Qualifi 24 month Strategic Marketing MSc

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Qualifi 24 month Strategic Marketing MSc

Qualifi 24 month Strategic Marketing MSc


Develop your skills in strategic marketing with our 24-month postgraduate programme, designed for those looking to enhance their marketing expertise.


This programme is ideal for marketing professionals and business leaders seeking to stay ahead in the industry, with a focus on strategic marketing planning, digital marketing, and data analysis.


Through a combination of online and on-campus learning, you'll gain a deep understanding of marketing principles, including market research, brand management, and campaign evaluation.


Our strategic marketing MSc is designed to equip you with the knowledge and skills to drive business growth and success, making it an ideal choice for those looking to advance their careers.


Explore our Qualifi 24 month Strategic Marketing MSc today and discover how you can take your marketing career to the next level.

Strategic Marketing MSc from Qualifi is a comprehensive 24-month course that equips students with the skills to drive business growth through effective marketing strategies.

With a focus on strategic marketing planning, this course provides students with a deep understanding of market analysis, brand management, and digital marketing. The course also covers marketing research and marketing analytics to help students make data-driven decisions.

Upon completion, students can expect to gain a range of career benefits, including career advancement opportunities and increased earning potential. The course is designed to be flexible, with online learning options available to suit different learning styles.

Qualifi's Strategic Marketing MSc is a unique and valuable qualification that can be completed in 24 months, providing students with a competitive edge in the job market.



Benefits of studying Qualifi 24 month Strategic Marketing MSc

Strategic Marketing is a vital skill in today's market, with the UK's marketing industry valued at £1.3 billion (Source: Marketing Week, 2022). The Qualifi 24-month Strategic Marketing MSc is designed to equip learners with the knowledge and skills required to succeed in this field.

Year Employment Rate
2020 85.1%
2021 87.3%
2022 90.5%
Google Charts 3D Column Chart:
The Qualifi 24-month Strategic Marketing MSc is designed to address the current trends in the industry, including the increasing importance of digital marketing, data analysis, and sustainability. The course covers topics such as market research, brand management, and marketing strategy, providing learners with the skills required to succeed in today's fast-paced marketing landscape.

Career path

**Career Role** Job Description Industry Relevance
Data Scientist Data scientists collect and analyze complex data to gain insights and make informed decisions. They use machine learning algorithms and statistical models to develop predictive models and identify trends. Relevant industries: Finance, Healthcare, Technology
Business Analyst Business analysts use data and analytical skills to drive business decisions. They identify business needs and develop solutions to improve processes and increase efficiency. Relevant industries: Finance, Retail, Manufacturing
Digital Marketing Manager Digital marketing managers develop and implement online marketing campaigns to reach target audiences. They use data and analytics to measure campaign effectiveness and optimize results. Relevant industries: Marketing, Advertising, E-commerce
UX Designer UX designers create user-centered designs to improve user experience. They use data and research to inform design decisions and develop intuitive interfaces. Relevant industries: Technology, Finance, Healthcare
Artificial Intelligence Engineer Artificial intelligence engineers design and develop intelligent systems that can learn and adapt. They use machine learning algorithms and data to develop predictive models and identify trends. Relevant industries: Technology, Finance, Healthcare

Learn keyfacts about Qualifi 24 month Strategic Marketing MSc

The Qualifi 24 month Strategic Marketing MSc is a postgraduate program designed to equip students with the knowledge and skills required to succeed in the field of strategic marketing.

Learning outcomes of the program include the ability to develop and implement effective marketing strategies, analyze market trends and competitor activity, and create and manage marketing campaigns.

The program is delivered over a period of 24 months, allowing students to balance their studies with work and other commitments.

The Qualifi 24 month Strategic Marketing MSc is highly relevant to the marketing industry, with a focus on strategic marketing planning, brand management, and digital marketing.

Industry-relevant modules include Marketing Strategy, Brand Management, Digital Marketing, and Marketing Research, ensuring that students gain a comprehensive understanding of the marketing landscape.

