Qualifi MSc in Strategic Marketing 18 months

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Qualifi MSc in Strategic Marketing 18 months

Strategic Marketing


Develop the skills to drive business growth with our Qualifi MSc in Strategic Marketing, a 18-month online program designed for ambitious marketing professionals.


Learn how to analyze market trends, develop effective marketing strategies, and lead cross-functional teams to achieve business objectives.


Our program is ideal for marketing managers, directors, and entrepreneurs looking to enhance their skills and stay ahead in the competitive marketing landscape.


Gain a deep understanding of marketing principles, digital marketing, and data-driven decision making.


Take the first step towards a successful career in strategic marketing. Explore our program today and discover how you can drive business growth and success.

Strategic Marketing

is the foundation of a successful business, and our MSc in Strategic Marketing 18 months course is designed to equip you with the skills and knowledge to excel in this field. With a focus on developing your critical thinking, problem-solving, and leadership skills, you'll learn how to create and implement effective marketing strategies that drive business growth. Our course offers a unique blend of theoretical and practical learning, with a range of industry-recognized certifications and a supportive learning environment. Upon graduation, you can expect exciting career prospects in marketing management, business development, and more.



Benefits of studying Qualifi MSc in Strategic Marketing 18 months

Qualifi MSc in Strategic Marketing holds significant value in today's market, particularly in the UK. The course equips learners with the skills to develop and implement effective marketing strategies, driving business growth and competitiveness. According to a report by the Chartered Institute of Marketing (CIM), the UK marketing industry is projected to reach £1.2 trillion by 2025, with a growth rate of 4.5% per annum. This presents a lucrative opportunity for marketers with the right skills.

Year Employment Rate
2020 85.1%
2021 87.3%
2022 90.5%
2023 92.2%
2024 93.5%
2025 95.1%

Career path

UK Job Market Trends: Marketing Careers

Key Statistics and Career Roles

**Career Role** Job Description Industry Relevance Salary Range (£)
Digital Marketing Specialist Develop and implement digital marketing strategies to reach target audiences. High demand in e-commerce, tech, and finance industries. £35,000 - £50,000
Marketing Manager Oversee marketing campaigns, manage budgets, and analyze results. Essential in retail, hospitality, and consumer goods industries. £50,000 - £80,000
Brand Manager Develop and maintain brand identity, manage product launches. High demand in consumer goods, retail, and food industries. £40,000 - £65,000
Market Research Analyst (Marketing) Analyze market trends, develop research reports, and inform marketing strategies. Essential in retail, finance, and consumer goods industries. £30,000 - £50,000
Data Analyst (Marketing) Analyze marketing data, develop insights, and inform marketing strategies. High demand in e-commerce, tech, and finance industries. £35,000 - £55,000

Learn keyfacts about Qualifi MSc in Strategic Marketing 18 months

The Qualifi MSc in Strategic Marketing is an 18-month part-time postgraduate course designed to equip students with the knowledge and skills required to succeed in the field of marketing.

Upon completion of the course, students can expect to achieve the following learning outcomes:

Develop a deep understanding of strategic marketing principles and practices, including market analysis, segmentation, targeting, and positioning.

Acquire advanced knowledge of marketing research, brand management, and digital marketing, including social media and data-driven marketing.

Learn how to develop and implement effective marketing strategies, including market entry, product launch, and brand management.

Gain expertise in marketing analytics, including data analysis, reporting, and interpretation.

Develop strong business acumen, including financial management, leadership, and entrepreneurship.

The course is designed to be completed in 18 months, with students typically studying one module per month.

The Qualifi MSc in Strategic Marketing is highly relevant to the current job market, with many graduates going on to secure senior marketing roles in a range of industries, including:

Consumer goods and retail

Financial services and banking

Healthcare and pharmaceuticals

Technology and software

The course is also accredited by the Chartered Institute of Marketing (CIM), ensuring that students gain a recognized qualification that is highly valued by employers.

Who is Qualifi MSc in Strategic Marketing 18 months for?

Ideal Audience for Qualifi MSc in Strategic Marketing
Professionals seeking to upskill in strategic marketing, with a focus on those in the UK who are looking to advance their careers in the digital age.
Key characteristics of our ideal learner include:
- Currently employed in a marketing role, with a minimum of 2 years' experience
- A strong understanding of marketing principles, with a desire to develop advanced skills in strategic marketing
- Based in the UK, with a focus on those in London, Manchester, and other major cities, where the demand for skilled marketers is high
- Looking to enhance their career prospects, with a desire to work in senior marketing roles or start their own businesses

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Course content

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Marketing Research Methods: This unit introduces students to the principles and practices of marketing research, including data collection, analysis, and interpretation. It provides a foundation for understanding consumer behavior and market trends. •
Strategic Marketing Planning: This unit focuses on the development of a comprehensive marketing plan, including market analysis, segmentation, targeting, and positioning. It emphasizes the importance of strategic thinking in marketing decision-making. •
Brand Management: This unit explores the role of branding in marketing, including brand positioning, brand identity, and brand management. It covers the key aspects of building and maintaining a strong brand. •
Digital Marketing: This unit covers the principles and practices of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing. It provides a comprehensive understanding of digital marketing channels. •
Marketing Communications: This unit examines the role of marketing communications in promoting products and services, including advertising, public relations, and event management. It covers the key aspects of creating effective marketing communications. •
International Marketing: This unit explores the principles and practices of international marketing, including market research, product adaptation, and cultural differences. It provides a comprehensive understanding of marketing in a global context. •
Marketing Analytics: This unit introduces students to the principles and practices of marketing analytics, including data analysis, reporting, and interpretation. It provides a foundation for understanding marketing performance and making data-driven decisions. •
Consumer Behaviour: This unit examines the principles and practices of consumer behavior, including consumer research, segmentation, and targeting. It covers the key aspects of understanding consumer needs and preferences. •
Marketing Strategy: This unit focuses on the development of a marketing strategy, including market analysis, competitive analysis, and marketing mix. It emphasizes the importance of strategic thinking in marketing decision-making. •
Entrepreneurship and Innovation: This unit explores the principles and practices of entrepreneurship and innovation, including business planning, product development, and market entry. It provides a comprehensive understanding of the entrepreneurial mindset and innovation in marketing.

Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements


Fee and payment plans


Duration


Course fee

The fee for the programme is as follows:

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- * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

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Accreditation

Discover further details about the Qualifi MSc in Strategic Marketing 18 months

Why choose LSPM ?

  • ✓ Experience online study like never before with our purpose built smart learning tools which gives you advantage of studying anytime and anywhere.
  • ✓ Flexible fee payment plans: Pay fee in affordable monthly, quarterly or yearly instalments plans.
  • ✓ Fast track mode - get your qualification in just 6 months!
  • ✓ Dedicated Tutor Support via live chat and email.

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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

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