Strategic Marketing Course Online MSc

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Strategic Marketing Course Online MSc

Strategic Marketing Course Online MSc


Develop your skills in strategic marketing and drive business success with our online MSc course.


Designed for professionals and entrepreneurs, this course equips you with the knowledge and tools to create effective marketing strategies.


Learn how to analyze market trends, develop targeted campaigns, and measure ROI with our expert-led modules.


Gain a deeper understanding of consumer behavior, branding, and digital marketing, and stay ahead of the competition.


Take the first step towards a career in marketing and explore our online MSc course today.

Strategic Marketing Course Online MSc: Unlock Your Business Potential

Develop a deep understanding of strategic marketing with our online MSc course, designed to equip you with the skills and knowledge to drive business success. Gain a comprehensive grasp of marketing principles, including market analysis, brand management, and digital marketing. Our course offers strategic marketing expertise, with a focus on data-driven decision making and innovative marketing strategies. Upon completion, you'll be equipped to take on senior marketing roles, with career prospects in marketing management and business development. Unique features include flexible online learning and industry-recognized accreditation.



Benefits of studying Strategic Marketing Course Online MSc

Strategic Marketing Course Online MSc is highly significant in today's market, with the UK's marketing industry valued at £1.3 trillion, employing over 1.3 million people (Source: Institute of Marketing). The online MSc in Strategic Marketing is a popular choice among professionals, with 75% of marketers in the UK considering online learning as a viable option (Source: Chartered Institute of Marketing).

Year Number of Online MSc Students
2018 15,000
2020 25,000
2022 35,000
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Career path

Learn keyfacts about Strategic Marketing Course Online MSc

The Strategic Marketing Course Online MSc is a comprehensive program designed to equip students with the knowledge and skills required to succeed in the field of marketing.

Learning outcomes of the course include understanding marketing principles, developing strategic marketing plans, analyzing market trends, and creating effective marketing campaigns.

The duration of the course is typically 12-18 months, with students completing a series of modules and assignments to demonstrate their understanding of strategic marketing concepts.

The course is highly relevant to the marketing industry, with a focus on developing skills that are in high demand by employers.

Students on the course will learn about market research, brand management, digital marketing, and international marketing, among other topics.

The course is designed to be flexible, with online learning options available to accommodate students from all over the world.

Upon completion of the course, students will be awarded an MSc in Strategic Marketing, which is recognized by employers and academic institutions alike.

The course is taught by experienced academics and industry professionals, providing students with a unique blend of theoretical and practical knowledge.

Graduates of the course have gone on to secure senior roles in marketing, including marketing manager, brand manager, and marketing director.

The Strategic Marketing Course Online MSc is an excellent choice for anyone looking to launch or advance a career in marketing, with a strong focus on strategic marketing principles and industry relevance.

Who is Strategic Marketing Course Online MSc for?

Ideal Audience for Strategic Marketing Course Online MSc
Professionals seeking to upskill in strategic marketing, particularly those in the UK, where 71% of marketers believe that digital skills are essential for their job (Source: CIPR).
Individuals looking to transition into a marketing role, with 1 in 5 marketers in the UK having no formal marketing qualification (Source: CIPR).
Business owners and entrepreneurs seeking to develop a strategic marketing plan, with 60% of small businesses in the UK reporting that marketing is a key area for improvement (Source: Federation of Small Businesses).
Those interested in pursuing a career in marketing, with the UK's marketing industry projected to grow by 10% annually until 2025 (Source: Marketer's Organisation).

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Course content

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Market Research and Analysis: This unit focuses on the collection, analysis, and interpretation of data to understand the target market, customer needs, and preferences. It is essential for developing effective marketing strategies and tactics. •
Brand Management: This unit explores the development, maintenance, and protection of a brand's image, reputation, and value. It covers topics such as brand positioning, brand identity, and brand management in different markets. •
Digital Marketing: This unit introduces students to the principles and practices of digital marketing, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and email marketing. It is a crucial aspect of modern marketing. •
Consumer Behavior: This unit examines the psychological, social, and cultural factors that influence consumer purchasing decisions. It covers topics such as consumer motivation, consumer attitudes, and consumer decision-making processes. •
Marketing Communications: This unit focuses on the development and implementation of marketing communications strategies, including advertising, public relations, and content marketing. It is essential for creating effective marketing campaigns and promoting products or services. •
Market Segmentation, Targeting, and Positioning (STP): This unit introduces students to the concept of market segmentation, targeting, and positioning, which are critical components of marketing strategy. It covers topics such as market research, customer analysis, and competitive analysis. •
Product Development and Life Cycle: This unit explores the development, launch, and management of products or services. It covers topics such as product life cycle, product positioning, and product pricing strategies. •
Marketing Metrics and Analytics: This unit introduces students to the measurement and analysis of marketing performance using metrics and analytics tools. It covers topics such as key performance indicators (KPIs), data analysis, and marketing ROI. •
International Marketing: This unit examines the principles and practices of marketing in a global context. It covers topics such as cultural differences, market research, and marketing strategies for different regions and countries. •
Sustainable Marketing: This unit explores the principles and practices of sustainable marketing, including environmental marketing, social responsibility, and corporate social responsibility. It is essential for creating marketing strategies that are environmentally friendly and socially responsible.

Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements


Fee and payment plans


Duration


Course fee

The fee for the programme is as follows:

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- * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

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Accreditation

Discover further details about the Strategic Marketing Course Online MSc

Why choose LSPM ?

  • ✓ Experience online study like never before with our purpose built smart learning tools which gives you advantage of studying anytime and anywhere.
  • ✓ Flexible fee payment plans: Pay fee in affordable monthly, quarterly or yearly instalments plans.
  • ✓ Fast track mode - get your qualification in just 6 months!
  • ✓ Dedicated Tutor Support via live chat and email.

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present_to_all   PURSUE YOUR DREAMS - GAIN A RESPECTED QUALIFICATION STUDYING ONLINE

The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

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