OTHM Level 5 Marketing Management course

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OTHM Level 5 Marketing Management course

Marketing Management


Develop the skills to drive business growth with our OTHM Level 5 Marketing Management course, designed for aspiring marketing professionals.


This course is ideal for those looking to advance their careers in marketing, with a focus on strategic planning, market research, and campaign execution.


Some key topics covered include:
  • Marketing strategy and planning
  • Market research and analysis
  • Brand management and positioning
  • Digital marketing and social media

By the end of this course, you'll gain a comprehensive understanding of marketing management principles and be equipped to:

Develop and implement effective marketing strategies


Analyze market trends and customer behavior


Create and manage marketing campaigns


Take the next step in your marketing career and explore our OTHM Level 5 Marketing Management course today!

Marketing Management is the backbone of any successful business, and the OTHM Level 5 Marketing Management course is designed to equip you with the skills and knowledge to excel in this field. This comprehensive course covers the key aspects of marketing management, including market research, brand management, and digital marketing. By completing this course, you can expect to gain a deep understanding of the marketing mix, develop effective marketing strategies, and enhance your career prospects in the field. With OTHM certification, you can enhance your career prospects and increase your earning potential.



Benefits of studying OTHM Level 5 Marketing Management course

Marketing Management is a vital component of any business strategy, and the OTHM Level 5 Marketing Management course is highly relevant in today's market. According to a survey by the Chartered Institute of Marketing (CIM), the UK marketing industry is expected to grow by 3.5% annually, with a projected value of £1.3 trillion by 2025.

Year Employment
2020 1,434,000
2021 1,456,000
2022 1,483,000
2023 1,514,000
2024 1,548,000
2025 1,583,000
The OTHM Level 5 Marketing Management course equips learners with the skills and knowledge required to succeed in this rapidly evolving industry. With a focus on digital marketing, data analysis, and strategic planning, this course is designed to meet the needs of professionals and entrepreneurs alike.

Career path

Learn keyfacts about OTHM Level 5 Marketing Management course

The OTHM Level 5 Marketing Management course is a comprehensive qualification that equips learners with the knowledge and skills required to succeed in a marketing management role.

Upon completion of the course, learners can expect to achieve the following learning outcomes:

• Develop a deep understanding of marketing principles, including market research, segmentation, targeting, and positioning.

• Acquire skills in marketing strategy, planning, and implementation, including brand management and digital marketing.

• Learn how to analyze and interpret marketing data, and use this information to inform marketing decisions.

• Develop skills in project management, including setting goals, allocating resources, and monitoring progress.

The duration of the OTHM Level 5 Marketing Management course is typically 12-16 weeks, with learners completing a series of assignments and exams to demonstrate their knowledge and understanding.

The course is designed to be flexible, with learners able to study at their own pace and on their own schedule.

The OTHM Level 5 Marketing Management course is highly relevant to the marketing industry, with many employers requiring or preferring candidates to hold this qualification.

Industry professionals can benefit from the course by gaining a deeper understanding of marketing principles and practices, and by developing the skills and knowledge required to succeed in a marketing management role.

Graduates of the course can expect to progress to senior marketing roles, or pursue careers in related fields such as business, management, or entrepreneurship.

Who is OTHM Level 5 Marketing Management course for?

Ideal Audience for OTHM Level 5 Marketing Management Course
Professionals seeking to enhance their marketing skills and knowledge in the UK, with a focus on those working in the following industries:
- Business Development Managers - Marketing Managers - Brand Managers - Digital Marketing Specialists - Market Research Analysts - Sales and Marketing Teams
Those looking to progress their careers in marketing, with a focus on the UK job market, where the demand for skilled marketing professionals is high, with the UK's marketing industry valued at £73.9 billion (2020) and expected to grow by 4.5% annually (2020-2025).
Individuals seeking to gain a comprehensive understanding of marketing management, including marketing strategy, market research, brand management, and digital marketing, to stay competitive in the UK job market and achieve their career goals.

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Course content


Market Research and Analysis: This unit covers the importance of market research, data collection, and analysis in marketing management. It includes understanding market trends, customer needs, and competitor analysis. •
Brand Management: This unit focuses on the development, maintenance, and protection of a brand's image and reputation. It includes brand positioning, brand identity, and brand management strategies. •
Marketing Mix (4Ps) and Segmentation, Targeting, and Positioning (STP): This unit explores the marketing mix (product, price, promotion, and place) and its application in different marketing strategies. It also covers segmentation, targeting, and positioning techniques. •
Digital Marketing: This unit covers the latest trends and techniques in digital marketing, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and email marketing. •
Marketing Communications: This unit focuses on the development and implementation of marketing communications strategies, including advertising, public relations, and content marketing. •
Marketing Metrics and Performance Measurement: This unit covers the importance of measuring marketing performance and the use of metrics such as ROI, conversion rates, and customer lifetime value. •
International Marketing: This unit explores the challenges and opportunities of marketing in a global context, including cultural differences, market entry strategies, and international marketing management. •
Marketing Strategy and Planning: This unit covers the development of marketing strategies and plans, including market analysis, target market selection, and marketing budgeting. •
Consumer Behavior and Psychology: This unit explores the factors that influence consumer behavior and purchasing decisions, including consumer motivation, attitudes, and perceptions. •
Marketing Law and Ethics: This unit covers the legal and ethical aspects of marketing, including consumer protection, data protection, and marketing regulations.

Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements


Fee and payment plans


Duration


Course fee

The fee for the programme is as follows:

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- * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

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Accreditation

Discover further details about the OTHM Level 5 Marketing Management course

Why choose LSPM ?

  • ✓ Experience online study like never before with our purpose built smart learning tools which gives you advantage of studying anytime and anywhere.
  • ✓ Flexible fee payment plans: Pay fee in affordable monthly, quarterly or yearly instalments plans.
  • ✓ Fast track mode - get your qualification in just 6 months!
  • ✓ Dedicated Tutor Support via live chat and email.

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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

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