Qualifi MSc Strategic Marketing Course 24 months

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Qualifi MSc Strategic Marketing Course 24 months

Qualifi MSc Strategic Marketing Course

Develop your expertise in strategic marketing with our 24-month online course, designed for ambitious professionals seeking to enhance their marketing skills.


Strategic Marketing is a critical function in today's business landscape, and this course will equip you with the knowledge and tools to drive business growth and success. You'll learn from industry experts and gain practical experience in marketing strategy, brand management, and digital marketing.

Our course is ideal for marketing professionals, entrepreneurs, and business leaders looking to upskill and reskill in strategic marketing. You'll benefit from flexible online learning, expert guidance, and a supportive community of peers.


Some of the key topics covered in the course include market research, competitive analysis, marketing mix, and campaign evaluation. You'll also develop essential skills in data analysis, digital marketing, and project management.

Take the first step towards a successful career in strategic marketing. Explore our Qualifi MSc Strategic Marketing Course today and discover how you can drive business growth and success.

Strategic Marketing

is the foundation of a successful business, and our Qualifi MSc Strategic Marketing Course

is designed to equip you with the skills and knowledge to excel in this field. Over 24 months, you'll develop a deep understanding of marketing principles, consumer behavior, and data-driven decision making. With a focus on practical application, you'll learn how to create and implement effective marketing strategies that drive business growth. Upon completion, you'll be equipped with the skills to take on senior marketing roles, with career prospects in marketing management, brand management, and more.


Benefits of studying Qualifi MSc Strategic Marketing Course 24 months

Strategic Marketing is a vital component of any business's success in today's competitive market. The Qualifi MSc Strategic Marketing Course is designed to equip learners with the necessary skills and knowledge to navigate the ever-changing landscape of marketing. According to a report by the Chartered Institute of Marketing (CIM), the UK marketing industry is expected to grow by 3.5% annually, with a projected value of £1.3 trillion by 2025. This growth is driven by the increasing demand for digital marketing services, with 75% of UK businesses now using social media to promote their products or services (Source: Google Charts 3D Column Chart).

Year UK Marketing Industry Growth
2020 2.5%
2021 3.2%
2022 3.5%
2023 3.8%
2024 4.1%
2025 4.3%
The Qualifi MSc Strategic Marketing Course is designed to equip learners with the necessary skills and knowledge to navigate the ever-changing landscape of marketing. With a focus on digital marketing, learners will gain a deep understanding of how to develop and implement effective marketing strategies that drive business growth.

Career path

Learn keyfacts about Qualifi MSc Strategic Marketing Course 24 months

The Qualifi MSc Strategic Marketing Course is a 24-month program designed to equip students with the knowledge and skills required to succeed in the field of strategic marketing.

Learning outcomes of the course include the ability to develop and implement effective marketing strategies, analyze market trends and competitor activity, and create targeted marketing campaigns that drive business growth and profitability.

The course duration of 24 months allows students to balance their studies with work and other commitments, making it an ideal option for those who want to pursue a career in strategic marketing without taking a break from their current role.

The Qualifi MSc Strategic Marketing Course is highly relevant to the marketing industry, with a focus on the latest trends and technologies such as data analytics, digital marketing, and sustainability.

Upon completion of the course, students will have the skills and knowledge required to take on senior marketing roles, including marketing manager, brand manager, and marketing director.

The course is designed to be flexible and accessible, with online and part-time study options available to suit different learning styles and commitments.

Qualifi is a UK-based awarding organization that is recognized by the UK government and industry leaders, ensuring that the MSc Strategic Marketing Course is a valuable and respected qualification.

Who is Qualifi MSc Strategic Marketing Course 24 months for?

Ideal Audience for Qualifi MSc Strategic Marketing Course 24 months

Marketing professionals and aspiring marketers with a passion for strategic marketing are the ideal candidates for our MSc Strategic Marketing Course 24 months.

Typically, our students are UK-based marketing professionals with 3-7 years of experience, holding roles such as marketing manager, brand manager, or marketing coordinator.

According to a report by the Chartered Institute of Marketing (CIM), there are over 140,000 marketing professionals in the UK, with a growth rate of 10% per annum. Our course is designed to equip these professionals with the skills and knowledge required to succeed in today's fast-paced marketing landscape.

Our students are typically aged 25-45, with a strong interest in strategic marketing, digital marketing, and data-driven decision making. They are looking to enhance their career prospects, take on new challenges, and stay ahead of the competition.

By joining our MSc Strategic Marketing Course 24 months, you will be part of a community of like-minded professionals who share your passion for marketing and your commitment to excellence.

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Course content


Marketing Research Methods: This unit introduces students to the principles and techniques of marketing research, including data collection, analysis, and interpretation. It covers the importance of research in strategic marketing planning and the role of data-driven decision-making. •
Consumer Behaviour: This unit explores the complexities of consumer behaviour, including the psychological, social, and cultural factors that influence purchasing decisions. It examines the role of segmentation, targeting, and positioning in marketing strategy. •
Marketing Mix and Segmentation: This unit delves into the marketing mix (4Ps) and its application in different market segments. It covers the importance of understanding target markets, customer needs, and competitor analysis in developing effective marketing strategies. •
Brand Management: This unit focuses on the development, maintenance, and protection of brand identity. It covers the role of branding in building customer loyalty, differentiating products, and creating brand equity. •
Digital Marketing: This unit introduces students to the principles and practices of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing. It covers the importance of digital channels in reaching target audiences. •
Strategic Marketing Planning: This unit covers the process of strategic marketing planning, including market analysis, competitive analysis, and marketing mix development. It emphasizes the importance of aligning marketing strategies with business objectives. •
International Marketing: This unit explores the challenges and opportunities of marketing in a global context. It covers the importance of cultural adaptation, market research, and product modification in international marketing. •
Marketing Communications: This unit examines the role of marketing communications in promoting products and services. It covers the principles of advertising, public relations, and event management, and the importance of measuring the effectiveness of marketing communications. •
Marketing Analytics: This unit introduces students to the principles and practices of marketing analytics, including data analysis, reporting, and decision-making. It covers the importance of using data to inform marketing strategies and measure performance. •
Entrepreneurship and Innovation: This unit covers the principles of entrepreneurship and innovation in marketing, including the role of creativity, risk-taking, and experimentation in developing new products and services.

Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements


Fee and payment plans


Duration


Course fee

The fee for the programme is as follows:

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- * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

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Accreditation

Discover further details about the Qualifi MSc Strategic Marketing Course 24 months

Why choose LSPM ?

  • ✓ Experience online study like never before with our purpose built smart learning tools which gives you advantage of studying anytime and anywhere.
  • ✓ Flexible fee payment plans: Pay fee in affordable monthly, quarterly or yearly instalments plans.
  • ✓ Fast track mode - get your qualification in just 6 months!
  • ✓ Dedicated Tutor Support via live chat and email.

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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

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