MSc in Strategic Marketing 12 months part time
Strategic Marketing is a vital component of business success, and our MSc in Strategic Marketing is designed to equip you with the skills to drive growth and innovation.
Over 12 months, part-time, you'll develop a deep understanding of marketing principles, consumer behavior, and market analysis, as well as strategic planning, brand management, and digital marketing.
Our course is ideal for marketing professionals looking to advance their careers or those seeking to transition into a marketing role, as well as entrepreneurs and business owners.
Through a combination of lectures, workshops, and group projects, you'll gain practical experience and develop a network of contacts in the industry.
By the end of the course, you'll be equipped to develop and implement effective marketing strategies that drive business results.
So why wait? Explore our MSc in Strategic Marketing today and take the first step towards a successful career in marketing.
Strategic Marketing is at the heart of this 12-month part-time MSc course, equipping you with the skills to drive business growth and success. This flexible programme allows you to balance study with work and family commitments, with online learning and weekend intensives. You'll develop a deep understanding of marketing principles, consumer behaviour, and data-driven decision making, as well as industry-specific skills in digital marketing, brand management, and market research. With a strong industry network and career support, you'll be well-placed for a career in senior marketing roles, or to start your own business.
Benefits of studying MSc in Strategic Marketing 12 months part time
Strategic Marketing is a vital component of business success in today's market. The UK's marketing landscape is highly competitive, with the average marketing budget for a small business standing at £3,400 (Source: CIPR, 2022). To stay ahead, professionals need a solid understanding of marketing principles, data analysis, and strategic planning.
A Master's degree in Strategic Marketing can provide learners with the necessary skills to drive business growth and stay competitive. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers believe that data analysis is crucial for making informed business decisions (Source: CIM, 2020).
Here are some key statistics highlighting the importance of Strategic Marketing in the UK market:
| Year |
Number of Marketing Jobs |
| 2020 |
143,000 |
| 2021 |
147,000 |
| 2022 |
151,000 |
In today's digital age, a Master's degree in Strategic Marketing can equip learners with the skills to navigate the ever-changing marketing landscape. With the rise of e-commerce and social media, businesses need professionals who can develop and implement effective marketing strategies to drive growth and stay ahead of the competition.
Career path
| **Career Role** |
**Job Market Trends** |
**Salary Range (£)** |
**Skill Demand** |
| Digital Marketing Manager |
Develop and implement digital marketing strategies to drive business growth |
£40,000 - £60,000 |
Strong understanding of digital marketing tools and analytics |
| Marketing Analyst |
Analyze market trends and customer data to inform marketing strategies |
£30,000 - £50,000 |
Strong analytical and problem-solving skills |
| Brand Manager |
Develop and maintain brand identity and messaging across all channels |
£40,000 - £70,000 |
Strong understanding of brand management and marketing principles |
| Product Manager |
Develop and launch new products or services to meet market demand |
£60,000 - £100,000 |
Strong understanding of product development and market analysis |
| Business Development Manager |
Identify and pursue new business opportunities to drive growth |
£50,000 - £80,000 |
Strong understanding of business development and marketing principles |
Learn keyfacts about MSc in Strategic Marketing 12 months part time
The MSc in Strategic Marketing is a 12-month part-time postgraduate course designed to equip students with the knowledge and skills required to succeed in a rapidly changing marketing landscape.
Learning outcomes of the course include the ability to develop and implement effective marketing strategies, analyze market trends and competitor activity, and create innovative marketing campaigns that drive business growth and profitability.
Throughout the course, students will study a range of modules, including Marketing Management, Brand Management, Digital Marketing, and Marketing Research, all of which are designed to provide a comprehensive understanding of the strategic marketing process.
The course is delivered through a combination of lectures, seminars, and workshops, and is taught by experienced academics and industry professionals who bring a wealth of knowledge and expertise to the course.
The MSc in Strategic Marketing is highly relevant to the marketing industry, and is designed to prepare students for a range of careers in marketing, including marketing management, brand management, and digital marketing.
Graduates of the course have gone on to secure roles with top brands and organizations, and have demonstrated a strong understanding of the strategic marketing process and its application in real-world contexts.
The course is also highly relevant to the digital marketing landscape, with a strong focus on the latest trends and technologies, including data analytics, social media marketing, and content marketing.
Overall, the MSc in Strategic Marketing is a highly respected and sought-after qualification that provides students with the knowledge, skills, and expertise required to succeed in a rapidly changing marketing environment.
Who is MSc in Strategic Marketing 12 months part time for?
| Ideal Audience for MSc in Strategic Marketing (12 months part-time) |
| Professionals seeking to upskill in strategic marketing, with a minimum of 3-5 years of experience in a related field, such as marketing, business, or management. |
| Individuals looking to transition into a marketing role, with a strong understanding of business principles and a desire to develop advanced marketing skills. |
| Those working in marketing roles who wish to enhance their knowledge of data-driven marketing, digital marketing, and market research, to stay competitive in the UK job market. |
| The UK's marketing industry is a significant contributor to the country's GDP, with over 300,000 marketing professionals employed, and the demand for skilled marketers continues to grow, with a projected increase of 10% by 2025. |
| Our MSc in Strategic Marketing (12 months part-time) is designed to equip students with the knowledge and skills required to succeed in this fast-paced and competitive industry, with a focus on strategic marketing, data-driven decision making, and digital marketing. |