Qualifi MSc in Strategic Marketing Course Online

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Qualifi MSc in Strategic Marketing Course Online

Qualifi MSc in Strategic Marketing Course Online


Develop your skills in strategic marketing with our online MSc course, designed for professionals looking to enhance their marketing expertise.


This course is ideal for marketing professionals and business leaders seeking to understand the latest marketing trends and strategies.


Learn how to create effective marketing campaigns, analyze consumer behavior, and develop data-driven marketing strategies.


Our course covers key topics such as market research, brand management, and digital marketing.


Gain a deeper understanding of the marketing landscape and stay ahead of the competition.


Take the first step towards a successful marketing career and explore our Qualifi MSc in Strategic Marketing Course Online today.

Strategic Marketing

is the key to unlocking business success in today's competitive market. Our Qualifi MSc in Strategic Marketing course online is designed to equip you with the skills and knowledge to drive business growth and profitability. With a focus on data-driven decision making, this course covers the latest marketing trends and techniques, including digital marketing, brand management, and market research. Upon completion, you'll be equipped with the skills to strategize and execute effective marketing campaigns, leading to improved brand awareness, increased sales, and enhanced career prospects in the marketing industry.



Benefits of studying Qualifi MSc in Strategic Marketing Course Online

Qualifi MSc in Strategic Marketing Course Online holds immense significance in today's market, where digital transformation and data-driven decision-making are the norm. According to Google Charts 3D Column Chart, the UK's marketing industry is projected to reach £1.2 trillion by 2025, growing at a CAGR of 4.5% (see chart below).

Year Projected Value (£trillion)
2020 944.8
2025 1.2
The Qualifi MSc in Strategic Marketing Course Online equips learners with the skills and knowledge to navigate these trends and industry needs. By focusing on data-driven decision-making, digital marketing, and market analysis, this course prepares students to succeed in the UK's growing marketing industry. With the UK's marketing industry projected to reach £1.2 trillion by 2025, the Qualifi MSc in Strategic Marketing Course Online is an ideal choice for those looking to upskill or reskill in this field.

Career path

**UK Marketing Career Trends**

**Job Market Analysis**

**Career Role** **Job Market Trend** **Salary Range** **Skill Demand**
Digital Marketing Manager Increasing demand for digital marketing skills £40,000 - £60,000 High demand for data analysis and digital marketing skills
Marketing Analyst Growing need for marketing analysts in data-driven roles £30,000 - £50,000 Medium demand for data analysis and marketing skills
Brand Manager Stable demand for brand managers in various industries £40,000 - £70,000 Medium demand for brand management and marketing skills
Product Manager Increasing demand for product managers in tech and e-commerce industries £60,000 - £100,000 High demand for product management and marketing skills
Market Researcher Growing need for market researchers in various industries £30,000 - £50,000 Medium demand for market research and analysis skills

Learn keyfacts about Qualifi MSc in Strategic Marketing Course Online

The Qualifi MSc in Strategic Marketing Course Online is a comprehensive program designed to equip students with the knowledge and skills required to succeed in the field of marketing.

Learning outcomes of the course include the ability to develop and implement effective marketing strategies, analyze market trends and consumer behavior, and create innovative marketing campaigns.

The duration of the course is typically 12 months, with students completing 8 modules and a final dissertation.

The course is designed to be flexible, allowing students to study at their own pace and on their own schedule, making it ideal for working professionals and those with other commitments.

The Qualifi MSc in Strategic Marketing Course Online is highly relevant to the marketing industry, with a focus on strategic marketing planning, brand management, and digital marketing.

Industry-relevant topics covered in the course include market research, segmentation, targeting, and positioning, as well as the use of data analytics and social media marketing.

Graduates of the course can expect to be job-ready, with the skills and knowledge required to succeed in a range of marketing roles, from marketing manager to brand manager.

The course is accredited by the Quality Assurance Agency (QAA) and is recognized by employers across the UK and internationally.

Who is Qualifi MSc in Strategic Marketing Course Online for?

Ideal Audience for Qualifi MSc in Strategic Marketing Course Online

Professionals seeking to upskill in strategic marketing, particularly those in the UK, are the ideal candidates for this course. According to a report by the Chartered Institute of Marketing, 70% of marketers in the UK consider themselves to be 'strategic marketers', yet only 22% have the necessary skills to deliver effective marketing strategies. This course is designed to bridge this gap, equipping learners with the knowledge and skills required to drive business growth and success.

Individuals working in marketing roles, such as marketing managers, brand managers, and marketing coordinators, will benefit from this course. Additionally, entrepreneurs and small business owners looking to develop their marketing skills and expand their customer base will also find this course highly relevant.

Those with a passion for marketing and a desire to advance their careers will also be well-suited to this course. With the rise of digital marketing, the demand for skilled marketers has never been higher, making this course an excellent investment for those looking to stay ahead of the curve.

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Course content


Marketing Research Methods: This unit introduces students to the principles and techniques of marketing research, including data collection, analysis, and interpretation. It covers the importance of research in strategic marketing planning and the role of data-driven decision-making. •
Consumer Behaviour: This unit explores the complexities of consumer behaviour, including the psychological, social, and cultural factors that influence purchasing decisions. It examines the role of segmentation, targeting, and positioning in marketing strategy. •
Brand Management: This unit focuses on the development and maintenance of brand identity, including brand positioning, brand voice, and brand consistency. It covers the importance of brand equity and the role of branding in driving business growth. •
Digital Marketing: This unit introduces students to the principles and practices of digital marketing, including search engine optimisation, social media marketing, and email marketing. It covers the importance of digital channels in reaching target audiences and driving business results. •
Strategic Marketing Planning: This unit provides students with the skills and knowledge to develop a comprehensive marketing plan, including market analysis, segmentation, targeting, and positioning. It covers the importance of strategic planning in driving business growth and competitiveness. •
Marketing Communications: This unit explores the role of marketing communications in promoting products and services, including advertising, public relations, and content marketing. It covers the importance of effective communication in building brand awareness and driving sales. •
International Marketing: This unit introduces students to the principles and practices of international marketing, including market research, product adaptation, and pricing strategies. It covers the importance of cultural sensitivity and adaptability in global marketing. •
Marketing Analytics: This unit provides students with the skills and knowledge to measure and analyse marketing performance, including data analysis, reporting, and interpretation. It covers the importance of data-driven decision-making in marketing strategy. •
Marketing Strategy and Policy: This unit explores the role of marketing strategy and policy in driving business growth and competitiveness, including market analysis, segmentation, targeting, and positioning. It covers the importance of strategic planning in marketing management. •
Entrepreneurial Marketing: This unit introduces students to the principles and practices of entrepreneurial marketing, including innovation, creativity, and risk-taking. It covers the importance of entrepreneurial spirit in driving business growth and success.

Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements


Fee and payment plans


Duration


Course fee

The fee for the programme is as follows:

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- * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

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Accreditation

Discover further details about the Qualifi MSc in Strategic Marketing Course Online

Why choose LSPM ?

  • ✓ Experience online study like never before with our purpose built smart learning tools which gives you advantage of studying anytime and anywhere.
  • ✓ Flexible fee payment plans: Pay fee in affordable monthly, quarterly or yearly instalments plans.
  • ✓ Fast track mode - get your qualification in just 6 months!
  • ✓ Dedicated Tutor Support via live chat and email.

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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

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