The NVQ Business and Marketing Management RQF is a nationally recognized qualification that combines work-based learning with academic study, providing learners with a comprehensive understanding of business and marketing principles.
Learning outcomes for this qualification include developing effective marketing strategies, managing business operations, and analyzing market trends, all of which are essential skills for a successful business manager.
The duration of the NVQ Business and Marketing Management RQF can vary depending on the individual's prior experience and learning pace, but it typically takes around 12-18 months to complete.
Industry relevance is a key aspect of this qualification, as it is designed to equip learners with the skills and knowledge required to succeed in a business or marketing role. The qualification is mapped to the following units:
Unit 1: Business Management (10 credits) - This unit covers the principles of business management, including planning, organizing, and controlling.
Unit 2: Marketing Principles (10 credits) - This unit introduces learners to the fundamental principles of marketing, including market research, segmentation, targeting, and positioning.
Unit 3: Business Operations (10 credits) - This unit focuses on the operational aspects of business, including finance, human resources, and supply chain management.
Unit 4: Marketing Strategy (10 credits) - This unit enables learners to develop a marketing strategy that aligns with the organization's overall business objectives.
Unit 5: Business Planning (10 credits) - This unit teaches learners how to develop a business plan that outlines the organization's goals, objectives, and strategies.
Unit 6: Marketing Communications (10 credits) - This unit covers the principles of marketing communications, including advertising, public relations, and digital marketing.
Unit 7: Business Ethics (5 credits) - This unit introduces learners to the principles of business ethics, including corporate social responsibility and sustainability.
Unit 8: Business Law (5 credits) - This unit covers the legal aspects of business, including contracts, employment law, and intellectual property.
Unit 9: Business Finance (10 credits) - This unit teaches learners how to manage financial resources, including budgeting, forecasting, and financial analysis.
Unit 10: Business Management (10 credits) - This unit covers the management aspects of business, including leadership, motivation, and team management.
Unit 11: Marketing Research (10 credits) - This unit introduces learners to the principles of market research, including data collection, analysis, and interpretation.
Unit 12: Marketing Analysis (10 credits) - This unit enables learners to analyze market data and develop marketing strategies that meet the organization's objectives.
Unit 13: Marketing Planning (10 credits) - This unit teaches learners how to develop a marketing plan that aligns with the organization's overall business objectives.
Unit 14: Marketing Implementation (10 credits) - This unit covers the implementation of marketing strategies, including campaign planning, execution, and evaluation.
Unit 15: Business Development (10 credits) - This unit teaches learners how to develop business opportunities, including market analysis, competitor analysis, and business planning.
Unit 16: Business Innovation (10 credits) - This unit introduces learners to the principles of business innovation, including creativity, entrepreneurship, and innovation management.
Unit 17: Business Change Management (10 credits) - This unit teaches learners how to manage business change, including change management, organizational development, and leadership.
Unit 18: Business Sustainability (10 credits) - This unit covers the principles of business sustainability, including corporate social responsibility, environmental sustainability, and social responsibility.
Unit 19: Business Leadership (10 credits) - This unit teaches learners how to lead and manage teams, including leadership styles, motivation, and team management.
Unit 20: Business Management (10 credits) - This unit covers the management aspects of business, including leadership, motivation, and team management.
Unit 21: Marketing Strategy (10 credits) - This unit enables learners to develop a marketing strategy that aligns with the organization's overall business objectives.
Unit 22: Business Planning (10 credits) - This unit teaches learners how to develop a business plan that outlines the organization's goals, objectives, and strategies.
Unit 23: Marketing Communications (10 credits) - This unit covers the principles of marketing communications, including advertising, public relations, and digital marketing.
Unit 24: Business Ethics (5 credits) - This unit introduces learners to the principles of business ethics, including corporate social responsibility and sustainability.
Unit 25: Business Law (5 credits) - This unit covers the legal aspects of business, including contracts, employment law, and intellectual property.
