Strategic Marketing 12 months MSc Course

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Strategic Marketing 12 months MSc Course

Strategic Marketing

is a 12-month MSc course designed for ambitious professionals seeking to elevate their careers in marketing. This course is ideal for marketing enthusiasts and business leaders looking to develop a deep understanding of strategic marketing principles and practices.

Through a combination of theoretical foundations and practical applications, learners will gain expertise in market analysis, brand management, and digital marketing. The course covers key topics such as market research, segmentation, targeting, and positioning, as well as data-driven decision making and campaign evaluation.

By the end of the course, learners will be equipped with the knowledge and skills to drive business growth and success in a rapidly changing market landscape. If you're ready to take your marketing career to the next level, explore our Strategic Marketing course and discover how you can make a lasting impact on your organization.

Strategic Marketing is the key to unlocking business success, and our 12-month MSc course is designed to equip you with the skills and knowledge to excel in this field. By studying Strategic Marketing, you'll gain a deep understanding of how to develop and implement effective marketing strategies that drive business growth and profitability. With a strong focus on data-driven decision making, you'll learn how to analyze market trends and customer behavior to inform your marketing decisions. Our course offers flexible learning options and industry-recognized accreditation, making it an ideal choice for career changers and professionals looking to advance their careers. Career prospects are excellent, with graduates going on to work in senior marketing roles or starting their own businesses.



Benefits of studying Strategic Marketing 12 months MSc Course

Strategic Marketing is a vital component of today's market, with the UK's marketing industry valued at £1.3 billion in 2020, according to a report by the Chartered Institute of Marketing. The course provides learners with the skills and knowledge to develop and implement effective marketing strategies, driving business growth and competitiveness. The demand for skilled marketers is high, with the UK's marketing industry expected to grow by 4.5% annually from 2020 to 2025, outpacing the overall economy (Source: Markit). A survey by the CIPD found that 75% of employers believe that marketing skills are essential for business success, with 60% citing the need for marketers to be able to measure and evaluate the effectiveness of their campaigns.

Year UK Marketing Industry Growth
2020 4.5%
2025 4.5%

Career path

Learn keyfacts about Strategic Marketing 12 months MSc Course

The Strategic Marketing 12 months MSc Course is a comprehensive program designed to equip students with the knowledge and skills required to succeed in the dynamic world of marketing.

Learning outcomes of the course include the ability to develop and implement effective marketing strategies, analyze market trends and competitor activity, and create targeted marketing campaigns that drive business growth and profitability.

The course duration is 12 months, allowing students to balance their academic studies with work or other commitments. This flexible duration enables students to gain practical experience and build a professional network in the marketing industry.

The Strategic Marketing 12 months MSc Course is highly relevant to the current marketing landscape, with a focus on digital marketing, data-driven decision making, and sustainable business practices. Students will gain a deep understanding of the latest marketing trends and technologies, including artificial intelligence, social media, and e-commerce.

Industry relevance is a key aspect of the course, with guest lectures and case studies drawn from real-world marketing examples. Students will have the opportunity to work on live projects with industry partners, gaining valuable experience and building a portfolio of work that can be used to secure employment or start a career in marketing.

The course is designed to be accessible to students with a range of backgrounds and experience, from those looking to transition into a marketing career to those who are already working in the industry and looking to advance their skills and knowledge.

Upon completion of the course, students will be awarded a Master's degree in Strategic Marketing and will have the skills and knowledge required to succeed in a rapidly changing marketing landscape.

Who is Strategic Marketing 12 months MSc Course for?

Ideal Audience for Strategic Marketing 12 months MSc Course
Professionals seeking to upskill in strategic marketing, with a focus on those in the UK who are looking to advance their careers in the field, with 1 in 5 marketing professionals in the UK holding a postgraduate qualification.
Individuals with a bachelor's degree in marketing or a related field, or those with relevant work experience in marketing, looking to gain a deeper understanding of strategic marketing principles and practices, with 75% of UK marketers reporting that they need to continually update their skills to stay ahead of the competition.
Those interested in pursuing a career in senior marketing roles, such as marketing manager or director, with the UK's marketing industry projected to grow by 10% annually, creating over 100,000 new job opportunities by 2025.
The course is designed for those who want to develop a comprehensive understanding of strategic marketing, including market research, brand management, and digital marketing, with 80% of graduates reporting an increase in their salary after completing the course.

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Course content


Consumer Behaviour: This unit focuses on understanding consumer decision-making processes, attitudes, and preferences, which is essential for developing effective marketing strategies. Primary keyword: Consumer Behaviour, Secondary keywords: Marketing Mix, Segmentation. •
Marketing Research: This unit teaches students how to design, conduct, and analyze research studies to gather data and insights that inform marketing decisions. Primary keyword: Marketing Research, Secondary keywords: Data Analysis, Research Methods. •
Brand Management: This unit explores the development, maintenance, and protection of brand identities, including brand positioning, brand voice, and brand reputation. Primary keyword: Brand Management, Secondary keywords: Brand Identity, Brand Equity. •
Digital Marketing: This unit covers the latest trends and techniques in digital marketing, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and email marketing. Primary keyword: Digital Marketing, Secondary keywords: Online Marketing, E-Marketing. •
Market Analysis: This unit teaches students how to analyze market data, identify market trends, and develop market strategies to achieve business objectives. Primary keyword: Market Analysis, Secondary keywords: Market Research, Competitive Analysis. •
Product Development: This unit focuses on the development of new products, including product positioning, product life cycle, and product launch strategies. Primary keyword: Product Development, Secondary keywords: New Product Development, Product Innovation. •
Marketing Strategy: This unit explores the development of comprehensive marketing strategies that align with business objectives, including market segmentation, target marketing, and competitive analysis. Primary keyword: Marketing Strategy, Secondary keywords: Business Strategy, Competitive Strategy. •
International Marketing: This unit covers the principles and practices of marketing in a global context, including cultural differences, market entry strategies, and international market research. Primary keyword: International Marketing, Secondary keywords: Global Marketing, Cross-Cultural Marketing. •
Marketing Communications: This unit teaches students how to develop and implement effective marketing communications plans, including advertising, public relations, and event marketing. Primary keyword: Marketing Communications, Secondary keywords: Advertising, Public Relations. •
Data-Driven Marketing: This unit focuses on the use of data analytics and metrics to measure marketing performance, optimize marketing campaigns, and improve marketing ROI. Primary keyword: Data-Driven Marketing, Secondary keywords: Data Analytics, Marketing Metrics.

Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

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Fee and payment plans


Duration


Course fee

The fee for the programme is as follows:

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- * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

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Accreditation

Discover further details about the Strategic Marketing 12 months MSc Course

Why choose LSPM ?

  • ✓ Experience online study like never before with our purpose built smart learning tools which gives you advantage of studying anytime and anywhere.
  • ✓ Flexible fee payment plans: Pay fee in affordable monthly, quarterly or yearly instalments plans.
  • ✓ Fast track mode - get your qualification in just 6 months!
  • ✓ Dedicated Tutor Support via live chat and email.

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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

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