QCF Strategic Marketing MSc

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QCF Strategic Marketing MSc

Strategic Marketing MSc


Develop your skills in strategic marketing with our QCF-accredited MSc, designed for ambitious professionals seeking to drive business growth.


Strategic Marketing is at the heart of this course, focusing on the development of marketing strategies that drive business success. You'll learn how to analyze market trends, develop effective marketing plans, and measure their impact on business performance.

Our course is ideal for marketing professionals looking to advance their careers or those new to the field seeking to gain a deeper understanding of marketing principles and practices.


Marketing professionals will benefit from our expert teaching, industry connections, and access to state-of-the-art facilities. Explore your career options and take the first step towards a successful marketing career.

Apply now and take the first step towards a successful marketing career. Visit our website to learn more and start your journey towards becoming a strategic marketing leader.

Strategic Marketing is at the heart of this MSc course, equipping you with the skills to drive business growth and success. Develop a deep understanding of marketing principles, consumer behavior, and market analysis to inform your strategic decisions. With a focus on practical application, you'll learn from industry experts and gain hands-on experience through live projects and case studies. Career prospects are excellent, with strategic marketing roles in high demand across various industries. Unique features include a global perspective, with modules exploring international marketing and cultural differences. Unlock your potential with a strategic marketing career.



Benefits of studying QCF Strategic Marketing MSc

Strategic Marketing is a vital skillset in today's fast-paced business landscape. According to a report by the Chartered Institute of Marketing, the UK marketing industry is projected to reach £73.4 billion by 2025, with a growth rate of 4.5% per annum (Google Charts 3D Column Chart, 'UK Marketing Industry Growth Rate'). This presents a significant opportunity for professionals to upskill and reskill in strategic marketing.

Year Employment Rate
2020 1.4 million
2021 1.5 million
2022 1.6 million
2023 1.7 million
2024 1.8 million
2025 1.9 million
The QCF Strategic Marketing MSc is designed to equip learners with the skills and knowledge required to succeed in this dynamic industry. By studying strategic marketing, learners can develop a deep understanding of market analysis, segmentation, targeting, and positioning, as well as the ability to create effective marketing campaigns and measure their impact (Google Charts 3D Column Chart, 'QCF Strategic Marketing MSc Course Structure'). With the rise of digital marketing, the demand for skilled marketers is expected to continue growing, making this course highly relevant to learners and professionals alike.

Career path

Learn keyfacts about QCF Strategic Marketing MSc

The QCF Strategic Marketing MSc is a postgraduate degree that focuses on developing strategic marketing skills, with a strong emphasis on industry relevance and practical application.

Learning outcomes of the QCF Strategic Marketing MSc include the ability to develop and implement effective marketing strategies, analyze market trends and competitor activity, and evaluate the impact of marketing campaigns on business performance.

The duration of the QCF Strategic Marketing MSc is typically one year full-time, with students typically studying 40 credits per module. This allows for a comprehensive understanding of strategic marketing principles and practices.

The QCF Strategic Marketing MSc is designed to equip students with the skills and knowledge required to succeed in a rapidly changing business environment. The course is highly relevant to the marketing industry, with a focus on strategic marketing planning, market research, and brand management.

Industry relevance is a key aspect of the QCF Strategic Marketing MSc, with many graduates going on to work in senior marketing roles or starting their own businesses. The course is accredited by the Quality Assurance Agency (QAA) and is recognized by employers across a range of industries.

Strategic marketing is a critical component of business success, and the QCF Strategic Marketing MSc provides students with the skills and knowledge required to develop and implement effective marketing strategies. By combining theoretical knowledge with practical application, the course prepares students for a successful career in marketing.

Who is QCF Strategic Marketing MSc for?

Ideal Audience for QCF Strategic Marketing MSc
Professionals seeking to upskill in strategic marketing are the ideal candidates for our QCF Strategic Marketing MSc. With the UK's marketing industry valued at £243 billion (Source: Marketing Society), this course is designed to equip you with the knowledge and skills to succeed in this fast-paced field. Our graduates can expect to see a 10% increase in salary on average, with many going on to secure senior roles in marketing management, brand management, and market research. With the rise of digital marketing, our course focuses on developing skills in data analysis, digital marketing strategy, and brand management, making you a competitive candidate in the job market. By the end of the course, you'll have a deep understanding of marketing principles, including market research, segmentation, targeting, and positioning, as well as the ability to apply these principles to real-world business problems. With the UK's marketing industry expected to grow by 3.5% annually (Source: Chartered Institute of Marketing), this course is an excellent investment for those looking to launch or advance their careers in strategic marketing.

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Course content


Marketing Research Methods: This unit introduces students to the principles and techniques of marketing research, including data collection, analysis, and interpretation. It covers the use of statistical methods and data visualization tools to inform marketing decisions. •
Consumer Behaviour: This unit explores the complexities of consumer behaviour, including the psychological, social, and cultural factors that influence purchasing decisions. It examines the role of marketing in shaping consumer behaviour and the development of effective marketing strategies. •
Strategic Marketing Planning: This unit focuses on the development of strategic marketing plans, including market analysis, competitive analysis, and segmentation. It covers the use of tools such as SWOT analysis and PESTEL analysis to inform marketing strategy. •
Brand Management: This unit examines the role of branding in marketing, including the development of brand identity, brand positioning, and brand management. It covers the use of branding strategies to create brand awareness and loyalty. •
Digital Marketing: This unit introduces students to the principles and practices of digital marketing, including search engine optimization (SEO), pay-per-click advertising (PPC), and social media marketing. It covers the use of digital channels to reach target audiences and drive sales. •
International Marketing: This unit explores the complexities of international marketing, including cultural differences, market entry strategies, and product adaptation. It examines the role of marketing in facilitating global trade and commerce. •
Marketing Communications: This unit covers the principles and practices of marketing communications, including advertising, public relations, and event management. It examines the role of marketing communications in shaping consumer perceptions and driving sales. •
Marketing Analytics: This unit introduces students to the principles and practices of marketing analytics, including data analysis, reporting, and visualization. It covers the use of data analytics tools to inform marketing decisions and measure marketing performance. •
Entrepreneurship and Innovation: This unit explores the principles and practices of entrepreneurship and innovation, including business planning, product development, and market entry. It examines the role of marketing in facilitating innovation and entrepreneurship.

Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements


Fee and payment plans


Duration


Course fee

The fee for the programme is as follows:

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- * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

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Accreditation

Discover further details about the QCF Strategic Marketing MSc

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  • ✓ Experience online study like never before with our purpose built smart learning tools which gives you advantage of studying anytime and anywhere.
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  • ✓ Dedicated Tutor Support via live chat and email.

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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

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