MSc in Strategic Marketing Online Course 12 months

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MSc in Strategic Marketing Online Course 12 months

Strategic Marketing is a crucial aspect of business success, and our MSc in Strategic Marketing Online Course is designed to equip you with the skills to drive growth and revenue.

Our 12-month course is tailored for ambitious professionals and entrepreneurs who want to develop a deep understanding of marketing principles, strategies, and tactics.

Through a combination of online modules, assignments, and projects, you'll learn how to analyze market trends, develop effective marketing plans, and measure campaign success.

You'll also gain expertise in digital marketing, branding, and data-driven decision making, making you a valuable asset to any organization.

Join our community of like-minded learners and take the first step towards a career in strategic marketing. Explore our course today and discover how you can drive business success with strategic marketing!

Strategic Marketing is the key to unlocking business success in today's competitive market. Our 12-month MSc in Strategic Marketing Online Course is designed to equip you with the skills and knowledge to drive business growth and profitability. With a focus on data-driven decision making, this course will help you develop a deep understanding of market trends, consumer behavior, and competitive analysis. You'll gain hands-on experience in marketing strategy, brand management, and digital marketing, with the opportunity to work on real-world projects and build a professional network. Upon completion, you'll be equipped for a range of career opportunities.



Benefits of studying MSc in Strategic Marketing Online Course 12 months

Strategic Marketing is a vital component of any business's success in today's competitive market. According to a survey by the Chartered Institute of Marketing (CIM), 75% of UK businesses believe that marketing is crucial to their overall success. The MSc in Strategic Marketing Online Course is designed to equip learners with the skills and knowledge required to develop and implement effective marketing strategies. Industry Trends | Year | Number of Online Courses Sold | | --- | --- | | 2020 | 1,200,000 | | 2021 | 1,800,000 | | 2022 | 2,500,000 | | 2023 | 3,200,000 |

Year Number of Online Courses Sold
2020 1,200,000
2021 1,800,000
2022 2,500,000
2023 3,200,000

Career path

Learn keyfacts about MSc in Strategic Marketing Online Course 12 months

The MSc in Strategic Marketing Online Course is a 12-month program designed to equip students with the knowledge and skills required to succeed in the field of strategic marketing.

Learning outcomes of the course include the ability to develop and implement effective marketing strategies, analyze market trends and competitor activity, and create targeted marketing campaigns that drive business results.

Throughout the course, students will engage with industry experts and professionals who will share their experiences and insights on the latest marketing trends and best practices.

The course is designed to be completed online, allowing students to study at their own pace and on their own schedule.

The duration of the course is 12 months, with students expected to complete a minimum of 12 modules per year.

The course is highly relevant to the marketing industry, with a focus on strategic marketing and business acumen.

Upon completion of the course, students will be awarded an MSc in Strategic Marketing and will have the skills and knowledge required to pursue a career in strategic marketing or advance their existing career.

The course is designed to be flexible and accommodating, with a range of assessment methods and a supportive learning environment.

Industry relevance is a key aspect of the course, with a focus on real-world applications and case studies.

The course is designed to prepare students for a range of careers in strategic marketing, including marketing management, brand management, and market research.

Who is MSc in Strategic Marketing Online Course 12 months for?

Ideal Audience for MSc in Strategic Marketing Online Course

Professionals seeking to upskill in strategic marketing, particularly those in the UK, are the ideal candidates for this 12-month online course. According to a report by the Chartered Institute of Marketing, 70% of marketers in the UK consider themselves to be 'strategic marketers', yet only 22% possess the necessary skills to execute their roles effectively. This course is designed to bridge this gap, equipping learners with the knowledge and skills required to drive business growth through data-driven marketing strategies.

Key Characteristics:

Professionals with at least 2 years of experience in marketing, preferably in a strategic role. Those interested in pursuing a career in marketing management, brand management, or digital marketing. Individuals seeking to enhance their skills in data analysis, market research, and marketing strategy. Learners with a bachelor's degree in marketing or a related field, or those with equivalent work experience.

Prerequisites:

No prior knowledge of marketing is required, but a basic understanding of business principles and statistics is recommended. Learners will be provided with a comprehensive introduction to marketing concepts and terminology throughout the course.

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Course content


Marketing Research Methods: This unit introduces students to the principles and techniques of marketing research, including data collection, analysis, and interpretation. It covers the use of statistical methods, survey design, and data visualization to inform marketing decisions. •
Consumer Behavior: This unit explores the complexities of consumer behavior, including cognitive, emotional, and social factors that influence purchasing decisions. It examines the role of marketing in shaping consumer attitudes and behaviors. •
Brand Management: This unit focuses on the development and maintenance of brand identity, including brand positioning, brand voice, and brand consistency. It covers the use of branding strategies to create brand awareness and loyalty. •
Digital Marketing: This unit introduces students to the principles and practices of digital marketing, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and email marketing. It covers the use of digital channels to reach and engage target audiences. •
Market Segmentation: This unit explores the process of identifying and targeting specific market segments, including demographic, psychographic, and behavioral characteristics. It examines the use of market segmentation to inform marketing strategies and tactics. •
Product Development: This unit covers the process of developing and launching new products, including market research, product positioning, and product launch planning. It examines the role of product development in creating competitive advantage. •
Marketing Strategy: This unit introduces students to the principles and practices of marketing strategy, including market analysis, competitive analysis, and strategic planning. It covers the use of marketing strategy to achieve business objectives. •
International Marketing: This unit explores the principles and practices of marketing in a global context, including cultural differences, market research, and product adaptation. It examines the role of international marketing in creating global brands. •
Marketing Analytics: This unit covers the use of data and analytics to measure and evaluate marketing performance, including metrics, data visualization, and predictive modeling. It examines the role of marketing analytics in informing marketing decisions. •
Digital Marketing Metrics: This unit introduces students to the metrics and analytics used to measure digital marketing performance, including website analytics, social media metrics, and email marketing metrics. It covers the use of digital marketing metrics to optimize marketing campaigns.

Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements


Fee and payment plans


Duration


Course fee

The fee for the programme is as follows:

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- * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

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Accreditation

Discover further details about the MSc in Strategic Marketing Online Course 12 months

Why choose LSPM ?

  • ✓ Experience online study like never before with our purpose built smart learning tools which gives you advantage of studying anytime and anywhere.
  • ✓ Flexible fee payment plans: Pay fee in affordable monthly, quarterly or yearly instalments plans.
  • ✓ Fast track mode - get your qualification in just 6 months!
  • ✓ Dedicated Tutor Support via live chat and email.

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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

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