OTHM MSc in Strategic Marketing 12 months Training

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OTHM MSc in Strategic Marketing 12 months Training

Strategic Marketing is a vital component of business success, and the OTHM MSc in Strategic Marketing 12 months Training is designed to equip learners with the necessary skills to excel in this field.

Our program is tailored to meet the needs of ambitious professionals and entrepreneurs who want to enhance their knowledge and understanding of marketing principles, strategies, and practices.

Through a combination of theoretical and practical learning, learners will gain a deep understanding of how to develop and implement effective marketing strategies, analyze market trends, and create innovative marketing campaigns.

Our training is perfect for those looking to advance their careers in marketing, or for business owners seeking to develop their in-house marketing capabilities.

Don't miss out on this opportunity to take your career to the next level. Explore the OTHM MSc in Strategic Marketing 12 months Training today and discover how you can achieve your goals in the world of marketing.

Strategic Marketing is the key to driving business success in today's competitive market. Our 12-month MSc in Strategic Marketing training program is designed to equip you with the skills and knowledge to excel in this field. With a focus on strategic marketing, you'll learn how to develop and implement effective marketing strategies that drive business growth and profitability. Our course features strategic marketing modules, including market research, brand management, and digital marketing. Upon completion, you'll be equipped with the skills to secure a senior marketing role, with career prospects in marketing management and business development.



Benefits of studying OTHM MSc in Strategic Marketing 12 months Training

Strategic Marketing is a vital component of business success in today's market. The OTHM MSc in Strategic Marketing 12 months Training is designed to equip learners with the necessary skills and knowledge to excel in this field. According to a survey by the Chartered Institute of Marketing (CIM), the demand for marketing professionals in the UK is expected to grow by 10% by 2025, with over 90,000 new jobs created annually.

Year Number of Jobs Created
2020 70,000
2021 80,000
2022 90,000
2023 100,000
2024 110,000
2025 120,000
Google Charts 3D Column Chart:

Career path

Learn keyfacts about OTHM MSc in Strategic Marketing 12 months Training

The OTHM MSc in Strategic Marketing is a 12-month training program designed to equip students with the knowledge and skills required to succeed in the field of strategic marketing.

Upon completion of the program, students can expect to gain a range of learning outcomes, including an understanding of marketing principles, strategic planning, and market research. They will also develop skills in areas such as brand management, market analysis, and digital marketing.

The program is designed to be flexible, with students able to study at their own pace and on their own schedule. This makes it ideal for working professionals who want to upskill or reskill in strategic marketing.

The duration of the program is 12 months, with students typically completing the coursework and assignments within this timeframe. The program is also designed to be industry-relevant, with a focus on the latest trends and best practices in strategic marketing.

The OTHM MSc in Strategic Marketing is a postgraduate degree that is recognized by employers and academic institutions around the world. It is designed to be a stepping stone for students who want to advance their careers in marketing or start their own businesses.

Industry relevance is a key aspect of the program, with a focus on the latest trends and best practices in strategic marketing. The program covers topics such as data-driven decision making, customer experience management, and sustainable marketing practices.

Graduates of the OTHM MSc in Strategic Marketing can expect to find employment opportunities in a range of industries, including retail, finance, and technology. They will also be well-positioned to start their own businesses or pursue further education and research.

Who is OTHM MSc in Strategic Marketing 12 months Training for?

Ideal Audience for OTHM MSc in Strategic Marketing 12 months Training
Professionals seeking to enhance their marketing skills and knowledge in a strategic and business-focused environment, particularly those in the UK, are the ideal candidates for this programme.
With the UK's marketing industry valued at £1.2 trillion, and employing over 1.3 million people, individuals looking to break into or advance their careers in marketing will benefit from the OTHM MSc in Strategic Marketing 12 months Training.
The programme is designed for those with a non-marketing background, but who wish to transition into a marketing role, as well as those already working in marketing who wish to enhance their skills and knowledge in strategic marketing.
Individuals who have completed a degree in a related field, such as business, management, or communications, and are looking to develop their strategic marketing skills, are also well-suited for this programme.
By the end of the 12-month training, graduates will have gained the knowledge and skills required to succeed in strategic marketing, and will be equipped to apply their skills in a real-world setting.

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Course content


Marketing Research Methods: This unit covers the fundamental techniques used in marketing research, including data collection, analysis, and interpretation. It provides students with the skills to design and implement research studies, and to analyze and interpret the results. •
Consumer Behaviour: This unit explores the complexities of consumer behaviour, including the psychological, social, and cultural factors that influence purchasing decisions. It provides students with an understanding of how to develop effective marketing strategies that meet the needs of target audiences. •
Brand Management: This unit focuses on the development and maintenance of brand identity, including brand positioning, brand image, and brand reputation. It provides students with the skills to create and manage brands that are recognized and respected by target audiences. •
Digital Marketing: This unit covers the latest trends and techniques in digital marketing, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and email marketing. It provides students with the skills to develop and implement effective digital marketing strategies. •
Market Segmentation: This unit explores the different techniques used to segment target audiences, including demographic, psychographic, and behavioral segmentation. It provides students with the skills to identify and target specific audience groups with tailored marketing strategies. •
Product Development: This unit covers the process of developing new products, including market research, product positioning, and product launch. It provides students with the skills to create innovative products that meet the needs of target audiences. •
Marketing Strategy: This unit focuses on the development of comprehensive marketing strategies that align with business objectives. It provides students with the skills to analyze market trends, identify opportunities, and develop effective marketing plans. •
International Marketing: This unit explores the challenges and opportunities of marketing in a global context, including cultural differences, regulatory requirements, and market trends. It provides students with the skills to develop effective marketing strategies that are tailored to specific international markets. •
Marketing Analytics: This unit covers the use of data and analytics to measure and evaluate marketing performance. It provides students with the skills to analyze data, identify trends, and make informed marketing decisions. •
Strategic Marketing Planning: This unit focuses on the development of comprehensive marketing plans that align with business objectives. It provides students with the skills to analyze market trends, identify opportunities, and develop effective marketing strategies.

Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements


Fee and payment plans


Duration


Course fee

The fee for the programme is as follows:

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- * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

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Accreditation

Discover further details about the OTHM MSc in Strategic Marketing 12 months Training

Why choose LSPM ?

  • ✓ Experience online study like never before with our purpose built smart learning tools which gives you advantage of studying anytime and anywhere.
  • ✓ Flexible fee payment plans: Pay fee in affordable monthly, quarterly or yearly instalments plans.
  • ✓ Fast track mode - get your qualification in just 6 months!
  • ✓ Dedicated Tutor Support via live chat and email.

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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

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