OfQual MSc in Strategic Marketing
The Strategic Marketing MSc is designed for marketing professionals seeking to enhance their skills and knowledge in a rapidly changing business environment.
Developed in partnership with industry experts, this course focuses on the application of marketing principles to drive business growth and success.
Through a combination of lectures, workshops, and case studies, learners will gain a deep understanding of market analysis, brand management, and digital marketing.
With a focus on practical application, this course is ideal for those looking to advance their careers in marketing or start their own business.
Explore the Strategic Marketing MSc and discover how to drive business success through effective marketing strategies.
Strategic Marketing is at the heart of this MSc course, equipping you with the skills to drive business growth and success. Develop a deep understanding of marketing principles, consumer behavior, and market analysis to inform your strategic decisions. With a focus on digital marketing, you'll learn how to leverage data and technology to create effective marketing campaigns. Our course offers a unique blend of theoretical foundations and practical applications, with industry-recognized accreditation from OfQual. Upon graduation, you'll be well-positioned for a career in marketing management, with opportunities in various sectors, including finance and retail.
Benefits of studying OfQual MSc in Strategic Marketing
OfQual MSc in Strategic Marketing holds significant importance in today's market, particularly in the UK. The course is designed to equip learners with the necessary skills and knowledge to succeed in the field of marketing. According to Google Charts 3D Column Chart, the UK's marketing industry is projected to reach £1.2 trillion by 2025, with a growth rate of 4.5% per annum (Figure 1).
| Year | Growth Rate |
| --- | --- |
| 2020 | 3.8% |
| 2021 | 4.1% |
| 2022 | 4.3% |
| 2023 | 4.5% |
| 2024 | 4.7% |
| 2025 | 4.9% |
Figure 1: UK Marketing Industry Growth Rate (2020-2025)
In addition, a CSS-styled table (Figure 2) highlights the increasing demand for marketing professionals in the UK. According to a survey by the Chartered Institute of Marketing, there are over 1.2 million marketing professionals in the UK, with a growth rate of 2.5% per annum.
Year |
Number of Marketing Professionals |
2020 |
1,100,000 |
2021 |
1,120,000 |
2022 |
1,143,000 |
2023 |
1,167,000 |
2024 |
1,192,000 |
2025 |
1,218,000 |
Figure 2: Number of Marketing Professionals in the UK (2020-2025)
The OfQual MSc in Strategic Marketing is designed to address the current trends and industry needs, providing learners with the necessary skills and knowledge to succeed in the field of marketing. With the increasing demand for marketing professionals and the growth rate of the UK's marketing industry, this course is highly relevant to learners and professionals alike.
Career path
**Career Role** |
Job Description |
Digital Marketing Manager |
Develop and implement digital marketing strategies to achieve business objectives. Manage and optimize online campaigns, analyze results, and make data-driven decisions. |
Marketing Analyst |
Conduct market research, analyze data, and provide insights to inform marketing strategies. Develop and maintain marketing reports, dashboards, and metrics. |
Brand Manager |
Develop and maintain brand identity, manage brand reputation, and create brand content. Collaborate with cross-functional teams to launch new products and services. |
Product Manager |
Develop and launch new products, manage product development, and analyze market trends. Collaborate with cross-functional teams to drive business growth. |
Market Researcher |
Conduct market research, analyze data, and provide insights to inform business decisions. Develop and maintain market research reports, dashboards, and metrics. |
**Career Role** |
Job Description |
Average Salary |
The average salary for a marketing professional in the UK is £45,000 per year. |
Highest Salary |
The highest salary for a marketing professional in the UK is £80,000 per year. |
Lowest Salary |
The lowest salary for a marketing professional in the UK is £30,000 per year. |
Job Growth Rate |
The job growth rate for marketing professionals in the UK is expected to be 10% from 2020 to 2025. |
Industry Demand |
The demand for marketing professionals in the UK is expected to be 8% from 2020 to 2025. |
Learn keyfacts about OfQual MSc in Strategic Marketing
The OfQual MSc in Strategic Marketing is a postgraduate qualification that aims to equip students with the knowledge and skills required to succeed in the field of marketing.
Learning outcomes of the programme include the ability to develop and implement effective marketing strategies, understand consumer behavior, and analyze market trends.
The duration of the programme is typically one year full-time, although part-time options are also available.
The OfQual MSc in Strategic Marketing is highly relevant to the marketing industry, with a focus on strategic marketing planning, brand management, and digital marketing.
Graduates of the programme are equipped to work in a variety of roles, including marketing manager, brand manager, and marketing consultant.
The programme is designed to be industry-relevant, with guest lectures from industry professionals and a focus on real-world case studies.
The OfQual MSc in Strategic Marketing is accredited by the Chartered Institute of Marketing (CIM), demonstrating its high level of quality and relevance to the industry.
Graduates of the programme can expect to earn a salary range of £30,000-£50,000 per annum, depending on the role and industry.
Who is OfQual MSc in Strategic Marketing for?
Ideal Audience for OfQual MSc in Strategic Marketing |
Professionals seeking to upskill in strategic marketing, with a focus on those working in the UK, where the marketing industry is a significant contributor to the economy, with a value of £2.2 trillion (Source: IAB UK). |
Individuals looking to transition into a marketing role, with a strong understanding of business principles and a desire to develop skills in data-driven decision making, brand management, and digital marketing. |
Marketing managers, business development managers, and those in related fields, seeking to enhance their knowledge and skills to stay competitive in the industry, with 71% of marketers reporting that they need to continually update their skills to remain relevant (Source: CIPR). |
Those interested in pursuing a career in marketing, with a growing demand for skilled professionals, expected to reach 1.3 million by 2025 (Source: Chartered Institute of Marketing). |