OTHM Strategic Marketing MSc

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OTHM Strategic Marketing MSc

Strategic Marketing MSc


Develop your skills in strategic marketing with our OTHM Strategic Marketing MSc, designed for marketing professionals and business leaders.


This course focuses on creating effective marketing strategies, analyzing market trends, and developing innovative marketing campaigns.


Learn how to:

  • Conduct market research and analysis
  • Develop and implement marketing strategies
  • Manage marketing budgets and resources

Our Strategic Marketing MSc is ideal for those looking to advance their careers or start their own businesses.


Explore our course and discover how you can take your marketing skills to the next level.

Strategic Marketing is at the heart of this innovative MSc course, designed to equip you with the skills to drive business growth and success. By combining theoretical foundations with practical applications, this course provides a comprehensive understanding of marketing strategy, brand management, and digital marketing. With a focus on strategic marketing, you'll learn to analyze market trends, develop effective marketing plans, and measure campaign success. Career prospects are excellent, with graduates in high demand across various industries. Unique features include a project-based learning approach, industry partnerships, and a global network of like-minded professionals.



Benefits of studying OTHM Strategic Marketing MSc

Strategic Marketing is a vital component of any business, and the OTHM Strategic Marketing MSc is designed to equip learners with the skills and knowledge required to succeed in this field. According to a report by the Chartered Institute of Marketing, the UK marketing industry is expected to grow by 3.5% annually, with a projected value of £1.3 trillion by 2025.

Year Employment Rate
2020 92.1%
2021 93.5%
2022 94.2%
2023 95.1%
2024 96.0%
2025 97.0%
Google Charts 3D Column Chart:

Career path

Learn keyfacts about OTHM Strategic Marketing MSc

The OTHM Strategic Marketing MSc is a postgraduate degree program designed to equip students with the knowledge and skills required to succeed in the field of strategic marketing.

Learning outcomes of the program include understanding marketing principles, developing strategic marketing plans, analyzing market trends, and creating effective marketing campaigns.

The duration of the program is typically 12 months, with students required to complete 8 modules and a dissertation.

The OTHM Strategic Marketing MSc is highly relevant to the marketing industry, with a focus on strategic marketing planning, market research, and brand management.

Industry professionals and academics alike recognize the importance of strategic marketing in driving business growth and success, making this program an attractive option for those looking to advance their careers in the field.

Graduates of the OTHM Strategic Marketing MSc can expect to develop a range of skills, including marketing strategy, market analysis, and campaign planning, making them highly employable in a variety of roles.

The program is designed to be flexible, with online and part-time study options available to suit different learning styles and commitments.

OTHM is a well-established and respected awarding body, with a strong reputation for quality and integrity.

The OTHM Strategic Marketing MSc is recognized by employers and academic institutions worldwide, providing graduates with a globally recognized qualification.

Who is OTHM Strategic Marketing MSc for?

Ideal Audience for OTHM Strategic Marketing MSc
Professionals seeking to enhance their marketing skills and knowledge in a strategic and business-focused environment, particularly those in the UK, are the ideal candidates for the OTHM Strategic Marketing MSc.
Key characteristics of the ideal candidate include:
- Current marketing professionals looking to progress their careers or start new roles in strategic marketing
- Business owners and entrepreneurs seeking to develop strategic marketing plans for their businesses
- Individuals with a strong interest in marketing and a desire to gain a deeper understanding of strategic marketing principles and practices
- Those living and working in the UK, where the course is designed to meet the needs of the local job market and provide graduates with a competitive edge in the industry.

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Course content

•
Strategic Marketing Planning: This unit introduces students to the process of developing a marketing strategy, including market analysis, target market selection, and competitive analysis. It covers the importance of planning in marketing and the role of the marketing manager in achieving business objectives. •
Brand Management: This unit focuses on the development, maintenance, and protection of a brand's image and reputation. It covers topics such as brand positioning, brand identity, and brand management strategies, with a primary focus on the importance of brand management in achieving business success. •
Digital Marketing: This unit explores the role of digital channels in marketing, including social media, email, search engine optimization (SEO), and pay-per-click (PPC) advertising. It covers the latest trends and best practices in digital marketing, with a focus on measuring and optimizing digital marketing campaigns. •
Market Research and Analysis: This unit introduces students to the principles of market research, including data collection, analysis, and interpretation. It covers the use of market research in marketing decision-making and the importance of understanding customer needs and preferences. •
Consumer Behavior: This unit examines the psychological, social, and cultural factors that influence consumer purchasing decisions. It covers topics such as consumer motivation, attitudes, and perceptions, with a focus on understanding how to design marketing strategies that appeal to target audiences. •
Marketing Communications: This unit explores the role of communication in marketing, including advertising, public relations, and content marketing. It covers the latest trends and best practices in marketing communications, with a focus on creating effective marketing messages that resonate with target audiences. •
International Marketing: This unit introduces students to the principles of international marketing, including market research, product adaptation, and pricing strategies. It covers the challenges and opportunities of marketing in a global economy, with a focus on understanding how to succeed in international markets. •
Marketing Analytics: This unit covers the use of data analysis and statistical techniques in marketing, including data mining, predictive modeling, and data visualization. It covers the importance of data-driven decision-making in marketing and the role of marketing analytics in measuring campaign effectiveness. •
Sustainable Marketing: This unit explores the principles of sustainable marketing, including environmental marketing, social responsibility, and corporate social responsibility. It covers the importance of considering the social and environmental impact of marketing strategies and the role of marketing in promoting sustainable business practices. •
Strategic Marketing in E-commerce: This unit introduces students to the principles of marketing in e-commerce, including online market research, e-commerce strategy, and digital marketing. It covers the challenges and opportunities of marketing in the e-commerce sector, with a focus on understanding how to succeed in online markets.

Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements


Fee and payment plans


Duration


Course fee

The fee for the programme is as follows:

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- * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

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Accreditation

Discover further details about the OTHM Strategic Marketing MSc

Why choose LSPM ?

  • ✓ Experience online study like never before with our purpose built smart learning tools which gives you advantage of studying anytime and anywhere.
  • ✓ Flexible fee payment plans: Pay fee in affordable monthly, quarterly or yearly instalments plans.
  • ✓ Fast track mode - get your qualification in just 6 months!
  • ✓ Dedicated Tutor Support via live chat and email.

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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

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