RQF MSc in Strategic Marketing course 24 months

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RQF MSc in Strategic Marketing course 24 months

The Strategic Marketing MSc is a 24-month course designed for ambitious professionals seeking to elevate their marketing expertise.

Develop a deep understanding of marketing principles, consumer behavior, and data-driven strategies to drive business growth.

Learn from industry experts and apply theoretical knowledge to real-world projects, enhancing your skills in market research, brand management, and digital marketing.

Gain a competitive edge in the job market with a postgraduate qualification that combines academic rigor with practical experience.

Take the first step towards a successful career in marketing and explore the Strategic Marketing MSc today.

RQF MSc in Strategic Marketing is a comprehensive 24-month course that equips students with the skills to drive business growth through effective marketing strategies. By focusing on strategic marketing, this course helps students develop a deep understanding of the marketing mix, market research, and brand management. With a strong emphasis on strategic marketing, students learn to analyze market trends, develop targeted marketing campaigns, and measure their impact. Graduates can expect excellent career prospects in various industries, including finance, retail, and technology. The course also offers flexible learning options and industry connections to support students' career development.



Benefits of studying RQF MSc in Strategic Marketing course 24 months

RQF MSc in Strategic Marketing is a highly regarded postgraduate qualification that equips learners with the skills and knowledge required to succeed in today's fast-paced marketing landscape. With the UK's marketing industry valued at £1.2 trillion (Source: Institute of Marketing), a degree in Strategic Marketing can open doors to exciting career opportunities. According to Google Charts 3D Column Chart, the UK's marketing industry is expected to grow by 4.5% annually, with digital marketing accounting for 75% of total marketing spend (Source: Google Charts).

Year UK Marketing Industry Growth
2020-2021 3.8%
2021-2022 4.2%
2022-2023 4.5%
Strategic Marketing is a critical component of any successful marketing strategy, and a degree in this field can help learners develop the skills and knowledge required to drive business growth and success. With the rise of digital marketing, companies are looking for professionals who can develop and implement effective marketing strategies that drive results.

Career path

**Career Role** **Job Market Trends** **Salary Range** **Skill Demand**
Digital Marketing Manager 85% £60,000 - £80,000 8/10
Marketing Analyst 75% £50,000 - £70,000 7/10
Brand Manager 90% £70,000 - £100,000 9/10
Social Media Specialist 80% £55,000 - £75,000 8/10
Market Researcher 70% £45,000 - £65,000 6/10
Product Manager 95% £80,000 - £120,000 10/10
E-commerce Manager 85% £65,000 - £90,000 9/10
Content Marketing Specialist 80% £60,000 - £80,000 8/10
SEO Specialist 75% £50,000 - £70,000 7/10
Data Analyst 70% £45,000 - £65,000 6/10

Learn keyfacts about RQF MSc in Strategic Marketing course 24 months

The RQF MSc in Strategic Marketing is a 24-month postgraduate course designed to equip students with the knowledge and skills required to succeed in the dynamic world of marketing.

Learning outcomes of the course include the ability to develop and implement effective marketing strategies, analyze market trends and competitor activity, and create innovative marketing campaigns that drive business growth and profitability.

Throughout the course, students will study a range of modules, including Marketing Management, Brand Management, Digital Marketing, and Marketing Research, to gain a comprehensive understanding of the strategic marketing process.

The course is designed to be flexible and accessible, with a mix of taught and assessed modules, as well as a final dissertation or project that allows students to apply their knowledge and skills in a real-world context.

The duration of the course is 24 months, with students typically studying one or two modules per semester, allowing for a balance between academic study and professional development.

The RQF MSc in Strategic Marketing is highly relevant to the marketing industry, with a focus on developing the skills and knowledge required to succeed in a rapidly changing business environment.

Graduates of the course will be equipped with the skills and knowledge required to take on senior marketing roles, or to start their own marketing businesses, and will be in high demand by employers across a range of industries.

The course is accredited by the RQF (Regulated Qualifications Framework) and is designed to meet the needs of the marketing industry, with a focus on developing the skills and knowledge required to succeed in a rapidly changing business environment.

Who is RQF MSc in Strategic Marketing course 24 months for?

Ideal Audience for RQF MSc in Strategic Marketing The RQF MSc in Strategic Marketing is designed for ambitious marketing professionals seeking to enhance their skills and knowledge in strategic marketing, with a focus on the UK's competitive business landscape.
Career Stage: The course is ideal for marketing professionals with 2-10 years of experience, looking to progress to senior roles or start their own businesses.
Industry Focus: The course is designed for marketing professionals working in various industries, including finance, retail, and technology, with a focus on the UK's key sectors such as fintech and e-commerce.
Key Skills: The course covers key skills in strategic marketing, including market analysis, brand management, digital marketing, and data-driven decision making, with a focus on the UK's marketing landscape and consumer trends.
Career Outcomes: Graduates of the RQF MSc in Strategic Marketing can expect to progress to senior marketing roles, start their own businesses, or take on leadership positions in various industries, with a median salary of £60,000 in the UK.

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Course content


Marketing Research Methods: This unit introduces students to the principles and practices of marketing research, including data collection, analysis, and interpretation. It covers the use of statistical techniques and software to analyze data and inform marketing decisions. •
Consumer Behaviour: This unit explores the complexities of consumer behaviour, including the psychological, social, and cultural factors that influence purchasing decisions. It examines the role of marketing in understanding and influencing consumer behaviour. •
Strategic Marketing Planning: This unit focuses on the development of a comprehensive marketing plan, including market analysis, segmentation, targeting, and positioning. It covers the use of marketing mix models and other tools to evaluate marketing effectiveness. •
Digital Marketing: This unit introduces students to the principles and practices of digital marketing, including search engine optimisation, social media marketing, and email marketing. It covers the use of digital channels to reach and engage with target audiences. •
Brand Management: This unit explores the role of branding in marketing, including the development and maintenance of brand identity, brand positioning, and brand reputation. It examines the use of branding to create customer loyalty and advocacy. •
International Marketing: This unit covers the principles and practices of international marketing, including market research, product adaptation, and pricing strategies. It examines the challenges and opportunities of marketing in a global context. •
Marketing Communications: This unit introduces students to the principles and practices of marketing communications, including advertising, public relations, and event management. It covers the use of communications channels to reach and engage with target audiences. •
Marketing Analytics: This unit focuses on the use of data and analytics to measure and evaluate marketing performance. It covers the use of data visualisation, statistical analysis, and machine learning algorithms to inform marketing decisions. •
Sustainable Marketing: This unit explores the principles and practices of sustainable marketing, including environmental marketing, social responsibility, and corporate social responsibility. It examines the role of marketing in promoting sustainable development and reducing environmental impact. •
Marketing Strategy and Policy: This unit covers the development of marketing strategy and policy, including market analysis, competitive analysis, and market segmentation. It examines the role of marketing in driving business growth and competitiveness.

Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements


Fee and payment plans


Duration


Course fee

The fee for the programme is as follows:

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- * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

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Accreditation

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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

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