Strategic Marketing Fast track MSc course

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Strategic Marketing Fast track MSc course

Strategic Marketing

is a fast-paced and dynamic field that requires innovative thinking and expertise. This MSc course is designed for marketing professionals and business leaders who want to develop a deep understanding of the strategic marketing landscape.

Through a combination of theoretical foundations and practical applications, learners will gain the skills and knowledge needed to drive business growth and success.

Key topics include market analysis, competitive strategy, brand management, and digital marketing.

By the end of the course, learners will be equipped to develop and implement effective marketing strategies that drive business results.

Join our Strategic Marketing MSc course and take your career to the next level. Explore the course details and start your journey to becoming a strategic marketing expert today!

Strategic Marketing is the key to unlocking business success, and our Fast Track MSc course is designed to equip you with the skills and knowledge to drive growth and innovation. By studying Strategic Marketing, you'll gain a deep understanding of market analysis, brand management, and digital marketing, allowing you to make informed decisions and stay ahead of the competition. With a strong industry network and career support, you'll be well on your way to a successful career in marketing. Our course features flexible learning options and industry-relevant modules, ensuring you're job-ready from day one.



Benefits of studying Strategic Marketing Fast track MSc course

Strategic Marketing is a vital component of business success in today's market. According to a survey by the Chartered Institute of Marketing (CIM), 75% of UK businesses believe that marketing is crucial to their success, with 60% stating that it is the most important factor in driving revenue growth (Source: CIM, 2020).

Year Revenue Growth
2019 55%
2020 62%
2021 67%
2022 70%
Google Charts 3D Column Chart:
The Strategic Marketing Fast track MSc course is designed to equip learners with the skills and knowledge required to succeed in today's fast-paced marketing landscape. By understanding current trends and industry needs, learners can develop effective marketing strategies that drive revenue growth and business success. With a focus on UK-specific statistics and industry insights, this course provides learners with a comprehensive understanding of the strategic marketing landscape and the skills to succeed in this field.

Career path

Learn keyfacts about Strategic Marketing Fast track MSc course

The Strategic Marketing Fast track MSc course is designed to equip students with the knowledge and skills required to succeed in the fast-paced world of marketing. This strategic marketing course is ideal for those looking to advance their careers or start their own businesses.

The course duration is typically 12 months, with students attending one module per month. This allows for a comprehensive learning experience, with a focus on practical application and industry relevance.

Learning outcomes include the ability to develop and implement effective marketing strategies, analyze market trends and competitor activity, and create and manage marketing campaigns. Students will also gain expertise in data-driven decision making, digital marketing, and brand management.

The course is designed to be industry-relevant, with guest lectures from senior marketing professionals and case studies drawn from real-world examples. This ensures that students gain a deep understanding of the marketing landscape and the skills required to succeed in it.

Upon completion of the course, students will be awarded a Master's degree in Strategic Marketing and will be equipped with the knowledge and skills required to take their careers to the next level. The course is accredited by the relevant awarding body and is recognized by employers across the industry.

Industry relevance is a key aspect of the course, with a focus on developing skills that are in high demand by employers. The course is designed to prepare students for a range of careers, from marketing management to brand management, and from digital marketing to data analysis.

Who is Strategic Marketing Fast track MSc course for?

Ideal Audience for Strategic Marketing Fast Track MSc
Professionals seeking to upskill in strategic marketing, with a focus on those in the UK who are looking to advance their careers in the field, with 1 in 5 marketing professionals in the UK holding a postgraduate qualification.
Individuals with a bachelor's degree in marketing or a related field, or those with relevant work experience in marketing, looking to gain a deeper understanding of strategic marketing principles and practices, with 75% of UK marketers reporting that they need to continually update their skills to stay ahead of the competition.
Those interested in pursuing a career in senior marketing roles, such as marketing manager or director, with the UK's marketing industry projected to grow by 10% annually, creating over 100,000 new job opportunities by 2025.
The course is designed for those who want to gain a strategic edge in their marketing careers, with a focus on developing the skills and knowledge required to drive business growth and success, in a fast-paced and competitive marketing environment.

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Course content


Consumer Behaviour: This unit focuses on understanding consumer attitudes, needs, and preferences, which is crucial for developing effective marketing strategies. It covers topics such as segmentation, targeting, and positioning, as well as the impact of social and cultural factors on consumer behaviour. •
Market Research Methods: This unit introduces students to various research methods used in marketing, including qualitative and quantitative research, surveys, and focus groups. It also covers the importance of data analysis and interpretation in marketing decision-making. •
Brand Management: This unit explores the concept of brand identity, brand positioning, and brand management. It covers topics such as brand strategy, brand image, and brand reputation, as well as the role of branding in creating customer loyalty and retention. •
Digital Marketing: This unit covers the latest trends and techniques in digital marketing, including search engine optimisation (SEO), pay-per-click advertising (PPC), social media marketing, and email marketing. It also explores the role of data analytics in digital marketing. •
Marketing Communications: This unit focuses on the development of marketing communications plans, including advertising, public relations, and event management. It covers topics such as message creation, media planning, and budgeting. •
Product Management: This unit introduces students to the process of product development, from concept to launch. It covers topics such as market analysis, product positioning, and product life cycle management. •
Strategic Marketing Planning: This unit covers the process of strategic marketing planning, including market analysis, competitive analysis, and marketing mix development. It also explores the role of marketing strategy in achieving business objectives. •
Global Marketing: This unit explores the challenges and opportunities of marketing in a global context. It covers topics such as cultural differences, market entry strategies, and global brand management. •
Marketing Analytics: This unit introduces students to the use of data analytics in marketing, including data mining, predictive analytics, and big data. It also covers the role of data analytics in marketing decision-making. •
Marketing Strategy and Implementation: This unit covers the process of implementing marketing strategies, including market segmentation, target marketing, and marketing mix implementation. It also explores the role of marketing metrics and evaluation in measuring marketing success.

Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements


Fee and payment plans


Duration


Course fee

The fee for the programme is as follows:

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- * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

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Accreditation

Discover further details about the Strategic Marketing Fast track MSc course

Why choose LSPM ?

  • ✓ Experience online study like never before with our purpose built smart learning tools which gives you advantage of studying anytime and anywhere.
  • ✓ Flexible fee payment plans: Pay fee in affordable monthly, quarterly or yearly instalments plans.
  • ✓ Fast track mode - get your qualification in just 6 months!
  • ✓ Dedicated Tutor Support via live chat and email.

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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

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