OTHM BA Hons in Marketing course

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OTHM BA Hons in Marketing course

The OTHM BA Hons in Marketing course is designed for individuals seeking to develop a deep understanding of marketing principles and strategies. Students will explore key concepts such as consumer behavior, market research, branding, and digital marketing. This program is ideal for aspiring marketing professionals looking to enhance their skills and knowledge in a dynamic and competitive industry. Gain practical experience through real-world projects and internships, and graduate with the expertise needed to succeed in various marketing roles. Take the first step towards a rewarding career in marketing by enrolling in this comprehensive program today!

Embark on a dynamic journey in the world of marketing with our OTHM BA Hons in Marketing course. Gain a comprehensive understanding of consumer behavior, market trends, and strategic branding techniques. Our program equips you with the skills to create impactful marketing campaigns, analyze market data, and develop innovative strategies. With a focus on practical learning, you will have the opportunity to work on real-world projects and internships. Upon graduation, you will be prepared for a range of exciting career prospects in advertising, public relations, digital marketing, and more. Elevate your marketing career with this industry-relevant and globally recognized qualification.

Benefits of studying OTHM BA Hons in Marketing course

The OTHM BA Hons in Marketing course holds significant importance in today's market due to the increasing demand for skilled marketing professionals in the UK. According to recent statistics, the UK marketing industry is estimated to be worth over £20 billion, with a projected growth rate of 3.1% annually. This highlights the need for qualified individuals who possess the knowledge and skills to navigate the ever-evolving landscape of marketing. The OTHM BA Hons in Marketing course equips students with a comprehensive understanding of marketing principles, consumer behavior, digital marketing strategies, and market research techniques. This knowledge is essential for individuals looking to excel in roles such as marketing managers, brand managers, market research analysts, and digital marketing specialists. By completing this course, students gain a competitive edge in the job market and are better prepared to meet the demands of today's marketing industry. The practical skills and theoretical knowledge acquired through this program are highly sought after by employers, making graduates of the OTHM BA Hons in Marketing course valuable assets in the workforce.

Career path

Marketing Manager Responsible for developing and implementing marketing strategies to promote products or services. Primary keywords: Marketing, Manager. Secondary keywords: Strategy, Promotion.
Digital Marketing Specialist Specializes in online marketing techniques such as SEO, SEM, and social media to drive brand awareness and lead generation. Primary keywords: Digital Marketing, Specialist. Secondary keywords: SEO, Social Media.
Brand Manager Oversees the development and execution of brand strategies to ensure brand consistency and growth. Primary keywords: Brand, Manager. Secondary keywords: Strategy, Growth.
Market Research Analyst Conducts research to analyze market trends, consumer behavior, and competitive landscape to provide insights for marketing strategies. Primary keywords: Market Research, Analyst. Secondary keywords: Trends, Consumer Behavior.
Advertising Account Executive Manages client relationships and coordinates advertising campaigns to meet client objectives and drive sales. Primary keywords: Advertising, Account Executive. Secondary keywords: Client Relationships, Campaigns.

Learn keyfacts about OTHM BA Hons in Marketing course

The OTHM BA Hons in Marketing course is designed to equip students with the knowledge and skills necessary to excel in the dynamic field of marketing. Through a comprehensive curriculum, students will develop a deep understanding of marketing principles, consumer behavior, market research, and strategic marketing planning.
This program typically spans over three years, allowing students to delve into various aspects of marketing and gain practical experience through industry placements and projects. The course is structured to enhance students' critical thinking, analytical, and communication skills, preparing them for a successful career in marketing.
Upon completion of the OTHM BA Hons in Marketing course, graduates will be well-equipped to pursue roles in advertising, brand management, digital marketing, market research, and public relations. The industry relevance of this program is underscored by its focus on current marketing trends, emerging technologies, and global market dynamics.
Overall, the OTHM BA Hons in Marketing course offers a comprehensive and practical approach to marketing education, ensuring that graduates are well-prepared to navigate the competitive landscape of the marketing industry and make a meaningful impact in their chosen career paths.

Who is OTHM BA Hons in Marketing course for?

The ideal audience for the OTHM BA Hons in Marketing course are individuals who are passionate about marketing and eager to enhance their skills in this dynamic field. This course is perfect for students who are looking to pursue a career in marketing, advertising, or public relations.
With a focus on practical skills and real-world applications, this course is designed for those who want to stay ahead of the curve in the ever-evolving marketing landscape. Whether you are a recent graduate or a working professional looking to upskill, this course will provide you with the knowledge and expertise needed to succeed in the competitive marketing industry.
In the UK, the demand for marketing professionals is on the rise, with an estimated 191,000 people currently employed in marketing-related roles. By enrolling in this course, you will be joining a growing industry with ample opportunities for career advancement and personal growth.

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Course content

• Marketing Principles
• Consumer Behavior
• Marketing Communications
• Digital Marketing
• Brand Management
• Market Research
• Strategic Marketing
• International Marketing
• Marketing Ethics and Sustainability
• Marketing Analytics

Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements


Fee and payment plans


Duration


Course fee

The fee for the programme is as follows:

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- * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

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Accreditation

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  • ✓ Experience online study like never before with our purpose built smart learning tools which gives you advantage of studying anytime and anywhere.
  • ✓ Flexible fee payment plans: Pay fee in affordable monthly, quarterly or yearly instalments plans.
  • ✓ Fast track mode - get your qualification in just 6 months!
  • ✓ Dedicated Tutor Support via live chat and email.

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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

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