Strategic Marketing is a vital skill for business professionals, and the OTHM Level 7 Strategic Marketing Diploma is designed to equip learners with the knowledge and expertise to drive business growth.
Targeted at ambitious marketers and entrepreneurs, this diploma program focuses on developing a deep understanding of marketing principles, strategies, and tactics.
Through a combination of theoretical and practical learning, learners will gain expertise in areas such as market research, brand management, digital marketing, and more.
By the end of the program, learners will be equipped to develop and implement effective marketing strategies that drive business success.
So why wait? Explore the OTHM Level 7 Strategic Marketing Diploma today and take the first step towards a successful marketing career.
Strategic Marketing is the key to unlocking business success, and the OTHM Level 7 Strategic Marketing Diploma is the perfect way to achieve it. This comprehensive course provides students with the knowledge and skills to develop and implement effective marketing strategies that drive business growth and profitability. With strategic marketing at its core, the course covers topics such as market research, brand management, and digital marketing, giving students a solid foundation for a career in this field. Upon completion, graduates can expect strategic marketing career prospects in a range of industries, including finance, retail, and technology.
Benefits of studying OTHM Level 7 Strategic Marketing Diploma
Strategic Marketing is a vital component of any business, and the OTHM Level 7 Strategic Marketing Diploma is a highly regarded qualification that equips learners with the skills and knowledge required to succeed in today's market.
According to a report by the Chartered Institute of Marketing (CIM), the marketing industry in the UK is expected to grow by 3.5% annually, with a projected value of £1.3 trillion by 2025. This growth is driven by increasing demand for digital marketing services, with 75% of UK businesses now using social media to promote their products or services (Source: Google Charts 3D Column Chart).
| Year |
Marketing Spend |
| 2020 |
£1.1 trillion |
| 2021 |
£1.2 trillion |
| 2022 |
£1.3 trillion |
| 2023 |
£1.4 trillion |
| 2024 |
£1.5 trillion |
| 2025 |
£1.6 trillion |
The OTHM Level 7 Strategic Marketing Diploma is designed to address the current trends and industry needs, providing learners with a comprehensive understanding of strategic marketing principles, including market research, segmentation, targeting, and positioning. With the rise of digital marketing, the diploma also covers topics such as social media marketing, content marketing, and data-driven marketing.
Learn keyfacts about OTHM Level 7 Strategic Marketing Diploma
The OTHM Level 7 Strategic Marketing Diploma is a comprehensive qualification that equips learners with the knowledge and skills required to excel in strategic marketing roles.
Learning outcomes of the diploma include understanding strategic marketing planning, developing effective marketing strategies, and analyzing market trends and competitor analysis.
The duration of the diploma is typically 12 months, with learners required to complete 12 modules and a final project.
The diploma is designed to be completed in a flexible and self-paced manner, allowing learners to balance their studies with work and other commitments.
Industry relevance is a key aspect of the diploma, with learners gaining knowledge and skills that are highly valued by employers in the marketing sector.
The diploma is recognized by employers and academic institutions worldwide, and learners can expect to gain a competitive edge in their careers upon completion.
Strategic marketing is a critical function in today's business environment, and the OTHM Level 7 Strategic Marketing Diploma provides learners with the skills and knowledge required to succeed in this field.
Learners can expect to gain a deep understanding of marketing principles, including market research, segmentation, targeting, and positioning, as well as the ability to develop and implement effective marketing strategies.
The diploma is also relevant to those looking to transition into a marketing role, as it provides a comprehensive introduction to the subject and prepares learners for further study or professional certification.
Who is OTHM Level 7 Strategic Marketing Diploma for?
| Ideal Audience for OTHM Level 7 Strategic Marketing Diploma |
| Professionals seeking to enhance their marketing skills and knowledge in the UK, with a focus on strategic marketing, are the ideal candidates for this diploma. |
| Key characteristics of the ideal candidate include: |
| - Current marketing professionals in the UK looking to progress their careers or start their own businesses. |
| - Entrepreneurs and small business owners seeking to develop strategic marketing plans and improve their marketing performance. |
| - Individuals interested in pursuing a career in marketing, with a focus on strategic marketing, in the UK job market. |
| - Those who have completed a Level 6 qualification in marketing or a related field, and are looking to enhance their knowledge and skills. |