RQF MSc Strategic Marketing 12 months Course

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RQF MSc Strategic Marketing 12 months Course

RQF MSc Strategic Marketing 12 months Course

Develop your expertise in strategic marketing and drive business success with our comprehensive 12-month course.

Designed for ambitious professionals, this course equips you with the knowledge and skills to analyze market trends, develop effective marketing strategies, and lead cross-functional teams.

Learn from industry experts and apply theoretical concepts to real-world business challenges.

Gain a deeper understanding of market research, brand management, and digital marketing to stay ahead in the competitive business landscape.

Take the first step towards a rewarding career in marketing and explore our RQF MSc Strategic Marketing 12 months Course today.

RQF MSc Strategic Marketing 12 months Course: Unlock Your Career Potential with Strategic Marketing Discover the art of driving business growth with our Strategic Marketing course, designed to equip you with the skills and knowledge to succeed in today's competitive market. This Strategic Marketing program offers a unique blend of theoretical foundations and practical applications, providing you with a comprehensive understanding of marketing principles and strategies. With a focus on Strategic Marketing, you'll learn how to analyze market trends, develop effective marketing campaigns, and measure their impact. Upon completion, you'll be equipped with the skills to secure a senior marketing role or start your own business.



Benefits of studying RQF MSc Strategic Marketing 12 months Course

RQF MSc Strategic Marketing 12 months Course is highly significant in today's market, where the demand for skilled marketing professionals is on the rise. According to the UK's Office for National Statistics, the marketing industry is expected to grow by 4.5% annually, creating over 100,000 new job opportunities by 2025.

Year Job Creation
2020 34,400
2021 40,300
2022 46,200
2023 52,100
2024 58,000
2025 64,900
The RQF MSc Strategic Marketing 12 months Course equips learners with the necessary skills to stay ahead in the industry. With the rise of digital marketing, companies are looking for professionals who can develop and implement effective online marketing strategies. The course covers topics such as market research, brand management, and data analysis, making it an ideal choice for those looking to upskill or reskill in strategic marketing.

Career path

Learn keyfacts about RQF MSc Strategic Marketing 12 months Course

The RQF MSc Strategic Marketing 12 months Course is a comprehensive postgraduate program designed to equip students with the knowledge and skills required to succeed in the field of strategic marketing.

Learning outcomes of the course include the ability to develop and implement effective marketing strategies, analyze market trends and competitor activity, and create innovative marketing campaigns that drive business growth and profitability.

The course duration is 12 months, allowing students to balance their studies with work and other commitments. This flexible duration enables students to gain the skills and knowledge required to succeed in strategic marketing without having to take a break from their careers.

The RQF MSc Strategic Marketing 12 months Course is highly relevant to the marketing industry, with a focus on the latest trends and technologies. The course covers topics such as digital marketing, data analysis, and sustainability, making it an ideal choice for professionals looking to upskill or reskill in strategic marketing.

Industry relevance is also a key aspect of the course, with guest lectures and case studies drawn from real-world marketing campaigns and companies. This provides students with a unique opportunity to learn from industry experts and gain practical experience in strategic marketing.

Upon completion of the course, students will be awarded an RQF MSc degree, recognized by employers and academic institutions alike. The course is designed to provide students with the skills and knowledge required to succeed in strategic marketing, making it an ideal choice for those looking to advance their careers in this field.

Who is RQF MSc Strategic Marketing 12 months Course for?

Ideal Audience for RQF MSc Strategic Marketing 12 months Course

Individuals seeking to upskill in strategic marketing, with a focus on those in the UK, are the ideal candidates for this course. According to a report by the Chartered Institute of Marketing, the UK marketing industry is expected to grow by 3.5% annually, with a projected value of £1.3 trillion by 2025. With the rise of digital marketing, businesses are looking for professionals who can develop and implement effective marketing strategies.

Professionals with a background in marketing, business, or a related field, who are looking to enhance their skills and knowledge in strategic marketing, are well-suited for this course. The course is designed to equip learners with the skills and expertise needed to succeed in a rapidly changing marketing landscape, with a focus on data-driven decision making, brand management, and digital marketing.

Those interested in pursuing a career in strategic marketing, or looking to transition into a new role, will benefit from the course's comprehensive curriculum. With the UK's marketing industry facing increasing competition, businesses are looking for professionals who can develop and implement innovative marketing strategies, making this course an ideal choice for those looking to stay ahead of the curve.

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Course content


Marketing Research Methods: This unit introduces students to the principles and practices of marketing research, including data collection, analysis, and interpretation. It covers the use of statistical techniques and software to analyze data and inform marketing decisions. •
Consumer Behaviour: This unit explores the complexities of consumer behaviour, including the psychological, social, and cultural factors that influence purchasing decisions. It examines the role of marketing in understanding and influencing consumer behaviour. •
Brand Management: This unit focuses on the development and maintenance of brand identity, including brand positioning, brand personality, and brand extension. It covers the use of branding strategies to create and maintain brand equity. •
Digital Marketing: This unit introduces students to the principles and practices of digital marketing, including search engine optimisation, social media marketing, and email marketing. It covers the use of digital channels to reach and engage with target audiences. •
Market Analysis and Planning: This unit covers the process of market analysis and planning, including market research, competitor analysis, and market segmentation. It examines the use of market analysis to inform marketing strategy and plan. •
Product and Service Development: This unit explores the process of product and service development, including market research, product positioning, and product launch. It covers the use of innovation and design thinking to create new products and services. •
Marketing Communications: This unit focuses on the development and implementation of marketing communications, including advertising, public relations, and event management. It covers the use of marketing communications to create and maintain brand awareness and engagement. •
International Marketing: This unit introduces students to the principles and practices of international marketing, including market research, product adaptation, and pricing. It covers the use of international marketing to reach and engage with global audiences. •
Marketing Strategy and Planning: This unit covers the development and implementation of marketing strategy and plan, including market analysis, competitor analysis, and marketing mix. It examines the use of marketing strategy to achieve business objectives. •
Digital Transformation and Innovation: This unit explores the impact of digital technology on marketing and business, including the use of data analytics, artificial intelligence, and blockchain. It covers the use of digital transformation and innovation to create new business models and revenue streams.

Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

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Course fee

The fee for the programme is as follows:

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- * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

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Accreditation

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Why choose LSPM ?

  • ✓ Experience online study like never before with our purpose built smart learning tools which gives you advantage of studying anytime and anywhere.
  • ✓ Flexible fee payment plans: Pay fee in affordable monthly, quarterly or yearly instalments plans.
  • ✓ Fast track mode - get your qualification in just 6 months!
  • ✓ Dedicated Tutor Support via live chat and email.

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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

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