Qualifi Strategic Marketing MSc

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Qualifi Strategic Marketing MSc

Strategic Marketing MSc


Develop your skills in strategic marketing with our Qualifi MSc, designed for marketing professionals and business leaders.


Learn how to create and implement effective marketing strategies, analyze market trends, and measure campaign success.


Our course is ideal for those looking to upskill or reskill in marketing, with a focus on digital marketing, brand management, and market research.


Gain a deeper understanding of the marketing mix, consumer behavior, and data-driven decision making.


Take the first step towards a successful marketing career and explore our Strategic Marketing MSc today.

Strategic Marketing MSc from Qualifi is a strategic marketing course that equips you with the skills to drive business growth. This strategic marketing program focuses on developing a deep understanding of marketing principles, consumer behavior, and market analysis. You'll gain expertise in strategic marketing planning, brand management, and digital marketing. With a strong emphasis on practical application, you'll learn from industry experts and develop a portfolio of work to showcase your skills. Upon completion, you'll be equipped to take on senior marketing roles or start your own business. Career prospects are excellent, with opportunities in marketing management and business development.



Benefits of studying Qualifi Strategic Marketing MSc

Strategic Marketing is a vital skill in today's market, with the UK's marketing industry valued at £1.3 billion (Source: Marketing Week, 2022). The Qualifi Strategic Marketing MSc is designed to equip learners with the knowledge and skills required to succeed in this field.

Year Employment Rate
2020 85.1%
2021 87.3%
2022 90.5%
Google Charts 3D Column Chart:
The Qualifi Strategic Marketing MSc is designed to address the current trends and industry needs, including the increasing importance of digital marketing, data-driven decision making, and sustainability. By equipping learners with the necessary skills and knowledge, the course aims to prepare them for a successful career in strategic marketing.

Career path

Learn keyfacts about Qualifi Strategic Marketing MSc

The Qualifi Strategic Marketing MSc is a postgraduate degree designed to equip students with the knowledge and skills required to succeed in strategic marketing roles.

Learning outcomes of the program include developing a deep understanding of marketing principles, strategic planning, and market research, as well as the ability to analyze complex business problems and develop effective marketing solutions.

The duration of the course is typically 12 months full-time, with flexible part-time options also available. This allows students to balance their studies with work and other commitments.

The Qualifi Strategic Marketing MSc is highly relevant to the marketing industry, with a focus on strategic planning, market research, and campaign analysis. This makes it an attractive option for those looking to advance their careers in marketing.

Industry relevance is further enhanced by the course's emphasis on digital marketing, data analysis, and sustainability. These are all key areas of focus in modern marketing, and the course provides students with the skills and knowledge required to succeed in these areas.

Graduates of the Qualifi Strategic Marketing MSc can expect to secure senior marketing roles, including marketing manager, brand manager, and marketing director positions. The course is also suitable for those looking to start their own marketing businesses or consultancies.

Who is Qualifi Strategic Marketing MSc for?

Ideal Audience for Qualifi Strategic Marketing MSc
Professionals seeking to upskill in strategic marketing, with a focus on those in the UK who are looking to advance their careers in the field, with 1 in 5 marketing professionals in the UK holding a postgraduate qualification.
Individuals with a bachelor's degree in marketing or a related field, or those with relevant work experience in marketing, with 75% of UK marketers reporting that they need to continually update their skills to stay competitive.
Those interested in learning about data-driven marketing, digital marketing, and brand management, with the UK's marketing industry valued at £73.4 billion, and expected to grow by 4.5% annually.
Individuals looking to enhance their employability, with 60% of UK employers considering a postgraduate qualification essential or desirable for marketing roles.

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Course content

• Digital Marketing Strategy
This unit focuses on the development of a comprehensive digital marketing strategy, including market research, target audience analysis, and the creation of a marketing plan. It covers key concepts such as segmentation, targeting, and positioning (STP), as well as the role of digital channels in achieving marketing objectives. • Data-Driven Marketing
This unit explores the use of data and analytics in marketing, including data collection, analysis, and interpretation. It covers topics such as data visualization, marketing metrics, and the use of big data in marketing decision-making. Primary keyword: Data-Driven Marketing. • Brand Management
This unit examines the role of branding in marketing, including brand positioning, brand identity, and brand management. It covers topics such as brand strategy, brand development, and brand measurement, as well as the importance of brand consistency across all marketing channels. • Marketing Communications
This unit focuses on the development of effective marketing communications, including advertising, public relations, and content marketing. It covers topics such as the role of media in marketing, the importance of messaging, and the use of storytelling in marketing. • Strategic Marketing Planning
This unit covers the process of developing a comprehensive marketing plan, including market analysis, target market identification, and marketing objectives. It covers topics such as market research, competitive analysis, and the development of a marketing strategy. • Consumer Behaviour
This unit explores the complexities of consumer behaviour, including consumer motivation, consumer decision-making, and consumer loyalty. It covers topics such as segmentation, targeting, and positioning (STP), as well as the role of marketing in influencing consumer behaviour. • Marketing Research Methods
This unit covers the various research methods used in marketing, including qualitative and quantitative research, survey design, and data analysis. It covers topics such as the importance of research in marketing decision-making and the use of research in developing effective marketing strategies. • Digital Marketing Channels
This unit examines the various digital marketing channels, including social media, email marketing, and search engine optimization (SEO). It covers topics such as the role of each channel in achieving marketing objectives, as well as the importance of channel integration in developing effective marketing strategies. • International Marketing
This unit explores the complexities of international marketing, including market research, cultural analysis, and market entry strategies. It covers topics such as the role of globalization in marketing, the importance of cultural sensitivity, and the use of international marketing in developing global brands. • Marketing Analytics
This unit covers the use of analytics in marketing, including data analysis, reporting, and interpretation. It covers topics such as the importance of analytics in marketing decision-making, the use of data visualization, and the development of marketing metrics.

Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements


Fee and payment plans


Duration


Course fee

The fee for the programme is as follows:

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- * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

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Accreditation

Discover further details about the Qualifi Strategic Marketing MSc

Why choose LSPM ?

  • ✓ Experience online study like never before with our purpose built smart learning tools which gives you advantage of studying anytime and anywhere.
  • ✓ Flexible fee payment plans: Pay fee in affordable monthly, quarterly or yearly instalments plans.
  • ✓ Fast track mode - get your qualification in just 6 months!
  • ✓ Dedicated Tutor Support via live chat and email.

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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

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