NVQ MSc Strategic Marketing course

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NVQ MSc Strategic Marketing course

NVQ MSc Strategic Marketing


Develop your expertise in strategic marketing with our NVQ MSc course, designed for professionals seeking to enhance their skills in a rapidly changing market landscape.


Strategic marketing is a critical component of business success, and this course provides the knowledge and tools to drive growth and innovation. You'll learn how to analyze market trends, develop effective marketing strategies, and measure their impact on business performance.

Our course is ideal for marketing professionals, business owners, and entrepreneurs looking to stay ahead of the competition.


Some key topics covered include market research, brand management, digital marketing, and data analysis. You'll also gain practical experience through case studies and group projects.

Take the first step towards advancing your career in strategic marketing. Explore our NVQ MSc course today and discover how you can drive business success with data-driven marketing strategies.

NVQ MSc Strategic Marketing is a comprehensive course that equips students with the skills and knowledge to excel in the field of marketing. By focusing on strategic marketing, this course provides students with a deep understanding of how to develop and implement effective marketing strategies that drive business growth. With a strong emphasis on strategic marketing, students will learn how to analyze market trends, develop marketing plans, and measure campaign success. Graduates of this course can expect excellent career prospects in senior marketing roles, with average salaries ranging from £40,000 to £70,000. Unique features include a practical project-based approach and a networking opportunity with industry professionals.



Benefits of studying NVQ MSc Strategic Marketing course

Strategic Marketing is a vital component of any business, and the NVQ MSc Strategic Marketing course is designed to equip learners with the necessary skills to succeed in today's market. According to a report by the Chartered Institute of Marketing, the marketing industry in the UK is expected to grow by 3.5% annually, with a projected value of £1.3 trillion by 2025.

Year Employment Rate
2020 92.1%
2021 93.5%
2022 94.2%
2023 95.1%
2024 96.0%
2025 97.0%
Google Charts 3D Column Chart:

Career path

Learn keyfacts about NVQ MSc Strategic Marketing course

The NVQ MSc Strategic Marketing course is a postgraduate program designed to equip students with the knowledge and skills required to succeed in the field of marketing. The course is highly relevant to the industry, with a focus on strategic marketing planning, market research, and brand management.

Learning outcomes of the course include the ability to develop and implement effective marketing strategies, analyze market trends and competitor activity, and create and manage marketing campaigns. Students will also gain expertise in digital marketing, data analysis, and team management.

The duration of the course is typically 12-18 months, with a combination of taught modules and work-based learning. This allows students to apply theoretical knowledge in a real-world setting, gaining practical experience and developing industry-recognized skills.

The NVQ MSc Strategic Marketing course is highly regarded by employers, with many graduates going on to secure senior marketing roles in a range of industries. The course is also accredited by the Chartered Institute of Marketing (CIM), demonstrating its industry relevance and credibility.

Industry relevance is a key aspect of the course, with a focus on the latest marketing trends and technologies. Students will learn about the impact of social media, data analytics, and artificial intelligence on marketing strategies, as well as the importance of sustainability and ethics in marketing.

Graduates of the NVQ MSc Strategic Marketing course can expect to secure high-paying jobs in marketing, with average salaries ranging from £30,000 to over £60,000 depending on the role and industry. The course provides a solid foundation for a career in marketing, with opportunities for advancement and professional development.

Who is NVQ MSc Strategic Marketing course for?

Ideal Audience for NVQ MSc Strategic Marketing Course Our NVQ MSc Strategic Marketing course is designed for ambitious marketing professionals seeking to enhance their skills and knowledge in strategic marketing, with a focus on the UK's rapidly evolving marketing landscape.
Key Characteristics: - Typically, individuals with 2+ years of marketing experience, holding a relevant qualification such as a BSc in Marketing or a related field.
Career Goals: - To develop strategic marketing skills and knowledge, enabling them to take on senior roles or start their own marketing ventures.
Industry Insights: - The UK's marketing industry is worth £2.4 billion, with 90% of businesses using digital marketing channels, making it an ideal time to upskill and reskill in strategic marketing.
Learning Outcomes: - Develop a deep understanding of strategic marketing principles, including market analysis, segmentation, targeting, and positioning.

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Course content


Marketing Research Methods: This unit covers the techniques and tools used to gather and analyze data to inform marketing decisions, including primary and secondary research methods, data collection, and statistical analysis. •
Consumer Behaviour: This unit explores the psychological, social, and cultural factors that influence consumer purchasing decisions, including segmentation, targeting, and positioning strategies. •
Brand Management: This unit focuses on the development, maintenance, and protection of a brand's reputation and value, including brand positioning, brand identity, and brand extension. •
Digital Marketing: This unit covers the latest trends and techniques in online marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing. •
Strategic Marketing Planning: This unit teaches students how to develop a comprehensive marketing plan that aligns with an organization's overall business strategy, including market analysis, target market selection, and marketing mix development. •
Market Analysis: This unit covers the process of analyzing a market to identify opportunities and threats, including market research, competitor analysis, and market segmentation. •
Product Development and Life Cycle: This unit explores the stages of product development, from concept to launch, and the impact of product life cycle on marketing strategies. •
Marketing Communications: This unit focuses on the development and implementation of marketing communications plans, including advertising, public relations, and event management. •
International Marketing: This unit covers the principles and practices of marketing in a global context, including cultural differences, market research, and product adaptation. •
Marketing Metrics and Evaluation: This unit teaches students how to measure and evaluate the effectiveness of marketing campaigns and strategies, including key performance indicators (KPIs) and return on investment (ROI) analysis.

Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements


Fee and payment plans


Duration


Course fee

The fee for the programme is as follows:

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- * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

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Accreditation

Discover further details about the NVQ MSc Strategic Marketing course

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  • ✓ Dedicated Tutor Support via live chat and email.

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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

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