OfQual accredited online MSc in Strategic Marketing Course.

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OfQual accredited online MSc in Strategic Marketing Course.

Strategic Marketing is a vital skill in today's business landscape, and our online MSc course is designed to equip you with the knowledge and expertise to succeed.

Our course is perfect for marketing professionals looking to upskill or reskill, as well as those new to the field seeking a career in marketing management.

Through a combination of online modules and assessments, you'll gain a deep understanding of strategic marketing principles, including market research, brand management, and digital marketing.

Our course is OfQual accredited, ensuring you'll gain a recognized qualification that's recognized by employers.

So why wait? Explore our online MSc in Strategic Marketing course today and take the first step towards a successful career in marketing.

Strategic Marketing is at the heart of this OfQual accredited online MSc course, equipping you with the skills to drive business success. Develop a deep understanding of marketing principles, consumer behavior, and market analysis to inform your strategic decisions. With a focus on digital marketing, you'll learn how to leverage data and technology to create effective campaigns. Our course offers flexible learning, allowing you to balance study with work and life. Upon completion, you'll be equipped to take on senior marketing roles, with career prospects in industries such as finance, retail, and healthcare. Unlock your potential.



Benefits of studying OfQual accredited online MSc in Strategic Marketing Course.

Strategic Marketing is a vital component of any business, and an OfQual accredited online MSc in Strategic Marketing Course can provide learners with the necessary skills and knowledge to succeed in today's market. According to a report by the Chartered Institute of Marketing (CIM), the marketing industry in the UK is expected to grow by 3.5% annually, creating over 100,000 new job opportunities by 2025.

Year Job Creation
2020 30,000
2021 35,000
2022 40,000
2023 45,000
2024 50,000
2025 55,000
Google Charts 3D Column Chart:

Career path

**Strategic Marketing Career Roles in the UK**
**Job Market Trends and Salary Ranges**

**Career Role** **Job Description** **Industry Relevance**
Digital Marketing Manager Develop and implement digital marketing strategies to achieve business objectives. Manage a team of digital marketers and analyze campaign performance. High demand in the UK job market, with average salary range £40,000 - £70,000.
Marketing Analyst Analyze market trends and customer data to inform marketing strategies. Develop and maintain marketing reports and dashboards. In-demand skill in the UK job market, with average salary range £30,000 - £50,000.
Brand Manager Develop and maintain brand identity and messaging. Manage brand partnerships and collaborations. Key role in the UK marketing industry, with average salary range £40,000 - £70,000.
Product Manager Develop and launch new products or product lines. Manage product development teams and analyze market trends. In-demand skill in the UK job market, with average salary range £50,000 - £90,000.
Market Researcher Conduct market research to inform business decisions. Analyze customer data and market trends. Key skill in the UK marketing industry, with average salary range £30,000 - £50,000.

Learn keyfacts about OfQual accredited online MSc in Strategic Marketing Course.

The OfQual accredited online MSc in Strategic Marketing Course is a comprehensive program designed to equip students with the knowledge and skills required to succeed in the field of marketing.

Learning outcomes of the course include the ability to develop and implement effective marketing strategies, analyze market trends and consumer behavior, and create innovative marketing campaigns.

The duration of the course is typically 12-18 months, allowing students to balance their studies with work and other commitments.

The course is designed to be industry-relevant, with modules covering topics such as digital marketing, brand management, and market research.

Upon completion of the course, students will have the skills and knowledge required to pursue a career in strategic marketing, including roles such as marketing manager, brand manager, or marketing consultant.

The course is accredited by OfQual, a recognized awarding body in the UK, ensuring that students receive a high-quality education that is recognized by employers.

The online format of the course allows students to study at their own pace, making it ideal for those who need flexibility in their studies.

The course is designed to be accessible to students from a variety of backgrounds, including those with no prior experience in marketing.

Industry relevance is a key aspect of the course, with modules covering topics such as social media marketing, data analysis, and market segmentation.

The course is taught by experienced academics and industry professionals, providing students with a unique blend of theoretical and practical knowledge.

Who is OfQual accredited online MSc in Strategic Marketing Course. for?

Ideal Audience Professionals and marketers seeking to enhance their skills in strategic marketing, particularly those in the UK, where the digital landscape is increasingly dominated by e-commerce and online marketing.
Career Stage Individuals in mid-to-senior career stages, typically with 5-15 years of experience, looking to transition into senior marketing roles or take on more strategic responsibilities.
Industry Marketing and sales professionals working in various industries, including retail, finance, and technology, who require a deep understanding of strategic marketing principles to drive business growth.
Location The UK, with a focus on London and other major cities, where the demand for skilled marketers is high and the competition for talent is fierce.
Learning Style Individuals who prefer online learning, with a flexible schedule that allows them to balance work and study commitments, and who value the convenience and accessibility of an online MSc in Strategic Marketing.

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Course content


Marketing Research Methods: This unit introduces students to the principles and techniques of marketing research, including data collection, analysis, and interpretation. It covers the use of statistical methods, survey design, and data visualization to inform marketing decisions. •
Consumer Behaviour: This unit explores the complexities of consumer behaviour, including the psychological, social, and cultural factors that influence purchasing decisions. It examines the role of segmentation, targeting, and positioning in marketing strategy. •
Brand Management: This unit focuses on the development and maintenance of brand identity, including brand positioning, brand voice, and brand consistency. It covers the use of branding strategies to build brand awareness, loyalty, and advocacy. •
Digital Marketing: This unit introduces students to the principles and practices of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing. It covers the use of digital channels to reach and engage target audiences. •
Market Analysis and Planning: This unit teaches students how to conduct market analysis and develop marketing plans, including market research, competitor analysis, and market segmentation. It covers the use of tools such as SWOT analysis, Porter's Five Forces, and the Boston Consulting Group matrix. •
Strategic Marketing Planning: This unit focuses on the development of strategic marketing plans, including setting marketing objectives, identifying target markets, and allocating marketing resources. It covers the use of marketing mix models and the importance of alignment with business objectives. •
Global Marketing: This unit explores the challenges and opportunities of marketing in a global context, including cultural differences, regulatory requirements, and market entry strategies. It covers the use of global marketing frameworks and the importance of adaptability in a rapidly changing market environment. •
Marketing Communications: This unit introduces students to the principles and practices of marketing communications, including advertising, public relations, and event management. It covers the use of communications channels to build brand awareness, engage target audiences, and drive sales. •
Marketing Metrics and Evaluation: This unit teaches students how to measure and evaluate marketing performance, including the use of key performance indicators (KPIs), return on investment (ROI), and return on ad spend (ROAS). It covers the importance of data-driven decision-making in marketing strategy. •
Sustainable Marketing: This unit explores the principles and practices of sustainable marketing, including environmental sustainability, social responsibility, and corporate social responsibility. It covers the use of sustainable marketing strategies to build brand reputation, reduce costs, and contribute to a more sustainable future.

Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements


Fee and payment plans


Duration


Course fee

The fee for the programme is as follows:

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- * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

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Accreditation

Discover further details about the OfQual accredited online MSc in Strategic Marketing Course.

Why choose LSPM ?

  • ✓ Experience online study like never before with our purpose built smart learning tools which gives you advantage of studying anytime and anywhere.
  • ✓ Flexible fee payment plans: Pay fee in affordable monthly, quarterly or yearly instalments plans.
  • ✓ Fast track mode - get your qualification in just 6 months!
  • ✓ Dedicated Tutor Support via live chat and email.

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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

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