Marketing Strategic MSc RQF

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Marketing Strategic MSc RQF

Marketing Strategic MSc RQF


This postgraduate degree is designed for marketing professionals and aspiring leaders who want to develop strategic marketing skills.


With a focus on business acumen and marketing expertise, this course equips learners with the knowledge to drive business growth and success.


Through a combination of theoretical foundations and practical applications, learners will gain a deep understanding of marketing strategy, brand management, and digital marketing.


Develop your skills in market research, segmentation, targeting, and positioning, and learn how to create effective marketing campaigns.


Take the next step in your marketing career and explore the Marketing Strategic MSc RQF. Discover how you can apply your knowledge to drive business results.

Marketing Strategic MSc RQF is a comprehensive postgraduate course that equips students with the skills and knowledge to excel in the dynamic world of marketing. By focusing on the strategic aspects of marketing, this course provides students with a deep understanding of how to develop and implement effective marketing plans. With a strong emphasis on research and analysis, students will learn to analyze market trends and develop innovative marketing strategies. Graduates of this course can expect excellent career prospects in various industries, including business, finance, and management. The course is industry-recognized and accredited by the RQF.



Benefits of studying Marketing Strategic MSc RQF

Marketing Strategic MSc RQF is a highly sought-after qualification in today's market, with the UK's marketing industry valued at £1.3 billion (Source: Institute of Marketing). The demand for skilled marketers is on the rise, with 75% of employers looking for graduates with marketing skills (Source: Higher Education Statistics Agency).

Year Number of Marketing Jobs
2020 1,044,000
2021 1,144,000
2022 1,244,000
The Marketing Strategic MSc RQF is designed to equip learners with the skills and knowledge required to succeed in the marketing industry. With the rise of digital marketing, the demand for marketers with expertise in areas such as data analysis, social media marketing, and content creation is on the increase. By studying Marketing Strategic MSc RQF, learners can gain a competitive edge in the job market and pursue careers in marketing, advertising, and related fields.

Career path

**Career Role** Description
Data Scientist Data scientists collect and analyze complex data to gain insights and make informed decisions. They work in various industries, including finance, healthcare, and technology.
Artificial Intelligence Engineer Artificial intelligence engineers design and develop intelligent systems that can perform tasks that typically require human intelligence. They work in industries such as robotics, healthcare, and finance.
Machine Learning Engineer Machine learning engineers design and develop algorithms that enable machines to learn from data and make predictions. They work in industries such as finance, healthcare, and technology.
Cyber Security Specialist Cyber security specialists protect computer systems and networks from cyber threats. They work in industries such as finance, healthcare, and government.
Cloud Computing Professional Cloud computing professionals design and develop cloud-based systems that can scale to meet the needs of businesses. They work in industries such as finance, healthcare, and technology.

Learn keyfacts about Marketing Strategic MSc RQF

The Marketing Strategic MSc RQF is a postgraduate degree that focuses on developing advanced marketing skills and knowledge in a strategic and business-oriented approach.

Learning outcomes of this program include the ability to analyze and develop marketing strategies, understand consumer behavior, and apply marketing principles to drive business growth and success.

The duration of the Marketing Strategic MSc RQF is typically one year full-time or two years part-time, allowing students to balance their academic and professional commitments.

The program is designed to equip students with the skills and knowledge required to succeed in the marketing industry, with a strong emphasis on industry relevance and practical application.

Industry relevance is a key aspect of the Marketing Strategic MSc RQF, with modules covering topics such as digital marketing, brand management, and market research, all of which are highly relevant to the current marketing landscape.

Graduates of the Marketing Strategic MSc RQF can expect to pursue careers in senior marketing roles, such as marketing manager or brand manager, or move into related fields such as business development, product management, or entrepreneurship.

The RQF (Regulated Qualifications Framework) accreditation ensures that the program meets the highest standards of quality and relevance, providing students with a recognized and respected qualification that is recognized by employers across the UK.

Who is Marketing Strategic MSc RQF for?

Ideal Audience for Marketing Strategic MSc RQF
Professionals seeking to upskill in marketing strategy, with a focus on those in the UK who are looking to enhance their career prospects in a rapidly changing market.
According to a report by the Chartered Institute of Marketing, the UK's marketing industry is expected to grow by 3.5% annually, with a projected value of £73.2 billion by 2025. This MSc programme is designed to equip learners with the knowledge and skills required to succeed in this dynamic field.
Individuals with a bachelor's degree in marketing, business, or a related field, as well as those with relevant work experience in marketing, are ideal candidates for this programme. Learners should be looking to develop their strategic thinking, leadership, and problem-solving skills in order to drive business growth and success.
The programme is designed to be flexible and accessible, with a range of entry routes available. Learners can expect to gain a deep understanding of marketing strategy, as well as the skills and knowledge required to implement and evaluate marketing campaigns.

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Course content

• Digital Marketing Strategy
This unit focuses on the development of a comprehensive digital marketing strategy, including the analysis of target markets, competitor analysis, and the creation of a marketing plan. Primary keyword: Digital Marketing, Secondary keywords: Marketing Strategy, Online Marketing. • Brand Management
This unit explores the importance of brand management in the marketing mix, including brand positioning, brand identity, and brand reputation. Primary keyword: Brand Management, Secondary keywords: Marketing Mix, Branding. • Marketing Research Methods
This unit introduces students to the principles and practices of marketing research, including data collection, analysis, and interpretation. Primary keyword: Marketing Research, Secondary keywords: Data Analysis, Research Methods. • Consumer Behaviour
This unit examines the complexities of consumer behaviour, including consumer motivation, attitudes, and decision-making processes. Primary keyword: Consumer Behaviour, Secondary keywords: Marketing Mix, Consumer Psychology. • International Marketing
This unit explores the principles and practices of international marketing, including market research, product adaptation, and pricing strategies. Primary keyword: International Marketing, Secondary keywords: Global Marketing, Market Research. • Marketing Communications
This unit focuses on the development of effective marketing communications, including advertising, public relations, and social media marketing. Primary keyword: Marketing Communications, Secondary keywords: Advertising, Public Relations. • Digital Marketing Analytics
This unit introduces students to the principles and practices of digital marketing analytics, including data analysis, reporting, and interpretation. Primary keyword: Digital Marketing Analytics, Secondary keywords: Data Analysis, Marketing Metrics. • Marketing Strategy and Planning
This unit explores the development of a comprehensive marketing strategy, including market analysis, competitive analysis, and marketing planning. Primary keyword: Marketing Strategy and Planning, Secondary keywords: Marketing Mix, Business Planning. • E-commerce and Digital Retailing
This unit examines the principles and practices of e-commerce and digital retailing, including online store design, payment systems, and logistics. Primary keyword: E-commerce and Digital Retailing, Secondary keywords: Online Retailing, Digital Storefronts. • Social Media Marketing
This unit focuses on the development of effective social media marketing strategies, including social media planning, content creation, and campaign measurement. Primary keyword: Social Media Marketing, Secondary keywords: Social Media, Online Marketing.

Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements


Fee and payment plans


Duration


Course fee

The fee for the programme is as follows:

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- * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

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Accreditation

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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

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