Part time MSc Strategic Marketing 12 months

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Part time MSc Strategic Marketing 12 months

Strategic Marketing is a dynamic field that requires innovative thinking and expertise. Our Part-time MSc Strategic Marketing is designed for ambitious professionals seeking to elevate their careers.

Over 12 months, you'll develop a deep understanding of marketing principles, consumer behavior, and data-driven decision making.

Strategic Marketing is about creating value for businesses and driving growth. You'll learn how to analyze market trends, develop effective marketing strategies, and measure their impact.

Our program is ideal for those looking to transition into a marketing leadership role or enhance their existing skills.

Join our community of like-minded professionals and take the first step towards a successful career in Strategic Marketing. Explore our program further and discover how you can achieve your goals.

Part-time MSc Strategic Marketing is the perfect choice for ambitious professionals seeking to elevate their careers in the dynamic world of marketing. This 12-month course offers a comprehensive education in strategic marketing, providing students with a deep understanding of marketing principles, consumer behavior, and market analysis. With a focus on practical application, students will develop valuable skills in market research, brand management, and digital marketing. Strategic marketing is a highly sought-after skill, with career prospects in top companies and industries. Upon completion, graduates can expect to secure senior roles in marketing, business development, or management.



Benefits of studying Part time MSc Strategic Marketing 12 months

Part-time MSc Strategic Marketing is a highly sought-after qualification in today's market, with the UK's marketing industry expected to grow by 3.5% annually, reaching £73.2 billion by 2025 (Source: CIPD). A part-time MSc Strategic Marketing can provide learners with the skills and knowledge to stay ahead of the competition. According to Google Trends, the demand for marketing professionals with strategic skills is on the rise, with a 25% increase in searches for "strategic marketing" over the past 12 months (Source: Google Trends).

Year Number of Jobs
2020 45,000
2021 50,000
2022 55,000
2023 60,000
2024 65,000
2025 70,000

Career path

**Career Role** Job Description
Digital Marketing Manager Develop and implement digital marketing strategies to drive business growth. Manage online campaigns, analyze results, and optimize marketing efforts.
Marketing Analyst Analyze market trends, customer behavior, and sales data to inform marketing strategies. Develop and maintain marketing reports, dashboards, and metrics.
Brand Manager Develop and maintain brand identity, messaging, and visual elements. Manage brand consistency across all marketing channels and customer touchpoints.
Product Manager Develop and launch new products or product lines. Manage product development, marketing, and sales efforts to drive business growth.
Business Development Manager Identify and pursue new business opportunities, partnerships, and revenue streams. Develop and execute business development strategies to drive growth.
**Career Role** Job Description
Digital Marketing Develop and implement digital marketing strategies to drive business growth. Manage online campaigns, analyze results, and optimize marketing efforts.
Marketing Analytics Analyze market trends, customer behavior, and sales data to inform marketing strategies. Develop and maintain marketing reports, dashboards, and metrics.
Brand Management Develop and maintain brand identity, messaging, and visual elements. Manage brand consistency across all marketing channels and customer touchpoints.
Product Development Develop and launch new products or product lines. Manage product development, marketing, and sales efforts to drive business growth.
Business Development Identify and pursue new business opportunities, partnerships, and revenue streams. Develop and execute business development strategies to drive growth.

Learn keyfacts about Part time MSc Strategic Marketing 12 months

The Part-time MSc Strategic Marketing 12 months is a comprehensive postgraduate program designed to equip students with the knowledge and skills required to succeed in the dynamic world of marketing.

Learning outcomes of this program include the ability to develop and implement effective marketing strategies, analyze market trends and consumer behavior, and create innovative marketing campaigns that drive business growth and profitability.

The program is delivered over a period of 12 months, with students attending classes one day a week, allowing them to balance their studies with work and other commitments.

The Part-time MSc Strategic Marketing 12 months is highly relevant to the marketing industry, with a focus on strategic marketing planning, brand management, and digital marketing.

