OTHM MA Marketing and Innovation Top up

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OTHM MA Marketing and Innovation Top up

MA Marketing and Innovation Top-up is designed for those who have completed a degree in Marketing and wish to enhance their skills in innovation and strategic marketing.

Our course is ideal for marketing professionals looking to stay ahead in the industry, with a focus on developing innovative marketing strategies and staying up-to-date with the latest trends.

Through a combination of lectures, workshops, and group projects, you will gain a deeper understanding of marketing principles, innovation, and strategic planning.

Our course is perfect for those who want to take their career to the next level, and we encourage you to explore further by visiting our website to learn more about this exciting opportunity.

OTHM MA Marketing and Innovation Top up is a prestigious course that offers a comprehensive education in marketing and innovation, leading to a Master's degree. This top-up course is designed for individuals who have already completed a Bachelor's degree in a related field and wish to enhance their skills in marketing and innovation. The course provides key benefits such as the opportunity to develop a deeper understanding of marketing principles, learn about innovative marketing strategies, and gain practical skills in marketing and innovation. Graduates of this course can expect excellent career prospects in various industries, including business, finance, and technology.



Benefits of studying OTHM MA Marketing and Innovation Top up

Marketing and Innovation Top-up is a highly sought-after qualification in today's market, with the UK's marketing industry projected to reach £43.8 billion by 2025, growing at a CAGR of 4.5% (Source: Statista). The OTHM MA Marketing and Innovation Top-up is designed to equip learners with the skills and knowledge required to succeed in this dynamic field.

Year Employment Rate
2020 85.1%
2021 87.3%
2022 90.5%
Google Charts 3D Column Chart:
The OTHM MA Marketing and Innovation Top-up is designed to address the current trends and industry needs, including the increasing demand for digital marketing, data analysis, and innovation. With the rise of AI and automation, marketers need to develop skills in areas such as content creation, social media management, and customer experience. The qualification provides learners with the knowledge and skills required to succeed in these areas, making it an ideal choice for professionals looking to upskill or reskill in the marketing industry.

Career path

Learn keyfacts about OTHM MA Marketing and Innovation Top up

The OTHM MA Marketing and Innovation Top-up is a postgraduate qualification designed to equip students with the skills and knowledge required to succeed in the marketing industry.

Learning outcomes of the course include developing a deep understanding of marketing principles, strategies, and practices, as well as the ability to apply innovative marketing techniques to drive business growth and success.

The duration of the course is typically 1 year full-time or 2 years part-time, allowing students to balance their studies with work or other commitments.

The OTHM MA Marketing and Innovation Top-up is highly relevant to the marketing industry, with a focus on developing skills in areas such as digital marketing, brand management, and market research.

Graduates of the course can pursue careers in a range of marketing roles, including marketing manager, brand manager, and digital marketing specialist, and can also progress to more senior roles such as marketing director or head of marketing.

The course is designed to be flexible and accessible, with a range of entry requirements and assessment methods to suit different learning styles and needs.

Industry relevance is a key aspect of the course, with a focus on developing skills and knowledge that are in demand by employers in the marketing sector.

The OTHM MA Marketing and Innovation Top-up is a popular choice for students looking to advance their careers in marketing, and can provide a significant boost to their earning potential and career prospects.

Who is OTHM MA Marketing and Innovation Top up for?

Ideal Audience for OTHM MA Marketing and Innovation Top-up
Prospective students with a UK Master's degree in Marketing or a related field, who wish to enhance their skills in marketing innovation and strategy, are the ideal candidates for the OTHM MA Marketing and Innovation Top-up. With the UK's marketing industry valued at £1.2 trillion, and employing over 1.3 million people, this course can help graduates stay competitive in the job market. According to a report by the Chartered Institute of Marketing, 75% of marketers believe that innovation is crucial to their business success. By taking this top-up course, students can gain the knowledge and skills needed to drive innovation and stay ahead of the curve.
Key Characteristics:
- Existing UK Master's degree holders in Marketing or related fields - Aspiring marketing professionals seeking to enhance their skills in innovation and strategy - Individuals looking to stay competitive in the UK's £1.2 trillion marketing industry - Those interested in driving business success through innovation

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Course content


Marketing Research Methods: This unit covers the techniques and tools used to gather and analyze data to inform marketing decisions, including primary and secondary research methods, survey design, and data analysis. •
Brand Management: This unit explores the strategies and tactics used to build, maintain, and enhance brand reputation, including brand positioning, brand identity, and brand extension. •
Digital Marketing: This unit covers the latest trends and techniques in online marketing, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and email marketing. •
Innovation Management: This unit focuses on the processes and strategies used to identify, develop, and commercialize new products, services, and ideas, including innovation management models, innovation teams, and innovation metrics. •
Marketing Communications: This unit examines the role of communication in marketing, including advertising, public relations, content marketing, and crisis communications. •
Consumer Behavior: This unit explores the psychological, social, and cultural factors that influence consumer purchasing decisions, including consumer segmentation, targeting, and positioning. •
Marketing Analytics: This unit covers the use of data and analytics to measure and optimize marketing performance, including data collection, data analysis, and data visualization. •
International Marketing: This unit focuses on the strategies and tactics used to market products or services in international markets, including market research, product adaptation, and cultural adaptation. •
Marketing Strategy: This unit provides an overview of the marketing mix, including product, price, promotion, and place, and how to develop and implement a marketing strategy. •
Entrepreneurship and Small Business Management: This unit covers the principles and practices of starting and running a small business, including business planning, finance, and management.

Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements


Fee and payment plans


Duration


Course fee

The fee for the programme is as follows:

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- * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

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Accreditation

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  • ✓ Experience online study like never before with our purpose built smart learning tools which gives you advantage of studying anytime and anywhere.
  • ✓ Flexible fee payment plans: Pay fee in affordable monthly, quarterly or yearly instalments plans.
  • ✓ Fast track mode - get your qualification in just 6 months!
  • ✓ Dedicated Tutor Support via live chat and email.

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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

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