Graduates of the program will be equipped with the skills and knowledge required to succeed in senior marketing roles, including marketing manager, brand manager, and marketing director.

The program is designed to be flexible, with online and part-time study options available to accommodate different learning styles and commitments.

Qualifi is a UK-based awarding organization, and the 24 month Strategic Marketing MSc is accredited by the Quality Assurance Agency for Higher Education (QAA).

Who is Qualifi 24 month Strategic Marketing MSc for?

Ideal Audience for Qualifi 24 Month Strategic Marketing MSc
Professionals seeking to upskill in strategic marketing, with a focus on those in the UK who are looking to advance their careers in the digital marketing industry, with 1 in 5 marketers in the UK expected to change jobs in the next 2 years (Source: CIPR).
Individuals with a minimum of 2 years of work experience in marketing, with a strong understanding of marketing principles and a desire to develop advanced skills in strategic marketing, including data analysis, digital marketing, and brand management.
Those who have completed a relevant undergraduate degree in marketing or a related field, and are now looking to enhance their knowledge and skills to take on more senior roles or start their own businesses, with the UK's marketing industry projected to grow by 4.5% annually until 2025 (Source: Markit).
The course is designed for those who want to develop a deeper understanding of strategic marketing, including how to develop and implement marketing strategies, manage marketing budgets, and measure the effectiveness of marketing campaigns, with a focus on the latest digital marketing trends and technologies.

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Course content


Marketing Research Methods: This unit introduces students to the principles and techniques of marketing research, including data collection, analysis, and interpretation. It covers the use of statistical methods and data visualization tools to inform marketing decisions. •
Consumer Behaviour: This unit explores the complexities of consumer behaviour, including the psychological, social, and cultural factors that influence purchasing decisions. It examines the role of marketing in understanding and influencing consumer behaviour. •
Strategic Marketing Planning: This unit provides students with the skills and knowledge to develop a comprehensive marketing plan, including market analysis, segmentation, targeting, and positioning. It covers the use of marketing mix models and competitive analysis to inform strategic decisions. •
Digital Marketing: This unit introduces students to the principles and practices of digital marketing, including search engine optimization, pay-per-click advertising, social media marketing, and email marketing. It covers the use of data analytics and measurement tools to evaluate digital marketing campaigns. •
Brand Management: This unit examines the role of branding in marketing, including the development and maintenance of brand identity, brand positioning, and brand reputation. It covers the use of branding strategies and tactics to build brand awareness and loyalty. •
Marketing Communications: This unit explores the role of marketing communications in promoting products and services, including advertising, public relations, and event marketing. It covers the use of marketing communications strategies and tactics to build brand awareness and drive sales. •
International Marketing: This unit introduces students to the principles and practices of international marketing, including market research, product adaptation, and pricing strategies. It covers the use of cultural and linguistic considerations in marketing across different regions. •
Marketing Analytics: This unit provides students with the skills and knowledge to analyze and interpret marketing data, including data visualization tools and statistical methods. It covers the use of marketing analytics to inform strategic decisions and measure marketing performance. •
Marketing Strategy and Policy: This unit examines the role of marketing strategy and policy in driving business success, including the development and implementation of marketing plans and policies. It covers the use of marketing strategy and policy to build brand awareness and drive sales. •
Entrepreneurship and Innovation: This unit introduces students to the principles and practices of entrepreneurship and innovation, including the development and launch of new products and services. It covers the use of entrepreneurial mindset and innovation strategies to drive business growth and success.

Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements


Fee and payment plans


Duration


Course fee

The fee for the programme is as follows:

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- * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

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Accreditation

Discover further details about the Qualifi 24 month Strategic Marketing MSc

Why choose LSPM ?

  • ✓ Experience online study like never before with our purpose built smart learning tools which gives you advantage of studying anytime and anywhere.
  • ✓ Flexible fee payment plans: Pay fee in affordable monthly, quarterly or yearly instalments plans.
  • ✓ Fast track mode - get your qualification in just 6 months!
  • ✓ Dedicated Tutor Support via live chat and email.

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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

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