RQF MSc course in Strategic Marketing

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RQF MSc course in Strategic Marketing

The Strategic Marketing MSc course is designed for ambitious professionals seeking to elevate their marketing expertise.

Develop a deep understanding of marketing principles, consumer behavior, and market analysis to inform strategic decision-making.

Learn from industry experts and apply theoretical knowledge to real-world business challenges.

Gain a competitive edge in the job market with a postgraduate qualification that covers topics such as market research, brand management, and digital marketing.

Enhance your career prospects and stay ahead of the curve with the latest marketing trends and best practices.

Take the first step towards a successful marketing career and explore our Strategic Marketing MSc course today.

Strategic Marketing is at the heart of this MSc course, equipping you with the skills to drive business growth and success. By combining theoretical foundations with practical applications, this course provides a comprehensive understanding of marketing principles and their application in real-world contexts. You'll develop a range of skills, including market analysis, brand management, and digital marketing, to help you succeed in a rapidly changing business environment. With a strong focus on employability, this course offers career prospects in a variety of industries, including finance, retail, and technology. A unique feature of the course is its emphasis on strategic thinking.



Benefits of studying RQF MSc course in Strategic Marketing

Strategic Marketing is a vital component of business success in today's market. The RQF MSc course in Strategic Marketing provides learners with the necessary skills and knowledge to navigate the ever-changing landscape of marketing. According to a report by the Chartered Institute of Marketing (CIM), the UK marketing industry is expected to grow by 3.5% annually, with a projected value of £1.3 trillion by 2025. This growth is driven by the increasing demand for digital marketing services, with 75% of UK businesses now using social media to promote their products or services (Source: CIM).

Year Marketing Spend as a Percentage of GDP
2015 3.4%
2018 3.7%
2021 4.1%
2025 (projected) 4.5%
The RQF MSc course in Strategic Marketing provides learners with the skills and knowledge to stay ahead of the curve. With a focus on data-driven decision making, digital marketing, and customer experience, this course is designed to equip learners with the skills to drive business growth and success in today's fast-paced market.

Career path

**Strategic Marketing MSc Course**

**Career Roles and Job Market Trends in the UK**

**Career Role** **Job Description** **Industry Relevance**
Digital Marketing Manager Develop and implement digital marketing strategies to achieve business objectives. High demand in the UK job market, with a salary range of £40,000 - £70,000.
Marketing Analyst Analyze market trends and customer data to inform marketing strategies. In-demand role in the UK, with a salary range of £30,000 - £50,000.
Brand Manager Develop and maintain brand identity and messaging. Key role in the UK marketing industry, with a salary range of £40,000 - £60,000.
Product Manager Develop and launch new products or services. In-demand role in the UK, with a salary range of £50,000 - £80,000.
Market Researcher Conduct market research to inform business decisions. Key role in the UK marketing industry, with a salary range of £30,000 - £50,000.

Learn keyfacts about RQF MSc course in Strategic Marketing

The RQF MSc course in Strategic Marketing is a postgraduate degree that aims to equip students with the knowledge and skills required to succeed in the marketing industry. The learning outcomes of this course include developing a deep understanding of marketing principles, strategies, and practices, as well as the ability to analyze complex marketing problems and develop effective solutions.

The duration of the RQF MSc course in Strategic Marketing is typically one year full-time, although part-time options are also available. This allows students to balance their academic studies with their professional commitments, making it an ideal choice for working professionals looking to advance their careers.

The RQF MSc course in Strategic Marketing is highly relevant to the current marketing landscape, with a focus on digital marketing, data-driven decision making, and sustainability. The course covers a range of topics, including market research, brand management, and marketing communications, all of which are essential skills for marketers in today's fast-paced business environment.

Graduates of the RQF MSc course in Strategic Marketing can expect to be in high demand by employers, particularly in industries such as finance, retail, and technology. The course provides a solid foundation for a career in marketing, and the skills and knowledge gained can be applied to a wide range of roles, from marketing manager to business development manager.

The RQF MSc course in Strategic Marketing is accredited by the Royal Society for Public Service (RSPS), which ensures that the course meets the highest standards of quality and relevance to the marketing industry. This accreditation also provides graduates with access to a range of career opportunities and professional networks, making it an excellent choice for those looking to launch or advance their careers in marketing.

Who is RQF MSc course in Strategic Marketing for?

Ideal Audience for RQF MSc Strategic Marketing
Professionals seeking to upskill in strategic marketing, with a focus on those in the UK who are looking to advance their careers in the digital age, with 1 in 5 marketing professionals in the UK holding a postgraduate qualification. Key characteristics include a minimum of 3 years' experience in marketing, a strong understanding of business principles, and a desire to stay ahead of the curve in terms of industry trends and best practices.
Individuals from various sectors, including but not limited to, finance, retail, and technology, who are looking to develop their strategic marketing skills and knowledge, with the UK's marketing industry valued at over £70 billion and employing over 1.3 million people. Those who have a passion for marketing and a desire to make a meaningful impact on business outcomes, with the ability to balance theoretical knowledge with practical application, and a commitment to ongoing professional development.

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Course content


Consumer Behaviour and Decision Making - This unit explores the psychological, social, and cultural factors that influence consumer purchasing decisions, enabling students to understand the complexities of consumer behaviour and develop effective marketing strategies. •
Marketing Research and Analysis - This unit introduces students to the principles of marketing research, including data collection, analysis, and interpretation, to equip them with the skills to design and implement research studies that inform marketing strategies. •
Brand Management and Branding - This unit focuses on the development, maintenance, and protection of brands, including brand positioning, brand identity, and brand reputation, to help students understand the importance of branding in the marketing mix. •
Digital Marketing and E-commerce - This unit covers the latest trends and techniques in digital marketing, including search engine optimisation, social media marketing, email marketing, and e-commerce, to equip students with the skills to develop and implement effective digital marketing strategies. •
Market Segmentation, Targeting and Positioning (STP) - This unit introduces students to the principles of market segmentation, targeting, and positioning, including market analysis, competitor analysis, and customer profiling, to help students develop effective marketing strategies that meet the needs of specific customer groups. •
Marketing Communications and Public Relations - This unit explores the role of marketing communications and public relations in promoting products, services, and brands, including advertising, public relations, and crisis communications, to equip students with the skills to develop effective marketing communications strategies. •
Strategic Marketing Planning - This unit introduces students to the principles of strategic marketing planning, including market analysis, competitor analysis, and marketing mix development, to equip students with the skills to develop and implement effective marketing strategies that align with business objectives. •
International Marketing and Globalisation - This unit explores the principles of international marketing, including market research, product adaptation, and pricing strategies, to equip students with the skills to develop and implement effective marketing strategies in a global context. •
Marketing and Society - This unit examines the social and ethical implications of marketing, including consumer protection, sustainability, and corporate social responsibility, to equip students with the skills to develop and implement marketing strategies that are socially responsible and sustainable.

Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements


Fee and payment plans


Duration


Course fee

The fee for the programme is as follows:

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- * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

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Accreditation

Discover further details about the RQF MSc course in Strategic Marketing

Why choose LSPM ?

  • ✓ Experience online study like never before with our purpose built smart learning tools which gives you advantage of studying anytime and anywhere.
  • ✓ Flexible fee payment plans: Pay fee in affordable monthly, quarterly or yearly instalments plans.
  • ✓ Fast track mode - get your qualification in just 6 months!
  • ✓ Dedicated Tutor Support via live chat and email.

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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

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