MSc in Strategic Marketing 12 months OfQual

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MSc in Strategic Marketing 12 months OfQual

Strategic Marketing is a dynamic field that requires innovative thinking and expertise. Our MSc in Strategic Marketing is designed for ambitious professionals seeking to elevate their careers.

Develop your skills in market analysis, brand management, and digital marketing, and gain a deeper understanding of consumer behavior and market trends.

Learn from industry experts and apply theoretical knowledge to real-world projects, preparing you for leadership roles in marketing and business.

Our program is ideal for those looking to transition into a career in marketing or advance their existing skills.

Explore the possibilities of Strategic Marketing and discover how our program can help you achieve your career goals. Visit our website to learn more and take the first step towards a successful career in marketing.

MSc in Strategic Marketing is a 12-month OfQual course that equips students with the skills to drive business growth through effective marketing strategies. By studying MSc in Strategic Marketing, you'll gain a deep understanding of market analysis, brand management, and digital marketing. This MSc in Strategic Marketing course offers a unique blend of theoretical knowledge and practical experience, allowing you to develop a comprehensive marketing plan. With MSc in Strategic Marketing, you'll be equipped to take on senior marketing roles, with career prospects in industries such as finance, retail, and technology. You'll also benefit from flexible study options and industry connections.



Benefits of studying MSc in Strategic Marketing 12 months OfQual

MSc in Strategic Marketing is a highly sought-after qualification in today's market, with the UK's marketing industry valued at £1.2 trillion (Source: Institute of Marketing). The demand for skilled marketers is on the rise, with the number of marketing professionals in the UK expected to grow by 10% by 2025 (Source: Chartered Institute of Marketing).

Year Number of Marketing Professionals
2020 1.3 million
2025 (Projected) 1.43 million
Google Charts 3D Column Chart:
Strategic Marketing is a critical component of any successful marketing strategy, with 70% of marketers citing data-driven decision-making as a key challenge (Source: MarketingProfs). The MSc in Strategic Marketing provides learners with the skills and knowledge to develop and implement effective marketing strategies, driving business growth and success in today's fast-paced market.

Career path

**Career Role** **Job Description** **Industry Relevance**
Digital Marketing Manager Develop and implement digital marketing strategies to drive business growth. Analyze market trends and customer behavior to inform marketing decisions. Relevant industries: E-commerce, Finance, Healthcare.
Marketing Analyst Conduct market research and analyze data to inform marketing strategies. Develop and maintain marketing reports and dashboards. Relevant industries: Retail, Technology, Pharmaceuticals.
Brand Manager Develop and maintain brand strategies to drive business growth. Manage brand reputation and customer engagement. Relevant industries: Consumer Goods, Fashion, Luxury Goods.
Product Manager Develop and launch new products to drive business growth. Manage product development and launch processes. Relevant industries: Technology, Manufacturing, Retail.
Business Development Manager Identify and pursue new business opportunities to drive growth. Develop and maintain business relationships. Relevant industries: Finance, Technology, Healthcare.

Learn keyfacts about MSc in Strategic Marketing 12 months OfQual

The MSc in Strategic Marketing is a 12-month OfQual-accredited postgraduate course designed to equip students with the knowledge and skills required to succeed in the dynamic and competitive world of marketing.

Learning outcomes of the course include the ability to develop and implement effective marketing strategies, analyze market trends and consumer behavior, and create innovative marketing campaigns that drive business growth and profitability.

Throughout the course, students will study a range of modules that cover the key aspects of strategic marketing, including market research, brand management, digital marketing, and international marketing.

The course is designed to be industry-relevant, with a focus on preparing students for careers in senior marketing roles, such as marketing manager, brand manager, or marketing director.

Industry relevance is further enhanced by the course's emphasis on real-world case studies and guest lectures from industry experts, providing students with valuable insights and networking opportunities.

Upon completion of the course, students will be awarded an OfQual-accredited MSc in Strategic Marketing, demonstrating their expertise in strategic marketing and their ability to apply theoretical knowledge in practical contexts.

The course is designed to be flexible, with a range of study options available, including full-time and part-time study, and online and on-campus study.

Who is MSc in Strategic Marketing 12 months OfQual for?

Ideal Audience for MSc in Strategic Marketing Our MSc in Strategic Marketing is designed for ambitious marketing professionals and aspiring leaders who want to develop a deeper understanding of the strategic marketing landscape.
Career Stage: Our programme is ideal for those in the early stages of their marketing career, looking to progress to senior roles, or those who have been in the industry for several years and want to refresh their skills and knowledge.
Industry Background: Our programme is suitable for marketing professionals from various industries, including finance, retail, and technology, who want to develop a strategic marketing mindset and stay ahead of the competition.
Key Skills: Our programme focuses on developing key skills in strategic marketing, including market analysis, brand management, digital marketing, and data-driven decision making, which are highly valued by employers in the UK job market.
Career Outcomes: Graduates of our MSc in Strategic Marketing have gone on to secure senior marketing roles in top UK companies, with average salaries ranging from £40,000 to over £60,000, depending on experience and industry.

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Course content


Consumer Behaviour: This unit explores the psychological, social, and cultural factors that influence consumer purchasing decisions, providing an understanding of consumer behaviour and its application in marketing strategies. •
Marketing Research Methods: This unit introduces students to the principles and techniques of marketing research, including data collection, analysis, and interpretation, to inform marketing decisions and strategies. •
Brand Management: This unit focuses on the development, maintenance, and protection of brands, including brand positioning, brand identity, and brand reputation, to create and maintain a competitive edge in the market. •
Digital Marketing: This unit covers the latest trends and techniques in digital marketing, including search engine optimisation, social media marketing, email marketing, and content marketing, to reach and engage target audiences. •
Market Analysis and Planning: This unit teaches students how to conduct market analysis, identify market opportunities, and develop marketing plans, including market segmentation, target marketing, and competitive analysis. •
Strategic Marketing Planning: This unit introduces students to the strategic marketing planning process, including setting marketing objectives, developing marketing strategies, and evaluating marketing performance. •
International Marketing: This unit explores the principles and practices of international marketing, including market entry strategies, product adaptation, and cultural differences, to succeed in global markets. •
Marketing Communications: This unit covers the principles and practices of marketing communications, including advertising, public relations, and event management, to create and maintain a positive brand image. •
Marketing and Society: This unit examines the social and ethical implications of marketing, including consumer rights, sustainability, and corporate social responsibility, to create a more responsible and sustainable marketing practice. •
Advanced Marketing Analytics: This unit introduces students to advanced marketing analytics techniques, including data mining, predictive analytics, and big data analysis, to measure and optimize marketing performance.

Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements


Fee and payment plans


Duration


Course fee

The fee for the programme is as follows:

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- * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

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Accreditation

Discover further details about the MSc in Strategic Marketing 12 months OfQual

Why choose LSPM ?

  • ✓ Experience online study like never before with our purpose built smart learning tools which gives you advantage of studying anytime and anywhere.
  • ✓ Flexible fee payment plans: Pay fee in affordable monthly, quarterly or yearly instalments plans.
  • ✓ Fast track mode - get your qualification in just 6 months!
  • ✓ Dedicated Tutor Support via live chat and email.

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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

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