OTHM MA in Tourism course

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OTHM MA in Tourism course

MA in Tourism is a postgraduate diploma designed for aspiring tourism professionals seeking to enhance their knowledge and skills in the industry.

With a focus on business management, marketing, and cultural awareness, this course equips learners with the tools to succeed in the competitive tourism sector.

Targeting individuals with a degree in hospitality, business, or a related field, the course covers topics such as destination management, tourism policy, and sustainable tourism practices.

Develop your expertise in areas like event management, marketing, and customer service, and gain a deeper understanding of the tourism industry's social and environmental impact.

Take the first step towards a rewarding career in tourism and explore the MA in Tourism course further to discover how you can make a meaningful contribution to the industry.

MA in Tourism is a prestigious postgraduate course that equips students with the knowledge and skills to excel in the dynamic tourism industry. This MA in Tourism course offers a unique blend of theoretical and practical learning, providing students with a comprehensive understanding of the tourism sector. With a focus on sustainable tourism practices, students will gain expertise in areas such as destination management, tourism marketing, and cultural heritage preservation. Upon completion, students can expect MA in Tourism graduates to enjoy a wide range of career opportunities in the tourism industry, including management positions and entrepreneurship.



Benefits of studying OTHM MA in Tourism course

Occupational Therapy and Health Management (OTHM) MA in Tourism is a highly sought-after qualification in today's market, particularly in the UK. The tourism industry is a significant contributor to the UK economy, with the sector generating over £139 billion in revenue in 2020 (Source: VisitBritain). The OTHM MA in Tourism course equips students with the necessary skills and knowledge to succeed in this industry. According to a survey by the Association of Leading Visitor Attractions (ALVA), the UK's tourism industry supports over 2.8 million jobs, with 1 in 5 jobs in the UK relying on tourism (Source: ALVA). The OTHM MA in Tourism course provides students with a comprehensive understanding of the tourism industry, including its history, development, and current trends.

Year Number of Jobs Supported
2020 2,800,000
2019 2,700,000
2018 2,600,000

Career path

UK Tourism Industry Statistics Job Market Trends:
  • Tourism Manager: 8/10, £45,000-£60,000, High demand for skills in management and marketing.
  • Hospitality Manager: 7/10, £40,000-£55,000, Strong demand for skills in customer service and operations.
  • Travel Writer: 5/10, £25,000-£35,000, Growing demand for skills in writing and content creation.
  • Tour Guide: 6/10, £20,000-£30,000, High demand for skills in communication and customer service.
  • Travel Agent: 4/10, £15,000-£25,000, Moderate demand for skills in sales and customer service.
  • Cruise Ship Manager: 9/10, £50,000-£70,000, High demand for skills in management and leadership.
  • Flight Attendant: 8/10, £25,000-£40,000, Strong demand for skills in customer service and safety.
  • Travel Photographer: 6/10, £30,000-£45,000, Growing demand for skills in photography and content creation.
  • Tourism Consultant: 7/10, £40,000-£60,000, Moderate demand for skills in consulting and analysis.
  • Accommodation Manager: 8/10, £35,000-£55,000, Strong demand for skills in management and customer service.
Salary Ranges:
  • £20,000-£30,000: Entry-level positions in tourism, such as tour guides and travel agents.
  • £30,000-£45,000: Mid-level positions in tourism, such as travel writers and hospitality managers.
  • £45,000-£60,000: Senior-level positions in tourism, such as tourism managers and cruise ship managers.
  • £60,000-£80,000: Executive-level positions in tourism, such as accommodation managers and tourism consultants.
Skills Demand:
  • Communication: Strong demand for skills in communication, customer service, and sales.
  • Leadership: High demand for skills in leadership, management, and team management.
  • Marketing: Growing demand for skills in marketing, branding, and social media.
  • Analysis: Moderate demand for skills in analysis, data interpretation, and problem-solving.

Learn keyfacts about OTHM MA in Tourism course

The OTHM MA in Tourism course is a postgraduate diploma program designed to equip students with the knowledge and skills required to succeed in the tourism industry.

Learning outcomes of the OTHM MA in Tourism course include understanding the principles of tourism management, developing marketing and sales strategies, and analyzing the impact of tourism on local communities.

The duration of the OTHM MA in Tourism course is typically 12 months, with students required to complete a series of modules and assignments to achieve their diploma.

The OTHM MA in Tourism course is highly relevant to the tourism industry, with many graduates going on to secure roles in hospitality management, tourism development, and travel industry management.

Industry relevance is also provided through the course's focus on real-world case studies and guest lectures from industry experts, ensuring that students gain practical knowledge and skills that are applicable in the workplace.

OTHM is a UK-based awarding body, recognized globally for its high-quality postgraduate qualifications, including the MA in Tourism.

Graduates of the OTHM MA in Tourism course can expect to develop a range of skills, including business planning, marketing, and financial management, making them highly employable in the tourism industry.

The course is also designed to be flexible, with online and part-time study options available to suit different learning styles and commitments.

Who is OTHM MA in Tourism course for?

Ideal Audience for OTHM MA in Tourism Course
Prospective students seeking a career in the tourism industry, particularly those in the UK, are the ideal audience for the OTHM Master's in Tourism course. With the UK's tourism industry valued at £139 billion in 2020, this course can help individuals break into the sector. The course is designed for those who have a passion for travel and hospitality, but lack the necessary qualifications to pursue a career in these fields. Students who have completed a degree in a related field, such as hospitality management or tourism studies, may also benefit from this course. Additionally, individuals who have gained relevant work experience in the tourism industry may find this course to be an excellent way to enhance their skills and knowledge.
Key Characteristics:
• Age: 25-45 years old • Education: Bachelor's degree in a related field or relevant work experience • Career goals: To pursue a career in the tourism industry, such as hotel management, event planning, or tourism marketing • Location: Primarily based in the UK, but also open to international students

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Course content


Destination Management: This unit covers the planning, organization, and implementation of tourism projects at the destination level, including destination marketing, destination development, and destination management. •
Tourism Marketing: This unit focuses on the promotion and sale of tourism products, including market research, target market identification, and marketing strategies, with a primary keyword of Tourism Marketing. •
Tourism Finance: This unit explores the financial aspects of the tourism industry, including budgeting, forecasting, and financial management, with secondary keywords of Tourism Economics and Financial Management. •
Human Resource Management in Tourism: This unit covers the recruitment, training, and development of tourism human resources, including staff management, human resources planning, and labor laws and regulations. •
Tourism Law and Ethics: This unit examines the legal framework governing the tourism industry, including laws related to tourism, consumer protection, and environmental protection, with secondary keywords of Tourism Law and Consumer Protection. •
Sustainable Tourism: This unit focuses on the principles and practices of sustainable tourism, including environmental sustainability, social responsibility, and economic viability, with secondary keywords of Eco-Tourism and Responsible Tourism. •
Tourism Information Technology: This unit explores the use of information technology in the tourism industry, including website development, e-commerce, and digital marketing, with secondary keywords of Digital Marketing and E-Tourism. •
Tourism Research Methods: This unit covers the research methods used in the tourism industry, including survey research, case study research, and statistical analysis, with secondary keywords of Tourism Research and Data Analysis. •
Tourism Planning and Development: This unit focuses on the planning and development of tourism projects, including destination planning, tourism policy, and tourism planning models, with secondary keywords of Destination Management and Tourism Policy. •
International Tourism Management: This unit explores the management of international tourism, including international marketing, international finance, and international human resource management, with secondary keywords of International Tourism and Global Tourism.

Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements


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Course fee

The fee for the programme is as follows:

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- * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

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Accreditation

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