Qualifi MSc Strategic Marketing 12 Months Online

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Qualifi MSc Strategic Marketing 12 Months Online

Qualifi MSc Strategic Marketing 12 Months Online


Develop your skills in strategic marketing with our online MSc program, designed for professionals looking to advance their careers.


This strategic marketing course is ideal for those seeking to understand the latest marketing trends and techniques.


Learn from industry experts and gain a deep understanding of marketing principles, including market research, brand management, and digital marketing.


Our online program is designed to be flexible and accessible, allowing you to balance your studies with work and other commitments.


By the end of the program, you'll be equipped with the knowledge and skills to drive business growth and success.


Explore the Qualifi MSc Strategic Marketing 12 Months Online program today and take the first step towards a successful career in marketing.

Strategic Marketing

is the key to unlocking business success in today's competitive market. Our Qualifi MSc Strategic Marketing 12 Months Online course is designed to equip you with the skills and knowledge to drive business growth and profitability. With a flexible online format, you can study at your own pace and balance your studies with work and other commitments. Our course features industry-recognized modules, expert guest lectures, and a supportive community of peers. Upon completion, you'll be equipped with the skills to take on senior marketing roles and enjoy career prospects

in top companies.


Benefits of studying Qualifi MSc Strategic Marketing 12 Months Online

Qualifi MSc Strategic Marketing 12 Months Online is a highly relevant and in-demand qualification in today's market. With the rise of digital marketing, businesses are looking for professionals who can develop and implement effective marketing strategies to drive growth and revenue. According to Google Charts 3D Column Chart, the UK's digital marketing industry is expected to reach £14.6 billion by 2025, growing at a CAGR of 13.4% (Source: Statista). This growth is driven by the increasing importance of online marketing, with 93% of UK businesses using digital marketing channels (Source: CMO).

Year UK Digital Marketing Spend (£bn)
2020 6.4
2021 7.3
2022 8.2
2023 9.2
2024 10.3
2025 **11.4**

Career path

UK Marketing Job Market Trends

Key Statistics and Career Roles

**Career Role** Job Description Industry Relevance
Digital Marketing Manager Develop and implement digital marketing strategies to drive business growth. Manage a team of digital marketers and analyze campaign performance. High demand in the UK, with a salary range of £40,000 - £70,000.
Marketing Analyst Analyze market trends and customer behavior to inform marketing strategies. Develop and maintain marketing reports and dashboards. In-demand role in the UK, with a salary range of £30,000 - £50,000.
Brand Manager Develop and maintain brand identity and messaging. Manage brand partnerships and collaborations. Key role in the UK, with a salary range of £40,000 - £60,000.
Product Manager Develop and launch new products. Manage product development teams and analyze market trends. In-demand role in the UK, with a salary range of £50,000 - £80,000.
Business Development Manager Identify and pursue new business opportunities. Develop and maintain business relationships. Key role in the UK, with a salary range of £40,000 - £70,000.

Learn keyfacts about Qualifi MSc Strategic Marketing 12 Months Online

The Qualifi MSc Strategic Marketing 12 Months Online is a comprehensive postgraduate program designed to equip students with the knowledge and skills required to succeed in the field of strategic marketing.

Learning outcomes of the program include the ability to develop and implement effective marketing strategies, analyze market trends and competitor activity, and create and manage marketing campaigns that drive business growth and profitability.

The program is delivered over a period of 12 months, with students completing a series of modules that are designed to be flexible and accessible online.

Industry relevance is a key aspect of the program, with a focus on preparing students for careers in strategic marketing roles such as marketing manager, brand manager, or marketing director.

The program is designed to be relevant to a range of industries, including retail, finance, and technology, and is taught by industry experts who bring real-world experience and knowledge to the classroom.

Upon completion of the program, students will have the skills and knowledge required to analyze complex marketing problems, develop and implement effective marketing strategies, and drive business growth and profitability.

The Qualifi MSc Strategic Marketing 12 Months Online is a popular choice for students who want to develop their skills and knowledge in strategic marketing, and is recognized by employers and academic institutions alike.

Who is Qualifi MSc Strategic Marketing 12 Months Online for?

Ideal Audience for Qualifi MSc Strategic Marketing 12 Months Online

Are you a marketing professional looking to upskill and reskill in strategic marketing? Do you want to enhance your career prospects in the UK job market, where the demand for skilled marketers is on the rise?

Our Qualifi MSc Strategic Marketing 12 Months Online is designed for ambitious marketing professionals, entrepreneurs, and business owners who want to develop a deep understanding of strategic marketing principles and practices.

With the UK's marketing industry valued at £73.9 billion (Source: Marketing Society), this course is perfect for those looking to boost their career prospects and stay ahead of the competition.

Our ideal audience includes:

  • Marketing professionals seeking to advance their careers or transition into strategic marketing roles
  • Entrepreneurs and business owners looking to develop a strategic marketing mindset
  • Those with a background in marketing, looking to upskill and reskill in strategic marketing
  • Individuals with a passion for marketing and a desire to learn from industry experts

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Course content


Marketing Research Methods: This unit introduces students to the principles and practices of marketing research, including data collection, analysis, and interpretation. It covers the use of statistical methods and software tools to analyze data and inform marketing decisions. •
Consumer Behaviour: This unit explores the complexities of consumer behaviour, including the psychological, social, and cultural factors that influence purchasing decisions. It examines the role of marketing in understanding and influencing consumer behaviour. •
Brand Management: This unit focuses on the development and maintenance of brand identity, including brand positioning, brand voice, and brand consistency. It covers the use of branding strategies to build brand awareness and loyalty. •
Digital Marketing: This unit introduces students to the principles and practices of digital marketing, including search engine optimisation, social media marketing, and email marketing. It covers the use of digital channels to reach and engage with target audiences. •
Market Segmentation and Targeting: This unit explores the process of identifying and targeting specific market segments, including demographic, psychographic, and behavioural segmentation. It covers the use of market segmentation to inform marketing strategies and tactics. •
Product Development and Life Cycle: This unit examines the process of product development, including the stages of product development, product launch, and product life cycle. It covers the use of product life cycle analysis to inform product development and marketing strategies. •
Marketing Communications: This unit focuses on the development and implementation of marketing communications plans, including advertising, public relations, and event marketing. It covers the use of marketing communications to build brand awareness and drive sales. •
International Marketing: This unit explores the principles and practices of international marketing, including market research, product adaptation, and pricing strategies. It covers the use of international marketing to expand business opportunities and increase market share. •
Marketing Strategy and Planning: This unit introduces students to the process of developing and implementing marketing strategies, including market analysis, competitive analysis, and marketing mix planning. It covers the use of marketing strategy and planning to inform marketing decisions and drive business results. •
Data-Driven Marketing: This unit explores the use of data and analytics to inform marketing decisions, including data collection, analysis, and interpretation. It covers the use of data-driven marketing to measure marketing performance and drive business results.

Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements


Fee and payment plans


Duration


Course fee

The fee for the programme is as follows:

-
- * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

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Accreditation

Discover further details about the Qualifi MSc Strategic Marketing 12 Months Online

Why choose LSPM ?

  • ✓ Experience online study like never before with our purpose built smart learning tools which gives you advantage of studying anytime and anywhere.
  • ✓ Flexible fee payment plans: Pay fee in affordable monthly, quarterly or yearly instalments plans.
  • ✓ Fast track mode - get your qualification in just 6 months!
  • ✓ Dedicated Tutor Support via live chat and email.

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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

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