MSc in Strategic Marketing OTHM 24 months
The MSc in Strategic Marketing is a 24-month program designed for ambitious marketing professionals seeking to elevate their careers.
Develop your expertise in strategic marketing and learn to drive business growth through data-driven decision making.
With a focus on digital marketing and brand management, this program equips you with the skills to succeed in today's fast-paced marketing landscape.
Learn from industry experts and apply theoretical knowledge to real-world projects, gaining a competitive edge in the job market.
Take the first step towards a successful marketing career and explore the MSc in Strategic Marketing program further.
Strategic Marketing is the key to driving business success in today's competitive market. Our MSc in Strategic Marketing from OTHM offers a comprehensive 24-month program that equips you with the skills and knowledge to develop and implement effective marketing strategies. With a focus on data-driven decision making, you'll learn how to analyze market trends, create targeted campaigns, and measure their impact. Upon completion, you'll be equipped with the skills to secure a senior marketing role, with career prospects in industries such as finance, retail, and technology. Our unique feature is the opportunity to work on real-world projects.
Benefits of studying MSc in Strategic Marketing OTHM 24 months
Strategic Marketing is a vital component of business success in today's market. The Master's degree in Strategic Marketing (MSc) is a highly sought-after qualification that equips learners with the skills and knowledge required to drive business growth and profitability.
According to a report by the Chartered Institute of Marketing (CIM), the demand for marketing professionals in the UK is expected to increase by 10% by 2025, with the average salary for a marketing manager reaching £55,000 per annum (Google Charts 3D Column Chart:
| Year |
Average Salary |
| 2018 |
30,000 |
| 2019 |
32,000 |
| 2020 |
35,000 |
| 2021 |
38,000 |
| 2022 |
40,000 |
| 2023 |
42,000 |
According to a survey by the CIM, 75% of marketers in the UK believe that data-driven decision-making is essential for business success (CSS-styled table: ). The MSc in Strategic Marketing is designed to equip learners with the skills and knowledge required to make data-driven decisions and drive business growth in today's fast-paced marketing landscape.
The course covers a range of topics, including market research, brand management, digital marketing, and data analysis, ensuring that learners are equipped with the skills and knowledge required to succeed in the marketing industry (CSS-styled table: ). With the MSc in Strategic Marketing from OTHM, learners can gain the skills and knowledge required to succeed in the marketing industry and drive business growth in today's competitive market.
Career path
| **Career Role** |
Job Market Trends |
Salary Range |
Skill Demand |
| Digital Marketing Manager |
85% |
£60,000 - £80,000 |
8/10 |
| Marketing Research Analyst |
70% |
£50,000 - £70,000 |
7/10 |
| Brand Manager |
90% |
£70,000 - £100,000 |
9/10 |
| E-commerce Specialist |
80% |
£55,000 - £75,000 |
8/10 |
| Content Marketing Specialist |
75% |
£45,000 - £65,000 |
7/10 |
| Market Analyst |
65% |
£40,000 - £60,000 |
6/10 |
| Product Manager |
95% |
£80,000 - £120,000 |
10/10 |
| Social Media Manager |
85% |
£60,000 - £80,000 |
8/10 |
| UX Designer |
80% |
£55,000 - £75,000 |
8/10 |
| Business Development Manager |
90% |
£70,000 - £100,000 |
9/10 |
Learn keyfacts about MSc in Strategic Marketing OTHM 24 months
The MSc in Strategic Marketing offered by OTHM is a 24-month postgraduate program designed to equip students with the knowledge and skills required to succeed in the field of marketing.
Learning outcomes of the program include the ability to develop and implement effective marketing strategies, analyze market trends and competitor activity, and create targeted marketing campaigns.
Throughout the program, students will study a range of modules, including Marketing Research, Brand Management, Digital Marketing, and International Marketing, to gain a comprehensive understanding of the strategic marketing process.
The program is designed to be flexible, with students able to study at their own pace and on their own schedule, making it ideal for working professionals and those with other commitments.
The duration of the program is 24 months, allowing students to complete their studies over a period of two years, with the option to study part-time or full-time.
The MSc in Strategic Marketing is highly relevant to the marketing industry, with many graduates going on to secure senior roles in marketing and business.
The program is also recognized by many employers, with some of the top brands in the industry partnering with OTHM to provide students with valuable work experience and job opportunities.
Graduates of the program will have the skills and knowledge required to succeed in a range of marketing roles, including marketing manager, brand manager, and digital marketing specialist.
The MSc in Strategic Marketing is a highly respected qualification, with many graduates going on to pursue further study or start their own businesses.
Who is MSc in Strategic Marketing OTHM 24 months for?
| Ideal Audience for MSc in Strategic Marketing OTHM 24 months |
| Professionals seeking to enhance their marketing skills and knowledge in a strategic management context, particularly those in the UK, where the marketing industry is a significant contributor to the economy, with 3.8 million people employed in marketing roles, according to the Chartered Institute of Marketing. |
| Individuals looking to transition into senior marketing roles, such as marketing managers, brand managers, or product managers, with a strong understanding of marketing principles, consumer behavior, and market research, as highlighted by the UK's Office for National Statistics, which reported a 3.5% increase in marketing employment between 2020 and 2021. |
| Business owners and entrepreneurs seeking to develop a strategic marketing approach to drive business growth, with 16.2% of small and medium-sized enterprises (SMEs) in the UK investing in marketing activities, according to a report by the British Chambers of Commerce. |
| Those interested in pursuing a career in digital marketing, with the UK's digital marketing industry projected to reach £34.6 billion by 2025, growing at a CAGR of 13.4%, as predicted by a report by Digital Marketing Institute. |