OfQual MSc in Strategic Marketing

Request more information Apply Now

OfQual MSc in Strategic Marketing

The Strategic Marketing MSc is designed for marketing professionals seeking to enhance their skills and knowledge in a rapidly changing business environment.

Developed in partnership with industry experts, this course focuses on the application of marketing principles to drive business growth and success.

Through a combination of lectures, workshops, and case studies, learners will gain a deep understanding of market analysis, brand management, and digital marketing.

With a focus on practical application, this course is ideal for those looking to advance their careers in marketing or start their own business.

Explore the Strategic Marketing MSc and discover how to drive business success through effective marketing strategies.

Strategic Marketing is at the heart of this MSc course, equipping you with the skills to drive business growth and success. Develop a deep understanding of marketing principles, consumer behavior, and market analysis to inform your strategic decisions. With a focus on digital marketing, you'll learn how to leverage data and technology to create effective marketing campaigns. Our course offers a unique blend of theoretical foundations and practical applications, with industry-recognized accreditation from OfQual. Upon graduation, you'll be well-positioned for a career in marketing management, with opportunities in various sectors, including finance and retail.



Benefits of studying OfQual MSc in Strategic Marketing

OfQual MSc in Strategic Marketing holds significant importance in today's market, particularly in the UK. The course is designed to equip learners with the necessary skills and knowledge to succeed in the field of marketing. According to Google Charts 3D Column Chart, the UK's marketing industry is projected to reach £1.2 trillion by 2025, with a growth rate of 4.5% per annum (Figure 1). | Year | Growth Rate | | --- | --- | | 2020 | 3.8% | | 2021 | 4.1% | | 2022 | 4.3% | | 2023 | 4.5% | | 2024 | 4.7% | | 2025 | 4.9% | Figure 1: UK Marketing Industry Growth Rate (2020-2025) In addition, a CSS-styled table (Figure 2) highlights the increasing demand for marketing professionals in the UK. According to a survey by the Chartered Institute of Marketing, there are over 1.2 million marketing professionals in the UK, with a growth rate of 2.5% per annum.

Year Number of Marketing Professionals
2020 1,100,000
2021 1,120,000
2022 1,143,000
2023 1,167,000
2024 1,192,000
2025 1,218,000
Figure 2: Number of Marketing Professionals in the UK (2020-2025) The OfQual MSc in Strategic Marketing is designed to address the current trends and industry needs, providing learners with the necessary skills and knowledge to succeed in the field of marketing. With the increasing demand for marketing professionals and the growth rate of the UK's marketing industry, this course is highly relevant to learners and professionals alike.

Career path

**Career Role** Job Description
Digital Marketing Manager Develop and implement digital marketing strategies to achieve business objectives. Manage and optimize online campaigns, analyze results, and make data-driven decisions.
Marketing Analyst Conduct market research, analyze data, and provide insights to inform marketing strategies. Develop and maintain marketing reports, dashboards, and metrics.
Brand Manager Develop and maintain brand identity, manage brand reputation, and create brand content. Collaborate with cross-functional teams to launch new products and services.
Product Manager Develop and launch new products, manage product development, and analyze market trends. Collaborate with cross-functional teams to drive business growth.
Market Researcher Conduct market research, analyze data, and provide insights to inform business decisions. Develop and maintain market research reports, dashboards, and metrics.
**Career Role** Job Description
Average Salary The average salary for a marketing professional in the UK is £45,000 per year.
Highest Salary The highest salary for a marketing professional in the UK is £80,000 per year.
Lowest Salary The lowest salary for a marketing professional in the UK is £30,000 per year.
Job Growth Rate The job growth rate for marketing professionals in the UK is expected to be 10% from 2020 to 2025.
Industry Demand The demand for marketing professionals in the UK is expected to be 8% from 2020 to 2025.

Learn keyfacts about OfQual MSc in Strategic Marketing

The OfQual MSc in Strategic Marketing is a postgraduate qualification that aims to equip students with the knowledge and skills required to succeed in the field of marketing.

Learning outcomes of the programme include the ability to develop and implement effective marketing strategies, understand consumer behavior, and analyze market trends.

The duration of the programme is typically one year full-time, although part-time options are also available.

The OfQual MSc in Strategic Marketing is highly relevant to the marketing industry, with a focus on strategic marketing planning, brand management, and digital marketing.

