BA (Hons) Business Management - Marketing Specialization

BA (Hons) Business Management with Marketing

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Learn about BA (Hons) Business Management with Marketing

The "BA (Hons) Business Management with Marketing" is a prestigious program designed to equip aspiring professionals with the knowledge and skills to excel in the dynamic world of business and marketing. This comprehensive course covers key areas such as marketing strategy, consumer behavior, brand management, and digital marketing. With a strong emphasis on practical application and real-world projects, students develop the expertise needed to drive business growth and create impactful marketing campaigns. Gain a competitive edge in the job market and prepare for a successful career in business and marketing by enrolling in this highly regarded program. Secure your place today and unlock exciting opportunities in the business world.


The BA (Hons) Business Management with Marketing program offers a comprehensive curriculum designed to equip students with the knowledge and skills required to excel in the dynamic field of business management with a focus on marketing. This program is ideal for individuals who have a passion for marketing and aspire to pursue careers in marketing management, brand management, digital marketing, advertising, or market research. Throughout the program, students will gain a deep understanding of marketing principles, consumer behavior, market analysis, strategic marketing planning, and digital marketing strategies. They will also develop essential business management skills in areas such as finance, human resources, operations, and entrepreneurship. With a combination of theoretical knowledge and practical application, graduates of this program will be well-prepared to navigate the ever-evolving business landscape and make strategic marketing decisions that drive business success. Whether you aspire to work in a multinational corporation, a marketing agency, or start your own business, the BA (Hons) Business Management with Marketing program provides a strong foundation for a rewarding career in the field of marketing and business management.


Benefits of studying BA (Hons) Business Management with Marketing

One key reason why this course is highly valuable is its emphasis on equipping students with the necessary skills and knowledge to excel in marketing roles. Marketing is a vital component of business success, encompassing strategic planning, market research, brand management, digital marketing, and advertising. By studying the BA (Hons) Business Management with Marketing, individuals gain expertise in these areas, enabling them to create impactful marketing strategies and drive business growth.

Career path

Graduates of the "BA (Hons) Business Management with Marketing" program can pursue diverse and rewarding career paths in the fields of business and marketing. This program prepares students for a range of roles such as marketing manager, brand manager, digital marketer, market researcher, and sales executive. With a strong foundation in marketing strategy, consumer behavior, and brand management, graduates are well-equipped to drive business growth, develop effective marketing campaigns, and make data-driven decisions. Unlock exciting opportunities for career advancement in the competitive business landscape by enrolling in this highly esteemed program. Start your journey towards a successful career in business management with a specialization in marketing today.

Learn keyfacts about BA (Hons) Business Management with Marketing

Key Facts for the BA (Hons) Business Management with Marketing Course:

1. Comprehensive Program: The BA (Hons) Business Management with Marketing is a comprehensive course that blends essential business management principles with specialized marketing knowledge.

2. Marketing Focus: The curriculum emphasizes marketing strategies, consumer behavior, market research, digital marketing, branding, and advertising, equipping students with in-demand marketing skills.

3. Accredited Qualification: The program is accredited, ensuring its credibility and enhancing career prospects for graduates.

4. Practical Skills: Students develop practical skills through real-world case studies, projects, and internships, preparing them to thrive in the competitive business and marketing landscape.

5. Career Opportunities: Graduates can pursue diverse career paths in marketing management, digital marketing, brand management, advertising, and market research.

6. Industry Connections: The course offers networking opportunities, guest lectures, and industry partnerships, facilitating valuable connections and enhancing career prospects.

7. Flexible Learning: The program provides flexible study options, including full-time and part-time study modes, allowing students to balance their education with personal and professional commitments.

8. International Perspective: The curriculum incorporates global marketing perspectives, preparing students for marketing roles in multinational organizations and diverse cultural contexts.

9. Practical Application: Students gain hands-on experience through internships, live projects, and industry collaborations, translating theoretical knowledge into practical marketing skills.

10. Growth Industry: Marketing is a rapidly growing field with a high demand for skilled professionals, offering graduates excellent career prospects and growth opportunities in a variety of industries.

Who is BA (Hons) Business Management with Marketing for?

The BA (Hons) Business Management with Marketing program is designed for individuals who are interested in pursuing a career in the field of business management with a specialization in marketing. It is suitable for students who have a passion for marketing and aspire to work in roles such as marketing manager, brand manager, digital marketer, market researcher, or advertising executive. This program is ideal for individuals who want to develop a strong foundation in business management principles while also gaining in-depth knowledge of marketing strategies and practices. Whether you are a recent high school graduate looking to enter the field of marketing or a working professional seeking to enhance your marketing skills and advance your career, the BA (Hons) Business Management with Marketing program provides the necessary knowledge and skills to succeed in the competitive business world. By combining business management expertise with marketing acumen, graduates of this program will be well-prepared to thrive in a wide range of industries and sectors where marketing plays a critical role in driving business growth and success.

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Course content

The qualification is 2 stage qualification consisting of 22 mandatory units for a combined total of 360 credits (180 ECTS).

Stage 1 - Mandatory Units (16 units)
● Business Accounting
● Business Analysis
● Business Environment
● IT for Business
● Law for Business
● People and Organisations
● Principles of Marketing
● Consumer Behaviour
● Entrepreneurship and Innovation
● Human Resource Management
● International Marketing Management
● Marketing Communications
● Marketing Planning
● Operations Management
● Personal Development
● Strategic Management

Stage 2 - Mandatory Units (6 units)
● Strategic Management in a Global Context
● Brand Management
● International Marketing
● Creativity, Innovation and Enterprise
● Direct and Digital Marketing
● Relationship Selling and Customer Value

Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements

  • Learner must possess:
    ● Relevant NQF/QCF/RQF Level 3 Award/Diploma or at the level of GCE/GCSE or Secondary education/ high school or any equivalent qualification
    or
    ● Work experience of 2 years or more in case you do not hold any formal qualification
    and
    ● Learner must be 18 years or older at the beginning of the course

Fee and payment plans


Duration


Course fee

The fee for the programme is as follows:

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- * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

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Accreditation

Stage 1 (Delivered by LSPM):
The programme involves delivery through on-line Learning Management System (LMS). This stage leads to award of EduQual Diploma in Business and Marketing Management. The total credits earned will be 240 credits (120 ECTS).
Stage 1 (Delivered by the university / partner college):
On completion of the diploma programme you progress / Top up with Degree through the University which recognises the EduQual Diploma in Business and Marketing Management for progression to the BA (Hons) Business Management with Marketing degree. Total credits earned will be 120 credits (60 ECTS).

Discover further details about the BA (Hons) Business Management with Marketing

Why choose LSPM ?

  • ✓ Your qualification is recognised and accepted world over.
  • ✓ Experience online study like never before with our purpose built smart learning tools which gives you advantage of studying anytime and anywhere.
  • ✓ Flexible fee payment plans: Pay fee in affordable monthly, quarterly or yearly instalments plans.
  • ✓ Fast track mode - get your qualification in just 6 months!
  • ✓ Dedicated Tutor Support via live chat and email.

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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

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