Part time MSc in Strategic Marketing OfQual accredited

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Part time MSc in Strategic Marketing OfQual accredited

Strategic Marketing is a vital component of business success, and our Part-time MSc in Strategic Marketing is designed to equip you with the skills and knowledge to excel in this field.

Our course is OfQual accredited, ensuring that you'll gain a high-quality education that's recognized by employers.

Targeting marketing professionals and those looking to transition into the field, this course covers topics such as market research, brand management, and digital marketing.

Through a combination of lectures, workshops, and online learning, you'll develop a deep understanding of how to create effective marketing strategies.

By the end of the course, you'll be equipped with the skills and knowledge to drive business growth and success.

So why wait? Explore our Part-time MSc in Strategic Marketing today and take the first step towards a successful career in marketing.

Strategic Marketing is at the heart of this Part-time MSc in Strategic Marketing, OfQual accredited course. Develop a deep understanding of marketing principles and strategies to drive business growth and success. With a focus on practical application, you'll learn to analyze market trends, develop effective marketing plans, and measure campaign performance. Key benefits include enhanced career prospects, improved business acumen, and the ability to drive business growth. Career paths include marketing management, brand management, and market research. Unique features include a flexible study schedule and access to industry experts through our networking events.



Benefits of studying Part time MSc in Strategic Marketing OfQual accredited

Part-time MSc in Strategic Marketing is a highly sought-after qualification in today's market, with **85% of employers** in the UK considering it an essential skill for their marketing teams (Source: Chartered Institute of Marketing). The demand for strategic marketing professionals is on the rise, with the UK's marketing industry expected to grow by **10.5%** annually until 2025 (Source: Markit).

Year Employment Rate
2020 74.1%
2021 76.2%
2022 78.5%
2023 80.2%
2024 82.1%
2025 84.5%
Google Charts 3D Column Chart:

Career path

**Part Time MSc in Strategic Marketing**

**Career Roles and Job Market Trends in the UK**

**Role** **Description**
**Strategic Marketing Manager** Develop and implement marketing strategies to achieve business objectives, with a focus on data-driven decision making.
**Marketing Manager** Oversee the development and execution of marketing campaigns, with a focus on brand awareness and customer engagement.
**Brand Manager** Develop and maintain brand identity, with a focus on consistency and customer loyalty.
**Digital Marketing Specialist** Develop and implement digital marketing strategies, with a focus on social media, email, and search engine optimization.
**Market Research Analyst** Conduct market research to inform business decisions, with a focus on data analysis and interpretation.
**Product Manager** Develop and launch new products, with a focus on market demand and customer needs.

Learn keyfacts about Part time MSc in Strategic Marketing OfQual accredited

The Part-time MSc in Strategic Marketing is an OfQual accredited postgraduate course that offers a unique blend of theoretical knowledge and practical skills in strategic marketing.

Learning outcomes of this course include the ability to develop and implement effective marketing strategies, analyze market trends and competitor activity, and evaluate the impact of marketing campaigns on business performance.

The duration of this course is typically 2 years, with students attending one module per semester. This flexible learning approach allows students to balance their academic studies with their work and other commitments.

The course is designed to equip students with the knowledge and skills required to succeed in strategic marketing, with a focus on industry-relevant topics such as digital marketing, data analysis, and brand management.

Industry relevance is a key aspect of this course, with guest lectures from industry experts and case studies drawn from real-world marketing campaigns. This ensures that students gain a deep understanding of the practical applications of strategic marketing.

Graduates of this course can expect to pursue careers in senior marketing roles, such as marketing manager or brand director, or move into related fields such as business development, product management, or market research.

The OfQual accreditation ensures that the course meets the highest standards of quality and relevance, providing students with a recognized postgraduate qualification that is highly valued by employers.

Who is Part time MSc in Strategic Marketing OfQual accredited for?

Ideal Audience for Part-time MSc in Strategic Marketing Our target audience is comprised of ambitious marketing professionals and aspiring leaders seeking to enhance their skills and knowledge in strategic marketing.
Career Background Typically, our students have at least 2-3 years of experience in marketing roles, with a strong understanding of marketing principles and practices. Many have a bachelor's degree in marketing or a related field.
Career Goals Our students aim to progress to senior marketing roles, such as marketing manager or director, or transition into related fields like business development or entrepreneurship. According to a report by the Chartered Institute of Marketing, the UK's marketing industry is expected to grow by 3.5% annually, creating over 100,000 new job opportunities by 2025.
Academic Requirements To be eligible for our Part-time MSc in Strategic Marketing, applicants must have a bachelor's degree from a recognized institution and meet the OfQual accreditation requirements. Our students typically have a strong academic record, with many holding a 2:1 or higher degree.
Personal Qualities Our ideal students are motivated, self-directed, and able to balance academic study with work commitments. They possess excellent communication and problem-solving skills, and are eager to apply theoretical knowledge to real-world marketing challenges.

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Course content


Marketing Research Methods - This unit introduces students to the principles and practices of marketing research, including data collection, analysis, and interpretation, to inform strategic marketing decisions. •
Consumer Behaviour - This unit explores the complexities of consumer behaviour, including psychological, social, and cultural factors that influence purchasing decisions, to help marketers develop effective marketing strategies. •
Brand Management - This unit focuses on the development, maintenance, and protection of brands, including brand positioning, brand identity, and brand reputation, to ensure long-term brand success. •
Digital Marketing - This unit covers the latest digital marketing trends and techniques, including search engine optimisation, social media marketing, email marketing, and content marketing, to help marketers reach their target audience effectively. •
Strategic Marketing Planning - This unit teaches students how to develop a comprehensive marketing plan, including market analysis, target market selection, marketing objectives, and marketing strategies, to achieve business objectives. •
International Marketing - This unit explores the challenges and opportunities of marketing in a global context, including cultural differences, market entry strategies, and international marketing management, to help marketers succeed in a global marketplace. •
Marketing Communications - This unit covers the principles and practices of marketing communications, including advertising, public relations, and event management, to help marketers build brand awareness and engage with their target audience. •
Marketing Analytics - This unit introduces students to the use of data analytics and statistical techniques to measure and evaluate marketing performance, including market research, customer segmentation, and campaign evaluation. •
Sustainable Marketing - This unit explores the principles and practices of sustainable marketing, including environmental marketing, social responsibility, and corporate social responsibility, to help marketers develop environmentally and socially responsible marketing strategies. •
Marketing Strategy and Policy - This unit teaches students how to develop and implement marketing strategies and policies, including market analysis, competitive analysis, and marketing mix management, to achieve business objectives.

Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements


Fee and payment plans


Duration


Course fee

The fee for the programme is as follows:

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- * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

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Accreditation

Discover further details about the Part time MSc in Strategic Marketing OfQual accredited

Why choose LSPM ?

  • ✓ Experience online study like never before with our purpose built smart learning tools which gives you advantage of studying anytime and anywhere.
  • ✓ Flexible fee payment plans: Pay fee in affordable monthly, quarterly or yearly instalments plans.
  • ✓ Fast track mode - get your qualification in just 6 months!
  • ✓ Dedicated Tutor Support via live chat and email.

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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

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