Unlock your potential with OTHM's MSc Strategic Marketing 18 months program. Designed for aspiring marketers and business professionals, this course equips you with the skills and knowledge to excel in the dynamic world of marketing.
Gain a deep understanding of strategic marketing principles, consumer behavior, and market research.
Enhance your analytical and critical thinking abilities to develop effective marketing strategies that drive business growth.
Join a diverse community of learners and industry experts to expand your network and career opportunities.
Take the next step towards a successful marketing career. Explore OTHM's MSc Strategic Marketing program today!
Benefits of studying OTHM MSc Strategic Marketing 18 months
The OTHM MSc Strategic Marketing program is highly significant in today's market due to the increasing demand for skilled marketing professionals who can navigate the complexities of the digital age. In the UK, statistics show that digital marketing spending is expected to reach £15.7 billion in 2021, highlighting the importance of having a strong strategic marketing plan in place.
According to a recent survey, 76% of UK businesses believe that digital marketing is crucial for their success, further emphasizing the need for professionals with advanced marketing skills. The OTHM MSc Strategic Marketing program, with its focus on strategic planning, market research, and digital marketing techniques, equips students with the knowledge and skills needed to excel in this competitive landscape.
With a duration of 18 months, this program allows students to delve deep into the latest marketing trends and strategies, ensuring they are well-prepared to meet the evolving needs of the industry. By completing this program, learners and professionals can enhance their career prospects and make a significant impact in the fast-paced world of marketing.
Career path
| Marketing Manager |
Responsible for developing and implementing strategic marketing plans to drive business growth and increase brand awareness. |
| Digital Marketing Specialist |
Utilize digital channels to create and execute online marketing campaigns, analyze data, and optimize strategies for maximum ROI. |
| Brand Manager |
Oversee the development and management of brand identity, positioning, and messaging to ensure consistency and relevance in the market. |
| Market Research Analyst |
Conduct market research, analyze trends, and consumer behavior to provide insights that inform marketing strategies and decision-making. |
| Product Marketing Manager |
Lead product launches, develop pricing strategies, and create marketing collateral to drive product adoption and sales. |
Learn keyfacts about OTHM MSc Strategic Marketing 18 months
The OTHM MSc Strategic Marketing program is designed to equip students with the knowledge and skills necessary to excel in the dynamic field of marketing. Over the course of 18 months, students will delve into various aspects of strategic marketing, including market research, consumer behavior, branding, and digital marketing.
Upon completion of the program, graduates will have a deep understanding of strategic marketing principles and be able to apply them effectively in real-world business scenarios. They will also develop critical thinking and analytical skills that are essential for making informed marketing decisions.
The 18-month duration of the program allows students to gain a comprehensive understanding of strategic marketing concepts and strategies, ensuring they are well-prepared to meet the demands of the industry. The curriculum is designed to be rigorous and practical, providing students with hands-on experience and exposure to current marketing trends.
The OTHM MSc Strategic Marketing program is highly relevant to a wide range of industries, including retail, hospitality, technology, and healthcare. Graduates will be equipped to pursue various career opportunities in marketing, such as marketing manager, brand manager, market research analyst, or digital marketing specialist. The program's industry relevance ensures that graduates are well-positioned to succeed in the competitive field of marketing.
Who is OTHM MSc Strategic Marketing 18 months for?
| The ideal audience for the OTHM MSc Strategic Marketing 18 months program are individuals who are passionate about marketing and seeking to advance their career in this field. They should have a background in business or marketing and possess a strong desire to develop their strategic marketing skills. |
According to recent statistics, the demand for marketing professionals in the UK is on the rise, with job opportunities expected to grow by 10% over the next five years. This program is perfect for those looking to take advantage of this trend and position themselves as leaders in the industry.