OTHM BA Hons in Marketing Online

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OTHM BA Hons in Marketing Online

BA Hons in Marketing is an online degree program designed for ambitious professionals seeking to elevate their marketing skills.

Develop a comprehensive understanding of marketing principles, strategies, and best practices with our flexible online course.

Learn from industry experts and gain hands-on experience in digital marketing, brand management, and market research.

Our program is ideal for those looking to transition into a marketing role or advance their careers in this field.

With some of the world's top universities partnering with us, you can trust that you're receiving a high-quality education.

Take the first step towards a successful marketing career and explore our BA Hons in Marketing online program today!

BA Hons in Marketing is a comprehensive online degree that equips students with the skills to succeed in the dynamic world of marketing. This BA Hons in Marketing course offers a range of benefits, including flexible online learning, expert tuition, and access to industry-standard software. Students can expect to gain a deep understanding of marketing principles, including market research, brand management, and digital marketing. With BA Hons in Marketing, graduates can pursue a wide range of career opportunities, from marketing management to digital marketing specialist. The course is designed to provide students with a solid foundation in marketing, preparing them for success in the job market.

Benefits of studying OTHM BA Hons in Marketing Online

Online Marketing is a rapidly evolving field, with the UK's digital economy expected to reach £1.1 trillion by 2025, according to a report by the Centre for Economics and Business Research. The Online Marketing BA (Hons) degree at OTHM is designed to equip students with the skills and knowledge required to succeed in this field.

Year Employment Rate
2020 71.4%
2021 74.1%
2022 76.5%
Google Charts 3D Column Chart:
The Online Marketing BA (Hons) degree at OTHM covers a range of topics, including digital marketing, social media marketing, email marketing, and data analysis. Students learn how to create effective online marketing campaigns, measure their success, and stay up-to-date with the latest industry trends and technologies. With the UK's digital economy expected to continue growing, graduates of this degree will be in high demand.

Career path

**Career Role** **Job Market Trend** **Salary Range** **Skill Demand**
Digital Marketing Manager 8 £60,000 9
Marketing Analyst 7 £45,000 8
Social Media Specialist 9 £35,000 7
Content Marketing Specialist 8 £40,000 8
SEO Specialist 9 £50,000 9
Email Marketing Specialist 8 £40,000 8
Data Analyst 7 £50,000 8
Market Research Analyst 8 £55,000 9
Brand Manager 9 £70,000 9
Product Manager 8 £80,000 9

Learn keyfacts about OTHM BA Hons in Marketing Online

The OTHM BA Hons in Marketing Online is a prestigious degree program that offers students a comprehensive education in the field of marketing. The program is designed to equip students with the necessary skills and knowledge to succeed in the competitive marketing industry.

Learning Outcomes: The OTHM BA Hons in Marketing Online program has several learning outcomes that are designed to prepare students for a successful career in marketing. These include developing a deep understanding of marketing principles, learning how to analyze market trends, and gaining expertise in digital marketing tools and techniques.

Duration: The duration of the OTHM BA Hons in Marketing Online program is typically 2 years, with students completing 6 modules per year. The program is designed to be flexible, allowing students to balance their studies with work and other commitments.

Industry Relevance: The OTHM BA Hons in Marketing Online program is highly relevant to the marketing industry, with a focus on the latest trends and technologies. The program covers topics such as social media marketing, content marketing, and data-driven marketing, making it an ideal choice for students looking to launch a career in marketing.

Accreditation: The OTHM BA Hons in Marketing Online program is accredited by the Open and Distance Learning Regulator (ODLR), ensuring that students receive a high-quality education that is recognized by employers and academic institutions.

Career Opportunities: Graduates of the OTHM BA Hons in Marketing Online program can pursue a wide range of career opportunities in marketing, including roles such as marketing manager, brand manager, and digital marketing specialist.

Online Learning: The OTHM BA Hons in Marketing Online program is delivered entirely online, making it an ideal choice for students who prefer to learn at their own pace and on their own schedule.

Who is OTHM BA Hons in Marketing Online for?

Ideal Audience for OTHM BA Hons in Marketing Online

Individuals seeking a career in marketing, particularly those in the UK, are the ideal audience for OTHM BA Hons in Marketing Online. With the UK's marketing industry valued at £1.2 trillion, and employing over 1.3 million people, this course can help you kickstart a successful career in this field.

Those with a passion for marketing, but lacking the necessary qualifications, can benefit from this online degree. It's also an excellent option for those who want to upskill or reskill in marketing, with the UK's skills shortage in marketing expected to continue growing.

Professionals looking to advance their careers or entrepreneurs seeking to launch their own marketing businesses can also benefit from this course. With the rise of digital marketing, having a solid understanding of marketing principles and strategies is essential for success in this field.

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Course content


Digital Marketing Strategy •
Develops the skills to create and implement a comprehensive digital marketing strategy, including market research, target audience analysis, and campaign planning. •
Marketing Research Methods •
Introduces the principles and techniques of marketing research, including data collection, analysis, and interpretation, to inform marketing decisions. •
Brand Management •
Explores the concepts and practices of brand management, including brand positioning, brand identity, and brand reputation, to create and maintain a strong brand image. •
Consumer Behaviour •
Examines the psychological, social, and cultural factors that influence consumer purchasing decisions, including segmentation, targeting, and positioning. •
Marketing Communications •
Teaches the principles and practices of marketing communications, including advertising, public relations, and social media marketing, to promote products and services. •
Digital Marketing Analytics •
Introduces the concepts and techniques of digital marketing analytics, including web analytics, social media analytics, and email marketing metrics, to measure and optimize marketing performance. •
Marketing Strategy and Planning •
Develops the skills to create and implement a comprehensive marketing strategy, including market analysis, target market identification, and campaign planning. •
International Marketing •
Explores the principles and practices of international marketing, including market research, product adaptation, and cultural considerations, to succeed in global markets. •
Marketing Law and Ethics •
Introduces the legal and ethical considerations of marketing, including consumer protection, data protection, and advertising regulations, to ensure compliance and responsible marketing practices. •
Marketing Management •
Teaches the principles and practices of marketing management, including market analysis, segmentation, targeting, and positioning, to create and deliver value to customers.

Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements


Fee and payment plans


Duration


Course fee

The fee for the programme is as follows:

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- * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

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Accreditation

Discover further details about the OTHM BA Hons in Marketing Online

Why choose LSPM ?

  • ✓ Experience online study like never before with our purpose built smart learning tools which gives you advantage of studying anytime and anywhere.
  • ✓ Flexible fee payment plans: Pay fee in affordable monthly, quarterly or yearly instalments plans.
  • ✓ Fast track mode - get your qualification in just 6 months!
  • ✓ Dedicated Tutor Support via live chat and email.

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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

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