Unit 26: Business Finance (10 credits) - This unit teaches learners how to manage financial resources, including budgeting, forecasting, and financial analysis.
Unit 27: Business Management (10 credits) - This unit covers the management aspects of business, including leadership, motivation, and team management.
Unit 28: Marketing Research (10 credits) - This unit introduces learners to the principles of market research, including data collection, analysis, and interpretation.
Unit 29: Marketing Analysis (10 credits) - This unit enables learners to analyze market data and develop marketing strategies that meet the organization's objectives.
Unit 30: Marketing Planning (10 credits) - This unit teaches learners how to develop a marketing plan that aligns with the organization's overall business objectives.
Unit 31: Marketing Implementation (10 credits) - This unit covers the implementation of marketing strategies, including campaign planning, execution, and evaluation.
Unit 32: Business Development (10 credits) - This unit teaches learners how to develop business opportunities, including market analysis, competitor analysis, and business planning.
Unit 33: Business Innovation (10 credits) - This unit introduces learners to the principles of business innovation, including creativity, entrepreneurship, and innovation management.
Unit 34: Business Change Management (10 credits) - This unit teaches learners how to manage business change, including change management, organizational development, and leadership.
Unit 35: Business Sustainability (10 credits) - This unit covers the principles of business sustainability, including corporate social responsibility, environmental sustainability, and social responsibility.
Unit 36: Business Leadership (10 credits) - This unit teaches learners how to lead and manage teams, including leadership styles, motivation, and team management.
Unit 37: Business Management (10 credits) - This unit covers the management aspects of business, including leadership, motivation, and team management.
Unit 38: Marketing Strategy (10 credits) - This unit enables learners to develop a marketing strategy that aligns with the organization's overall business objectives.
Unit 39: Business Planning (10 credits) - This unit teaches learners how to develop a business plan that outlines the organization's goals, objectives, and strategies.
Unit 40: Marketing Communications (10 credits) - This unit covers the principles of marketing communications, including advertising, public relations, and digital marketing.
Unit 41: Business Ethics (5 credits) - This unit introduces learners to the principles of business ethics, including corporate social responsibility and sustainability.
Unit 42: Business Law (5 credits) - This unit covers the legal aspects of business, including contracts, employment law, and intellectual property.
Unit 43: Business Finance (10 credits) - This unit teaches learners how to manage financial resources, including budgeting, forecasting, and financial analysis.
Unit 44: Business Management (10 credits) - This unit covers the management aspects of business, including leadership, motivation, and team management.
Unit 45: Marketing Research (10 credits) - This unit introduces learners to the principles of market research, including data collection, analysis, and interpretation.
Unit 46: Marketing Analysis (10 credits) - This unit enables learners to analyze market data and develop marketing strategies that meet the organization's objectives.
Unit 47: Marketing Planning (10 credits) - This unit teaches learners how to develop a marketing plan that aligns with the organization's overall business objectives.
Unit 48: Marketing Implementation (10 credits) - This unit covers the implementation of marketing strategies, including campaign planning, execution, and evaluation.
Unit 49: Business Development (10 credits) - This unit teaches learners how to develop business opportunities, including market analysis, competitor analysis, and business planning.
Unit 50: Business Innovation (10 credits) - This unit introduces learners to the principles of business innovation, including creativity, entrepreneurship, and innovation management.
Unit 51: Business Change Management (10 credits) - This unit teaches learners how to manage business change, including change management, organizational development, and leadership.
Unit 52: Business Sustainability (10 credits) - This unit covers the principles of business sustainability, including corporate social responsibility, environmental sustainability, and social responsibility.
Unit 53: Business Leadership (10 credits) - This unit teaches learners how to lead and manage teams, including leadership styles, motivation, and team management.
Unit 54: Business Management (10 credits) - This unit covers the management aspects of business, including leadership, motivation, and team management.
Unit 55: Marketing Strategy