Graduates of the programme are equipped to work in a variety of roles, including marketing manager, brand manager, and marketing consultant.

The programme is designed to be industry-relevant, with guest lectures from industry professionals and a focus on real-world case studies.

The OfQual MSc in Strategic Marketing is accredited by the Chartered Institute of Marketing (CIM), demonstrating its high level of quality and relevance to the industry.

Graduates of the programme can expect to earn a salary range of £30,000-£50,000 per annum, depending on the role and industry.

Who is OfQual MSc in Strategic Marketing for?

Ideal Audience for OfQual MSc in Strategic Marketing
Professionals seeking to upskill in strategic marketing, with a focus on those working in the UK, where the marketing industry is a significant contributor to the economy, with a value of £2.2 trillion (Source: IAB UK).
Individuals looking to transition into a marketing role, with a strong understanding of business principles and a desire to develop skills in data-driven decision making, brand management, and digital marketing.
Marketing managers, business development managers, and those in related fields, seeking to enhance their knowledge and skills to stay competitive in the industry, with 71% of marketers reporting that they need to continually update their skills to remain relevant (Source: CIPR).
Those interested in pursuing a career in marketing, with a growing demand for skilled professionals, expected to reach 1.3 million by 2025 (Source: Chartered Institute of Marketing).

Request free information

Captcha: What is 9+7 ?


The fastest way to get answers from us.

Course content


Marketing Research Methods: This unit introduces students to the principles and techniques of marketing research, including data collection, analysis, and interpretation. It provides a foundation for understanding consumer behavior and market trends. •
Consumer Behaviour: This unit explores the complexities of consumer decision-making, including the psychological, social, and cultural factors that influence purchasing decisions. It is essential for marketers to understand consumer behaviour to develop effective marketing strategies. •
Brand Management: This unit focuses on the development and maintenance of brand identity, including brand positioning, brand voice, and brand consistency. It is crucial for marketers to manage brands effectively to build customer loyalty and drive business growth. •
Digital Marketing: This unit covers the principles and practices of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing. It is essential for marketers to stay up-to-date with the latest digital marketing trends and technologies. •
Market Analysis and Planning: This unit teaches students how to conduct market analysis, develop market segmentation strategies, and create marketing plans. It is critical for marketers to understand market analysis and planning to develop effective marketing strategies. •
Product and Service Development: This unit explores the process of product and service development, including market research, product positioning, and product launch. It is essential for marketers to understand product and service development to create innovative products that meet customer needs. •
Marketing Communications: This unit covers the principles and practices of marketing communications, including advertising, public relations, and event management. It is crucial for marketers to develop effective marketing communications strategies to build brand awareness and drive business growth. •
International Marketing: This unit explores the principles and practices of international marketing, including market research, product adaptation, and pricing strategies. It is essential for marketers to understand international marketing to expand their business into new markets. •
Marketing Strategy and Planning: This unit teaches students how to develop and implement marketing strategies, including market analysis, segmentation, targeting, and positioning (STP). It is critical for marketers to understand marketing strategy and planning to develop effective marketing strategies. •
Data-Driven Marketing: This unit covers the principles and practices of data-driven marketing, including data analysis, data visualization, and data-driven decision-making. It is essential for marketers to understand data-driven marketing to make informed marketing decisions and drive business growth.

Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements


Fee and payment plans


Duration


Course fee

The fee for the programme is as follows:

-
- * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

-


-

Accreditation

Discover further details about the OfQual MSc in Strategic Marketing

Why choose LSPM ?

  • ✓ Experience online study like never before with our purpose built smart learning tools which gives you advantage of studying anytime and anywhere.
  • ✓ Flexible fee payment plans: Pay fee in affordable monthly, quarterly or yearly instalments plans.
  • ✓ Fast track mode - get your qualification in just 6 months!
  • ✓ Dedicated Tutor Support via live chat and email.

Getting started

earth

To start your course, click the button Apply Now

Select the course and fill your personal details

bubble-text

Use your credit/Debit card and pay enrolment fee

Enter the required details

network

Start your course

View course details, upload / download assignments, view payment history etc.

Apply Now



present_to_all   PURSUE YOUR DREAMS - GAIN A RESPECTED QUALIFICATION STUDYING ONLINE

The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

Request more information

Please fill the form below to get instant information from LSPM

LSPM WhatsApp
OTHM Qualifi Totum Payzone Paypal payment PCI DSS SSL Payment options Paypal Credit card