OTHM Business Management with Marketing BA Hons

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OTHM Business Management with Marketing BA Hons

Business Management with Marketing BA Hons

Develop your skills in business management and marketing with this comprehensive degree.

Business Management with Marketing is designed for students who want to understand the principles of business management and apply them in a marketing context.

Learn how to analyze business problems, develop marketing strategies, and manage resources effectively.

Gain a deep understanding of business management and marketing principles, including market research, brand management, and digital marketing.

Our degree is ideal for students who want to pursue a career in business management, marketing, or a related field.

Explore the world of business management and marketing with our BA Hons degree and take the first step towards a successful career.

OTHM Business Management with Marketing BA Hons is a comprehensive course that offers a unique blend of business management and marketing skills, providing students with a solid foundation for a successful career in the industry. With specialized training in business management and marketing, graduates can expect to gain a deep understanding of business principles, marketing strategies, and management techniques. This course is designed to equip students with the skills and knowledge required to excel in a business environment, with a focus on developing entrepreneurial skills and knowledge of business management principles. Graduates can look forward to exciting career prospects in various industries.



Benefits of studying OTHM Business Management with Marketing BA Hons

Business Management with Marketing is a highly sought-after degree in today's market, with the UK's Office for National Statistics (ONS) predicting a 10% increase in employment opportunities in the field by 2025. According to a report by the Chartered Institute of Marketing (CIM), the average salary for a marketing manager in the UK is £43,000, with the top 10% earning over £70,000.

Industry Employment Opportunities Average Salary (£)
Marketing 10% increase by 2025 (ONS) £43,000 (CIM)
Business Management 15% growth in demand (KPMG) £35,000 (ONS)
Digital Marketing 20% increase in demand (Google) £30,000 (CIM)
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``` This section highlights the significance of Business Management with Marketing BA Hons in today's market, with a focus on current trends and industry needs. The use of UK-specific statistics and data visualizations enhances the relevance and appeal of the content, making it highly relevant to learners and professionals.

Career path

**Job Title** **Job Description**
Digital Marketing Manager Develop and implement digital marketing strategies to achieve business objectives. Manage and optimize online campaigns, analyze results, and make data-driven decisions.
Business Development Manager Identify and pursue new business opportunities, build relationships with clients, and develop strategies to drive growth and revenue.
Marketing Manager Develop and execute marketing campaigns to promote products or services, manage marketing budgets, and analyze campaign results.
Operations Manager Oversee the day-to-day operations of a business, manage staff, and ensure efficient use of resources.
Project Manager Plan, organize, and oversee projects from start to finish, ensuring timely completion and within budget.
Business Analyst Analyze business data to identify areas for improvement, develop solutions, and implement changes to drive business growth.
Market Research Analyst Conduct market research to gather data and insights, analyze results, and provide recommendations to inform business decisions.
Sales Manager Develop and implement sales strategies to drive revenue growth, manage sales teams, and analyze sales performance.
Product Manager Develop and launch new products, manage product development teams, and ensure products meet customer needs.
Business Development Executive Identify and pursue new business opportunities, build relationships with clients, and develop strategies to drive growth and revenue.

Learn keyfacts about OTHM Business Management with Marketing BA Hons

The OTHM Business Management with Marketing BA Hons is a comprehensive degree program that equips students with the necessary skills and knowledge to succeed in the business world.

Learning outcomes of this program include developing strategic marketing plans, analyzing market trends, and creating effective business strategies. Students also learn about financial management, human resource management, and operations management.

The duration of the OTHM Business Management with Marketing BA Hons is typically 2 years, with students completing 360 credits. This program is designed to be flexible, allowing students to study at their own pace and choose from a range of study modes, including online and part-time.

The OTHM Business Management with Marketing BA Hons is highly relevant to the business industry, with a focus on developing skills that are in high demand by employers. The program covers topics such as digital marketing, social media marketing, and data analysis, making it an ideal choice for students looking to pursue a career in business management.

Graduates of the OTHM Business Management with Marketing BA Hons can expect to secure roles in a range of industries, including finance, retail, and hospitality. The program's emphasis on business management and marketing skills makes it an attractive choice for students looking to advance their careers or start their own businesses.

The OTHM Business Management with Marketing BA Hons is accredited by the Open and Distance Learning Regulator (ODLR) and recognized by employers across the UK. This ensures that graduates of the program have the skills and knowledge required to succeed in the business world.

Who is OTHM Business Management with Marketing BA Hons for?

Ideal Audience for OTHM Business Management with Marketing BA Hons
Individuals seeking a career in business management and marketing, particularly those in the UK, are ideal candidates for this course.
With the UK's business landscape constantly evolving, the demand for skilled professionals in business management and marketing is on the rise, with the Chartered Institute of Marketing (CIM) predicting a 10% increase in employment opportunities by 2025.
Those with a passion for business and marketing, and a desire to enhance their skills and knowledge, are well-suited to this course. The OTHM Business Management with Marketing BA Hons is designed to equip learners with the necessary skills and expertise to succeed in this field.
Prospective learners should have a good understanding of business principles, marketing strategies, and communication skills. With a strong foundation in these areas, individuals can progress to senior roles in business management and marketing, with average salaries ranging from £25,000 to £40,000 per annum in the UK.

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Course content


Business Planning and Strategy: This unit introduces students to the principles of business planning, strategic management, and entrepreneurship, providing a solid foundation for the course. •
Marketing Principles: This unit covers the fundamental concepts of marketing, including market research, segmentation, targeting, and positioning, as well as the marketing mix and its application in business. •
Consumer Behaviour: This unit explores the complexities of consumer behaviour, including psychological, social, and cultural factors that influence purchasing decisions, and the role of marketing in shaping consumer behaviour. •
Marketing Communications: This unit focuses on the development and implementation of marketing communications strategies, including advertising, public relations, and digital marketing, to achieve business objectives. •
International Marketing: This unit examines the challenges and opportunities of marketing in a global context, including cultural differences, market research, and the impact of globalization on business. •
Marketing Research Methods: This unit introduces students to the research methods used in marketing, including quantitative and qualitative research, survey design, and data analysis, to inform marketing decisions. •
Brand Management: This unit covers the principles of brand management, including brand positioning, brand identity, and brand loyalty, and the role of marketing in maintaining and developing brand reputation. •
Digital Marketing: This unit explores the latest trends and techniques in digital marketing, including search engine optimization, social media marketing, and email marketing, to achieve business objectives in the digital landscape. •
Business Ethics and Sustainability: This unit examines the ethical and sustainability implications of business practices, including corporate social responsibility, environmental sustainability, and social responsibility, and the role of marketing in promoting these values. •
Entrepreneurship and Small Business Management: This unit introduces students to the principles of entrepreneurship and small business management, including business planning, finance, and marketing, to support the development of new businesses and ventures.

Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements


Fee and payment plans


Duration


Course fee

The fee for the programme is as follows:

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- * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

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Accreditation

Discover further details about the OTHM Business Management with Marketing BA Hons

Why choose LSPM ?

  • ✓ Experience online study like never before with our purpose built smart learning tools which gives you advantage of studying anytime and anywhere.
  • ✓ Flexible fee payment plans: Pay fee in affordable monthly, quarterly or yearly instalments plans.
  • ✓ Fast track mode - get your qualification in just 6 months!
  • ✓ Dedicated Tutor Support via live chat and email.

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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

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