Part time MSc in Strategic Marketing 12 months Course

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Part time MSc in Strategic Marketing 12 months Course

Strategic Marketing is a vital component of business success, and our Part-time MSc in Strategic Marketing 12 months Course is designed to equip you with the skills and knowledge to excel in this field.

Develop your understanding of marketing principles, consumer behavior, and market research, and learn how to apply these concepts to drive business growth and profitability.

Our course is ideal for marketing professionals looking to enhance their skills, or those new to the field seeking a career in strategic marketing.

Throughout the course, you'll gain practical experience in market analysis, brand management, and digital marketing, and have the opportunity to work on real-world projects.

Take the first step towards a successful career in strategic marketing and explore our Part-time MSc in Strategic Marketing 12 months Course today.

Strategic Marketing

is the key to unlocking business success in today's competitive market. Our Part-time MSc in Strategic Marketing 12 months Course is designed to equip you with the skills and knowledge to drive business growth and profitability. With a focus on practical application, you'll learn from industry experts and gain hands-on experience through real-world projects. Develop a deep understanding of market analysis, brand management, and digital marketing, and enhance your career prospects in senior marketing roles. Unique features include flexible part-time study, industry connections, and a networking opportunity with like-minded professionals.



Benefits of studying Part time MSc in Strategic Marketing 12 months Course

Part-time MSc in Strategic Marketing is a highly sought-after qualification in today's market, with the UK's marketing industry projected to reach £43.8 billion by 2025, growing at a CAGR of 4.4% (Source: Marketing Week). The demand for skilled marketers is on the rise, with 71% of employers considering marketing skills essential for future talent (Source: CIPD).

Year Employment Rate
2020 64.1%
2021 66.3%
2022 68.5%
2023 70.7%

Career path

**Career Role** Job Description
Digital Marketing Manager Develop and implement digital marketing strategies to achieve business objectives. Manage and optimize online campaigns, analyze results, and make data-driven decisions.
Marketing Analyst Analyze market trends, customer behavior, and sales data to inform marketing strategies. Develop and maintain marketing reports, dashboards, and metrics.
Brand Manager Develop and maintain brand identity, messaging, and visual elements. Manage brand consistency across all marketing channels and customer touchpoints.
Product Manager Develop and launch new products or product lines. Manage product development, marketing, and sales strategies to achieve business objectives.
Business Development Manager Identify and pursue new business opportunities, partnerships, and revenue streams. Develop and implement business development strategies to drive growth and expansion.
**Career Role** Job Description
Digital Marketing Manager Develop and implement digital marketing strategies to achieve business objectives. Manage and optimize online campaigns, analyze results, and make data-driven decisions.
Marketing Analyst Analyze market trends, customer behavior, and sales data to inform marketing strategies. Develop and maintain marketing reports, dashboards, and metrics.
Brand Manager Develop and maintain brand identity, messaging, and visual elements. Manage brand consistency across all marketing channels and customer touchpoints.
Product Manager Develop and launch new products or product lines. Manage product development, marketing, and sales strategies to achieve business objectives.
Business Development Manager Identify and pursue new business opportunities, partnerships, and revenue streams. Develop and implement business development strategies to drive growth and expansion.

Learn keyfacts about Part time MSc in Strategic Marketing 12 months Course

The Part time MSc in Strategic Marketing 12 months Course is designed to equip students with the knowledge and skills required to succeed in a rapidly changing marketing landscape.

Learning outcomes of the course include the ability to develop and implement effective marketing strategies, analyze market trends and competitor activity, and create innovative marketing campaigns that drive business growth and profitability.

The course is delivered over 12 months, with students attending one module per month. This flexible format allows students to balance their studies with work and other commitments, making it ideal for part-time students.

The course is highly relevant to the marketing industry, with a focus on strategic marketing planning, brand management, digital marketing, and market research. Students will gain a deep understanding of the latest marketing trends and technologies, including data analytics, social media marketing, and content marketing.

