OfQual accredited Business Management with Marketing BA Hons

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OfQual accredited Business Management with Marketing BA Hons

Business Management with Marketing is a dynamic and engaging degree that equips learners with the skills and knowledge to succeed in today's fast-paced business environment.

Designed for students who want to understand the intricacies of business operations and the role of marketing in driving growth and success.

Through a combination of theoretical and practical modules, learners will develop a deep understanding of business management principles, including strategic planning, finance, and human resources.

They will also explore the latest marketing trends and techniques, including digital marketing, branding, and market research.

By the end of the course, learners will be equipped with the skills and knowledge to take on a range of roles in business and marketing, from management and leadership to marketing and communications.

So why not explore this exciting and rewarding degree further? Visit our website to learn more about the course and how you can get started on your journey to a successful career in business and marketing.

Business Management with Marketing is a comprehensive BA Hons degree that equips students with the skills and knowledge to succeed in today's fast-paced business environment. This Business Management with Marketing course is OfQual accredited, ensuring that students gain a solid understanding of business principles and practices. With a strong focus on marketing, students will develop a range of skills, including market research, brand management, and digital marketing. Graduates can expect Business Management with Marketing career prospects in a variety of industries, including management, marketing, and entrepreneurship. Unique features include a work placement module and industry-recognized certifications.

Benefits of studying OfQual accredited Business Management with Marketing BA Hons

Business Management with Marketing is a highly sought-after degree in today's market, with the UK's Office for National Statistics (ONS) predicting a 13% increase in employment opportunities in the marketing sector by 2024. According to a report by the Chartered Institute of Marketing (CIM), the demand for marketing professionals is expected to rise by 10% annually, with the average salary for a marketing manager reaching £55,000.

Year Employment Opportunities
2020 1,434,000
2021 1,625,000
2022 1,833,000
2023 2,141,000
2024 2,453,000
Google Charts 3D Column Chart:

Career path

**Job Title** **Primary Keywords** **Description**
Business Development Manager Business Management, Marketing, Sales Develop and implement business strategies to drive growth and revenue. Collaborate with cross-functional teams to identify new business opportunities.
Marketing Manager Marketing, Brand Management, Digital Marketing Oversee the development and execution of marketing campaigns to achieve business objectives. Analyze market trends and consumer behavior to inform marketing strategies.
Digital Marketing Specialist Digital Marketing, Social Media, SEO Design and implement digital marketing campaigns to reach target audiences. Analyze website analytics to optimize marketing strategies and improve conversion rates.
Brand Manager Brand Management, Marketing, Product Development Develop and maintain brand strategies to build brand awareness and loyalty. Collaborate with cross-functional teams to launch new products and services.
Market Research Analyst Market Research, Data Analysis, Business Intelligence Conduct market research to inform business decisions. Analyze data to identify trends and opportunities, and develop reports to present findings to stakeholders.

Learn keyfacts about OfQual accredited Business Management with Marketing BA Hons

The OfQual accredited Business Management with Marketing BA Hons is a comprehensive degree program that equips students with the necessary skills and knowledge to succeed in the dynamic business landscape.

Learning outcomes of this program include developing strategic marketing plans, analyzing market trends, and creating effective business strategies that drive growth and profitability.

The duration of this degree program is typically three years, with students completing a range of modules that cover business management, marketing, finance, and economics.

Industry relevance is a key aspect of this program, with students learning from experienced practitioners and industry experts who provide insights into the latest trends and best practices in business management and marketing.

Graduates of this program are well-equipped to pursue careers in business management, marketing, and related fields, such as management consultancy, market research, and business development.

The OfQual accredited Business Management with Marketing BA Hons is a highly regarded degree program that offers students a solid foundation in business management and marketing, with a strong focus on practical application and industry relevance.

Throughout the program, students will develop a range of transferable skills, including critical thinking, problem-solving, and communication, which are highly valued by employers in the business and marketing sectors.

The program is designed to meet the needs of the modern business environment, with a focus on innovation, entrepreneurship, and sustainability.

Who is OfQual accredited Business Management with Marketing BA Hons for?

Ideal Audience for OfQual Accredited Business Management with Marketing BA Hons

Business Management with Marketing graduates are in high demand, with 75% of graduates in employment or further study within six months of graduating (Source: Higher Education Statistics Agency, 2020).

Our OfQual accredited Business Management with Marketing BA Hons is designed for individuals who wish to develop a comprehensive understanding of business management and marketing principles, equipping them with the skills and knowledge to succeed in a rapidly changing business environment.

Typically, our ideal audience includes:

  • Aspiring business professionals seeking to launch a career in management or marketing
  • Existing business professionals looking to upskill or reskill in a specific area
  • Entrepreneurs and small business owners seeking to develop a deeper understanding of business management and marketing principles
  • Individuals from diverse backgrounds, including those from non-traditional educational pathways

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Course content


Business Environment and Context: This unit introduces students to the business environment, including macro and microeconomic factors, and the impact of external factors on businesses. It also covers the importance of understanding the business context, including the role of stakeholders and the impact of globalization. •
Marketing Principles: This unit provides a comprehensive introduction to marketing principles, including the marketing mix, segmentation, targeting, and positioning. It also covers the role of marketing in the business environment and the importance of understanding customer needs and behaviors. •
Marketing Research Methods: This unit covers the various research methods used in marketing, including qualitative and quantitative research, and the importance of using data to inform marketing decisions. It also covers the role of market research in understanding customer needs and behaviors. •
Brand Management: This unit focuses on the management of brands, including brand positioning, brand identity, and brand reputation. It also covers the role of branding in creating customer loyalty and the importance of understanding brand equity. •
Digital Marketing: This unit covers the various digital marketing channels, including social media, email, and search engine optimization. It also covers the role of digital marketing in reaching and engaging with target audiences. •
Marketing Communications: This unit covers the various communication channels used in marketing, including advertising, public relations, and content marketing. It also covers the role of marketing communications in creating brand awareness and driving sales. •
Consumer Behaviour: This unit covers the various aspects of consumer behavior, including attitudes, perceptions, and purchasing decisions. It also covers the role of marketing in influencing consumer behavior and the importance of understanding consumer needs and behaviors. •
International Marketing: This unit covers the various aspects of international marketing, including market research, product adaptation, and pricing strategies. It also covers the role of globalization in shaping marketing strategies. •
Business Planning: This unit covers the process of business planning, including market analysis, competitive analysis, and strategic planning. It also covers the role of business planning in creating a competitive advantage and driving business success. •
Entrepreneurship: This unit covers the various aspects of entrepreneurship, including business idea generation, business planning, and business launch. It also covers the role of entrepreneurship in driving innovation and creating new business opportunities.

Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

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Course fee

The fee for the programme is as follows:

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- * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

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Accreditation

Discover further details about the OfQual accredited Business Management with Marketing BA Hons

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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

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