Explore the dynamic world of business tourism with OTHM's BA (Hons) program. Designed for aspiring professionals in the tourism industry, this course offers a comprehensive understanding of key concepts such as event management, destination marketing, and sustainable tourism.
Gain practical skills and knowledge to excel in this fast-paced sector, while also developing critical thinking and problem-solving abilities.
Whether you're a recent graduate or looking to advance your career, this program will equip you with the tools needed to succeed in the competitive business tourism market.
Take the first step towards a rewarding career in business tourism today!
Benefits of studying OTHM BA (Hons) Business Tourism
The OTHM BA (Hons) Business Tourism program holds significant importance in today's market, especially in the UK where tourism is a major industry contributing to the economy. According to the Office for National Statistics, in 2019, the tourism industry in the UK generated £146.9 billion in gross value added (GVA) and supported over 3.1 million jobs. With such a substantial impact, there is a growing demand for skilled professionals who understand the complexities of the business tourism sector.
The OTHM BA (Hons) Business Tourism program equips learners with the necessary knowledge and skills to thrive in this competitive industry. From understanding consumer behavior and market trends to developing sustainable tourism strategies, graduates of this program are well-prepared to meet the evolving needs of the market.
In today's fast-paced and globalized world, businesses in the tourism sector are constantly seeking innovative solutions to attract and retain customers. The OTHM BA (Hons) Business Tourism program addresses these industry needs by providing students with a comprehensive understanding of the business side of tourism, making them valuable assets in the job market. By enrolling in this program, learners can stay ahead of the curve and make a meaningful impact in the dynamic world of business tourism.
| Year |
GVA Generated |
Jobs Supported |
| 2019 |
£146.9 billion |
3.1 million |
Career path
| Career Opportunity |
Description |
| Tourism Marketing Manager |
Plan and execute marketing strategies to promote tourism destinations, attractions, and services. Analyze market trends and consumer behavior to drive business growth. |
| Hospitality Operations Supervisor |
Oversee daily operations of hotels, resorts, or other hospitality establishments. Ensure guest satisfaction, manage staff, and maintain high service standards. |
| Event Coordinator |
Plan and organize events such as conferences, trade shows, and festivals. Coordinate logistics, manage budgets, and ensure successful execution of events. |
| Travel Consultant |
Assist clients in planning and booking travel arrangements, including flights, accommodations, and activities. Provide personalized recommendations and excellent customer service. |
| Destination Development Manager |
Collaborate with local governments, businesses, and community stakeholders to develop tourism infrastructure and attractions. Drive sustainable growth in tourism destinations. |
Learn keyfacts about OTHM BA (Hons) Business Tourism
The OTHM BA (Hons) Business Tourism program is designed to equip students with the knowledge and skills required to excel in the dynamic field of business tourism. The course focuses on key areas such as tourism management, marketing, and sustainable tourism practices.
Students will develop a deep understanding of the global tourism industry and its impact on economies, societies, and the environment. They will also learn how to analyze market trends, develop strategic plans, and enhance customer experiences in the tourism sector.
The duration of the OTHM BA (Hons) Business Tourism program is typically three years, with the option to extend for an additional year for students who wish to undertake a placement or internship. This hands-on experience allows students to apply their theoretical knowledge in real-world settings and build valuable industry connections.
Upon completion of the program, graduates will be well-equipped to pursue various career opportunities in the tourism and hospitality industry, including roles such as tourism manager, event coordinator, destination marketing specialist, and sustainable tourism consultant. The OTHM BA (Hons) Business Tourism qualification is highly regarded by employers and provides a solid foundation for a successful career in this competitive field.
Who is OTHM BA (Hons) Business Tourism for?
Ideal Audience for OTHM BA (Hons) Business Tourism
| Criteria | Description |
|-------------------|-----------------------------------------------------------------------------|
| Education Level | High school graduates looking to pursue a bachelor's degree in tourism. |
| Career Goals | Aspiring professionals seeking to excel in the business tourism industry. |
| Location | UK residents interested in studying a program with a global perspective. |
| Industry Interest | Individuals passionate about travel, hospitality, and event management. |
| Growth Potential | Those aiming for leadership roles in the rapidly expanding tourism sector. |
The OTHM BA (Hons) Business Tourism program is designed for high school graduates in the UK who are eager to kickstart their career in the dynamic world of business tourism. With a focus on practical skills and industry knowledge, this course is perfect for individuals with a passion for travel, hospitality, and event management. Whether you aspire to become a tourism entrepreneur or lead a team in a top travel agency, this program offers the tools and opportunities to help you achieve your goals in this thriving industry.