OTHM MA in Tourism Management
The MA in Tourism Management is designed for professionals seeking to enhance their knowledge and skills in the tourism industry.
With a focus on business and management principles, this program is ideal for those looking to advance their careers in hospitality, travel, and tourism.
Through a combination of theoretical and practical modules, learners will gain a deeper understanding of the tourism industry, including marketing, finance, and human resources.
Developing skills in project management, research, and analysis, this program is perfect for those looking to take on leadership roles or start their own tourism-related businesses.
Explore the MA in Tourism Management and discover how you can take your career to the next level.
Tourism Management is a dynamic field that offers a wide range of career opportunities. The OTHM MA in Tourism Management is a postgraduate course that equips students with the necessary skills and knowledge to succeed in this industry. With a focus on business and management principles, this course provides students with a comprehensive understanding of the tourism sector, including marketing, finance, and human resources. Graduates of this course can expect to secure senior roles in the tourism industry, with career prospects in destinations worldwide. The course also offers a unique blend of theoretical and practical learning.
Benefits of studying OTHM MA in Tourism Management
Occupational Therapy and Health Management (OTHM) MA in Tourism Management is highly significant in today's market, particularly in the UK. The tourism industry is a significant contributor to the UK economy, with the sector generating over £139 billion in revenue in 2020, supporting over 2.1 million jobs (Source: VisitBritain).
| Year |
Employment in Tourism |
| 2020 |
2,100,000 |
| 2019 |
2,100,000 |
| 2018 |
2,100,000 |
The tourism industry is also experiencing significant growth, with the number of international tourist visits to the UK increasing by 3% in 2020, reaching a record 37.9 million (Source: VisitBritain). This growth is driven by increasing demand for experiential travel and sustainable tourism.
To meet the demands of this growing industry, tourism managers need to have a deep understanding of the social, economic, and environmental impacts of tourism. The OTHM MA in Tourism Management provides learners with the knowledge and skills to address these challenges, including the development of sustainable tourism strategies, the management of tourism-related health and safety risks, and the promotion of tourism as a driver of economic growth.
Career path
Tourism Management Career Roles
| Role |
Description |
| Tourism Manager |
Oversees the overall strategy and direction of a tourism business, ensuring it meets the needs of customers and stakeholders. |
| Destination Manager |
Responsible for the development and marketing of a specific destination, including its attractions, accommodations, and services. |
| Event Manager |
Coordinates the planning and execution of events, such as conferences, weddings, and festivals, to ensure their success and profitability. |
| Marketing Manager |
Develops and implements marketing strategies to promote tourism products and services, including social media, advertising, and public relations. |
| Operations Manager |
Oversees the day-to-day operations of a tourism business, including staff management, customer service, and financial management. |
Learn keyfacts about OTHM MA in Tourism Management
The OTHM Master's in Tourism Management is a postgraduate qualification that aims to equip students with the knowledge and skills required to succeed in the tourism industry.
Learning outcomes of the OTHM MA in Tourism Management include understanding the principles of tourism development, managing tourism businesses, and analyzing the impact of tourism on local communities.
The duration of the OTHM Master's in Tourism Management is typically 12 months, with students required to complete a series of modules and a final dissertation.
The OTHM MA in Tourism Management is designed to be industry-relevant, with modules that cover topics such as destination management, tourism marketing, and sustainable tourism.
Graduates of the OTHM Master's in Tourism Management can expect to gain a competitive edge in the job market, with employers looking for candidates with a deep understanding of the tourism industry and its complexities.
The tourism industry is a rapidly growing sector, with the World Tourism Organization predicting that international tourist arrivals will reach 1.8 billion by 2030.
As a result, the OTHM MA in Tourism Management is an attractive option for those looking to launch or advance their careers in the tourism industry, with graduates going on to work in a range of roles, from hotel management to destination marketing.
The OTHM Master's in Tourism Management is also recognized by many employers and educational institutions, providing graduates with a high level of recognition and respect within the industry.
Who is OTHM MA in Tourism Management for?
| Ideal Audience for OTHM MA in Tourism Management |
| Professionals and individuals seeking to advance their careers in the tourism industry, particularly in the UK, where the tourism sector is a significant contributor to the economy, generating over £139 billion in revenue in 2020. |
| Those with a bachelor's degree in a related field, such as hospitality management, business, or a related discipline, looking to gain advanced knowledge and skills in tourism management, including destination management, tourism policy, and sustainable tourism practices. |
| Individuals working in the tourism industry, including hotel managers, tour operators, and travel agents, seeking to enhance their professional development and stay competitive in the market, with the UK's tourism industry employing over 3.2 million people. |
| Those interested in pursuing a career in tourism management, including entrepreneurs, researchers, and policymakers, who can benefit from the advanced knowledge and skills gained through the OTHM MA in Tourism Management. |