Upon completion of the course, students will be awarded a Master's degree in Strategic Marketing and will be equipped with the skills and knowledge required to succeed in a range of marketing roles, from marketing manager to business development manager.

The course is designed to be industry-relevant, with guest lectures from senior marketing professionals and case studies drawn from real-world marketing campaigns. This ensures that students gain a practical understanding of marketing principles and practices.

The Part time MSc in Strategic Marketing 12 months Course is ideal for marketing professionals looking to advance their careers or for those looking to transition into a marketing role. The course is also suitable for business owners and entrepreneurs who want to develop a deeper understanding of marketing principles and practices.

Who is Part time MSc in Strategic Marketing 12 months Course for?

Ideal Audience for Part-time MSc in Strategic Marketing 12 months Course
Professionals seeking to upskill in strategic marketing, with a focus on those in the UK who are looking to boost their career prospects in a competitive job market.
According to a report by the Chartered Institute of Marketing, the UK's marketing industry is expected to grow by 3.5% annually, with a shortage of skilled marketers predicted to worsen in the coming years.
Our part-time MSc in Strategic Marketing 12 months Course is designed for individuals who want to gain a deeper understanding of marketing strategy, brand management, and digital marketing, with a focus on practical application and industry relevance.
With a strong emphasis on employability, our course is ideal for those looking to transition into a marketing role, or for those seeking to advance their careers in a rapidly changing marketing landscape.
By the end of the course, students can expect to gain a comprehensive understanding of strategic marketing principles, as well as the skills and knowledge required to succeed in a marketing role, with a pass rate of over 80% among UK-based students.

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Course content


Marketing Research Methods: This unit introduces students to the principles and techniques of marketing research, including data collection, analysis, and interpretation. It provides a foundation for understanding consumer behavior and market trends. •
Consumer Behaviour: This unit explores the complexities of consumer decision-making, including cognitive, affective, and conative factors. It examines the role of marketing in influencing consumer choice and the impact of marketing strategies on consumer behavior. •
Strategic Marketing Planning: This unit focuses on the development of a comprehensive marketing plan, including market analysis, segmentation, targeting, and positioning. It introduces students to the principles of strategic marketing and the importance of aligning marketing strategies with business objectives. •
Brand Management: This unit delves into the world of brand management, including brand positioning, brand identity, and brand equity. It examines the role of branding in creating customer loyalty and differentiating products in a competitive market. •
Digital Marketing: This unit introduces students to the principles and practices of digital marketing, including search engine optimization, social media marketing, and email marketing. It explores the impact of digital technologies on marketing strategies and the role of data analytics in measuring marketing effectiveness. •
Market Segmentation and Targeting: This unit examines the process of segmenting and targeting markets, including the development of market segments, the identification of target markets, and the creation of marketing strategies tailored to specific segments. •
International Marketing: This unit explores the complexities of marketing in a global context, including cultural differences, market entry strategies, and the impact of globalization on marketing strategies. •
Marketing Communications: This unit introduces students to the principles and practices of marketing communications, including advertising, public relations, and event management. It examines the role of marketing communications in building brand awareness and driving customer engagement. •
Marketing Analytics: This unit focuses on the use of data analytics in marketing, including data collection, analysis, and interpretation. It introduces students to the principles of marketing analytics and the importance of using data to inform marketing strategies. •
Entrepreneurship and Innovation: This unit explores the role of entrepreneurship and innovation in marketing, including the development of new products, services, and business models. It examines the importance of creativity and risk-taking in driving marketing innovation.

Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements


Fee and payment plans


Duration


Course fee

The fee for the programme is as follows:

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- * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

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Accreditation

Discover further details about the Part time MSc in Strategic Marketing 12 months Course

Why choose LSPM ?

  • ✓ Experience online study like never before with our purpose built smart learning tools which gives you advantage of studying anytime and anywhere.
  • ✓ Flexible fee payment plans: Pay fee in affordable monthly, quarterly or yearly instalments plans.
  • ✓ Fast track mode - get your qualification in just 6 months!
  • ✓ Dedicated Tutor Support via live chat and email.

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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

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