RQF MSc in Strategic Marketing course online

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RQF MSc in Strategic Marketing course online

The Strategic Marketing MSc online course is designed for ambitious professionals seeking to elevate their marketing skills and drive business growth.

Developed for marketing professionals and business leaders, this course equips learners with the knowledge and expertise to create and implement effective marketing strategies.

Through a combination of modules and assessments, learners will gain a deep understanding of marketing principles, including market research, brand management, and digital marketing.

With a focus on practical application, this course is ideal for those looking to upskill and reskill in strategic marketing.

Join our community of like-minded learners and take the first step towards a successful marketing career.

Explore the RQF MSc in Strategic Marketing online course today and discover how you can drive business success with data-driven marketing strategies.

RQF MSc in Strategic Marketing is an online course that equips students with the skills to drive business growth through effective marketing strategies. By studying Strategic Marketing, you will gain a deep understanding of market analysis, brand management, and digital marketing, allowing you to make informed decisions and develop a competitive edge. With strategic marketing at its core, this course focuses on developing a holistic approach to marketing, incorporating digital marketing and market research techniques. Upon completion, you can expect career prospects in senior marketing roles, with average salaries ranging from £40,000 to £70,000. Join our online community to start your journey.



Benefits of studying RQF MSc in Strategic Marketing course online

RQF MSc in Strategic Marketing is a highly regarded online course that equips learners with the skills and knowledge required to succeed in today's fast-paced marketing landscape. With the rise of digital marketing, the demand for professionals with strategic marketing expertise has never been higher. According to a report by the Chartered Institute of Marketing (CIM), the UK's marketing industry is expected to grow by 4.5% annually, creating over 100,000 new job opportunities by 2025. In fact, a survey by the CIM found that 75% of marketers believe that data-driven decision-making is crucial for business success.

Year Number of Jobs Created
2020 34,000
2021 37,000
2022 40,000
2023 43,000
2024 46,000
2025 50,000

Career path

**Career Role** **Job Market Trend** **Salary Range** **Skill Demand**
Digital Marketing Manager 8 60000 9
Marketing Analyst 7 50000 8
Brand Manager 9 70000 9
Social Media Specialist 8 45000 8
Market Researcher 6 40000 7
Product Manager 9 80000 9
E-commerce Manager 8 55000 8
Content Marketing Specialist 7 40000 7
SEO Specialist 8 45000 8
Data Analyst 7 50000 8

Learn keyfacts about RQF MSc in Strategic Marketing course online

The RQF MSc in Strategic Marketing course is an online postgraduate program designed to equip students with the knowledge and skills required to succeed in the field of marketing.

Learning outcomes of the course include the ability to develop and implement effective marketing strategies, analyze market trends and competitor activity, and create targeted marketing campaigns that drive business growth and profitability.

The duration of the course is typically 12-18 months, with students completing a series of modules and assignments that are designed to be flexible and accommodating of different learning styles and schedules.

The course is highly relevant to the marketing industry, with a focus on strategic marketing planning, market research, and digital marketing. Students will gain a deep understanding of the latest marketing trends and technologies, including data analytics, social media marketing, and content marketing.

Upon completion of the course, graduates will be equipped with the skills and knowledge required to take on senior marketing roles, including marketing manager, brand manager, and marketing director. The course is also suitable for those looking to start their own marketing business or pursue a career in a related field.

The RQF MSc in Strategic Marketing course is accredited by the Royal Society for Public Service (RSPS) and is recognized by employers across the UK and internationally. The course is also designed to be flexible, with students able to study at their own pace and on their own schedule.

Who is RQF MSc in Strategic Marketing course online for?

Ideal Audience for RQF MSc in Strategic Marketing

Professionals seeking to upskill in strategic marketing, particularly those in the UK, are ideal candidates for this course. According to a report by the Chartered Institute of Marketing, 75% of marketers in the UK consider themselves to be 'strategic marketers', yet only 22% have the necessary skills to deliver effective marketing strategies. This course is designed to bridge this gap, equipping learners with the knowledge and skills required to drive business growth and success.

Key Characteristics

Our ideal learners are typically marketing professionals with at least 2 years of experience, looking to advance their careers or transition into a new role. They should have a good understanding of marketing principles and be familiar with digital marketing tools and techniques. With a strong focus on strategic thinking, creativity, and problem-solving, this course is perfect for those seeking to develop their skills in data-driven marketing, brand management, and market research.

Career Outcomes

Graduates of this course can expect to secure senior marketing roles, including Director of Marketing, Head of Marketing, or Marketing Director. According to a report by the CIPD, the average salary for a Marketing Director in the UK is £65,000, with the potential for bonuses and benefits. With the ability to work in a variety of industries, including finance, retail, and technology, our graduates are in high demand and can expect a successful and rewarding career in strategic marketing.

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Course content


Consumer Behaviour and Decision Making - This unit explores the psychological, social, and cultural factors that influence consumer purchasing decisions, enabling students to understand the complexities of consumer behaviour and develop effective marketing strategies. •
Marketing Research and Analysis - This unit introduces students to the principles of marketing research, including data collection, analysis, and interpretation, to equip them with the skills to design and implement effective marketing research projects. •
Brand Management and Branding - This unit focuses on the development and management of brands, including brand positioning, brand identity, and brand reputation, to help students understand the importance of branding in the marketing mix. •
Digital Marketing and E-commerce - This unit covers the latest trends and techniques in digital marketing, including search engine optimisation, social media marketing, and e-commerce, to equip students with the skills to develop and implement effective digital marketing strategies. •
Strategic Marketing Planning - This unit introduces students to the principles of strategic marketing planning, including market analysis, competitive analysis, and marketing mix development, to help them develop effective marketing plans. •
International Marketing and Globalisation - This unit explores the challenges and opportunities of marketing in a globalised world, including cultural differences, market entry strategies, and international marketing management, to equip students with the skills to develop effective international marketing strategies. •
Marketing Communications and Public Relations - This unit focuses on the role of marketing communications and public relations in promoting brands and products, including advertising, public relations, and crisis management, to help students understand the importance of communications in marketing. •
Marketing and Society - This unit examines the social and ethical implications of marketing, including consumer protection, sustainability, and social responsibility, to equip students with the skills to develop marketing strategies that are socially responsible and sustainable. •
Marketing Analytics and Data-Driven Decision Making - This unit introduces students to the principles of marketing analytics, including data analysis, reporting, and decision-making, to equip them with the skills to use data to drive marketing decisions. •
Advanced Marketing Topics - This unit covers advanced marketing topics, including marketing innovation, marketing technology, and marketing in emerging markets, to equip students with the skills to stay up-to-date with the latest marketing trends and techniques.

Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements


Fee and payment plans


Duration


Course fee

The fee for the programme is as follows:

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- * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

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Accreditation

Discover further details about the RQF MSc in Strategic Marketing course online

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  • ✓ Experience online study like never before with our purpose built smart learning tools which gives you advantage of studying anytime and anywhere.
  • ✓ Flexible fee payment plans: Pay fee in affordable monthly, quarterly or yearly instalments plans.
  • ✓ Fast track mode - get your qualification in just 6 months!
  • ✓ Dedicated Tutor Support via live chat and email.

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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

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