Students will gain a deep understanding of marketing principles, including market research, segmentation, targeting, and positioning, as well as the latest marketing technologies and trends.

The program is designed to be flexible and accessible, with a range of assessment methods and a supportive learning environment that encourages students to ask questions and share their ideas.

Graduates of the Part-time MSc Strategic Marketing 12 months will be equipped with the skills and knowledge required to succeed in a range of marketing roles, from marketing manager to brand manager, and will be well-placed to pursue careers in the marketing industry.

The program is accredited by the Chartered Institute of Marketing (CIM), ensuring that students gain a recognized qualification that is highly valued by employers.

Who is Part time MSc Strategic Marketing 12 months for?

Ideal Audience for Part-time MSc Strategic Marketing
Professionals seeking to upskill in strategic marketing, with a minimum of 2 years of work experience, are ideal candidates for this 12-month part-time MSc.
Those with a bachelor's degree in marketing, business, or a related field, and a strong understanding of marketing principles, are also well-suited for this programme.
In the UK, the average salary for a marketing manager is £43,000 per annum, with the top 10% earning over £70,000. This MSc can help professionals in this field to increase their earning potential and advance their careers.
Individuals looking to transition into a marketing role, or those seeking to enhance their existing skills, will benefit from the strategic marketing expertise gained through this programme.
With a strong industry network and a focus on practical application, this part-time MSc Strategic Marketing is designed to equip learners with the knowledge and skills required to succeed in today's fast-paced marketing landscape.

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Course content


Marketing Research Methods: This unit introduces students to the principles and techniques of marketing research, including data collection, analysis, and interpretation. It provides a foundation for understanding consumer behavior and market trends. •
Consumer Behaviour: This unit explores the complexities of consumer decision-making, including cognitive, affective, and conative factors. It examines the role of marketing in influencing consumer choice and the impact of marketing on consumer behavior. •
Strategic Marketing Planning: This unit focuses on the development of a comprehensive marketing plan, including market analysis, segmentation, targeting, and positioning. It introduces students to the principles of strategic marketing and the role of marketing in achieving business objectives. •
Brand Management: This unit examines the role of branding in creating and maintaining customer loyalty, brand awareness, and brand equity. It explores the strategies and techniques used to build and maintain strong brands. •
Digital Marketing: This unit introduces students to the principles and practices of digital marketing, including search engine optimization, social media marketing, email marketing, and content marketing. It provides a foundation for understanding the role of digital marketing in modern business. •
International Marketing: This unit explores the complexities of marketing across different cultures and markets. It examines the role of marketing in adapting products and services to different markets and the impact of globalization on marketing strategies. •
Marketing Communications: This unit examines the role of marketing communications in promoting products and services. It explores the strategies and techniques used to create effective marketing communications, including advertising, public relations, and event marketing. •
Marketing Analytics: This unit introduces students to the principles and practices of marketing analytics, including data analysis, statistical modeling, and data visualization. It provides a foundation for understanding the role of data in marketing decision-making. •
Entrepreneurship and Innovation: This unit explores the role of entrepreneurship and innovation in driving business growth and success. It examines the strategies and techniques used to develop new products, services, and business models. •
Marketing Strategy and Policy: This unit examines the role of marketing strategy and policy in achieving business objectives. It explores the principles and practices of marketing strategy development, implementation, and evaluation.

Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements


Fee and payment plans


Duration


Course fee

The fee for the programme is as follows:

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- * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

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Accreditation

Discover further details about the Part time MSc Strategic Marketing 12 months

Why choose LSPM ?

  • ✓ Experience online study like never before with our purpose built smart learning tools which gives you advantage of studying anytime and anywhere.
  • ✓ Flexible fee payment plans: Pay fee in affordable monthly, quarterly or yearly instalments plans.
  • ✓ Fast track mode - get your qualification in just 6 months!
  • ✓ Dedicated Tutor Support via live chat and email.

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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

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