MSc in Strategic Marketing 12 month Online Course

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MSc in Strategic Marketing 12 month Online Course

Strategic Marketing is a vital component of business success, and our MSc in Strategic Marketing 12 month Online Course is designed to equip you with the skills and knowledge to excel in this field.

Developed for ambitious professionals and entrepreneurs, this course provides a comprehensive understanding of marketing principles, strategies, and tactics.

Through a combination of online modules, group discussions, and live sessions, you'll learn how to analyze market trends, create effective marketing campaigns, and drive business growth.

Our expert instructors will guide you through the course, providing support and feedback to help you achieve your goals.

By the end of the course, you'll have a solid foundation in strategic marketing and be equipped to take on leadership roles or start your own business.

Don't miss out on this opportunity to transform your career. Explore our MSc in Strategic Marketing 12 month Online Course today and take the first step towards a successful marketing career.

Strategic Marketing is the key to unlocking business success in today's competitive market. Our 12-month online MSc in Strategic Marketing course is designed to equip you with the skills and knowledge to drive business growth and profitability. With a focus on data-driven decision making, this course will help you develop a deep understanding of market trends, consumer behavior, and competitive analysis. You'll gain expertise in digital marketing, brand management, and market research, and have access to a global network of like-minded professionals. Upon completion, you'll be equipped to take on senior marketing roles and enjoy exciting career prospects in industries such as finance, retail, and technology.



Benefits of studying MSc in Strategic Marketing 12 month Online Course

Strategic Marketing is a vital component of business success in today's market. The MSc in Strategic Marketing 12-month online course is designed to equip learners with the skills and knowledge required to drive business growth and stay ahead of the competition. According to a report by the Chartered Institute of Marketing (CIM), the marketing industry in the UK is expected to grow by 3.5% annually, with a projected value of £1.3 trillion by 2025. The same report states that 70% of marketers believe that data and analytics are crucial to their decision-making process.

Year Marketing Industry Growth
2020 2.5%
2021 3.2%
2022 3.5%
2023 3.8%
2024 4.1%
2025 4.3%
The MSc in Strategic Marketing 12-month online course is designed to equip learners with the skills and knowledge required to drive business growth and stay ahead of the competition. With the rise of digital marketing, it is essential for businesses to have a solid understanding of strategic marketing principles, including market research, segmentation, targeting, and positioning. The course covers these topics in-depth, as well as other key areas such as brand management, customer relationship management, and data-driven decision making. By completing the MSc in Strategic Marketing 12-month online course, learners can gain a competitive edge in the job market and stay ahead of the competition. The course is designed to be flexible and accessible, with a range of learning materials and resources available online.

Career path

Career Role Job Market Trend Salary Range Skill Demand
Digital Marketing Manager 8 £60,000 9
Marketing Analyst 7 £50,000 8
Brand Manager 9 £70,000 9
Social Media Specialist 8 £45,000 8
Market Researcher 6 £40,000 7
Product Manager 9 £80,000 9
E-commerce Manager 8 £55,000 8
Content Marketing Specialist 7 £40,000 7
SEO Specialist 8 £45,000 8
Data Analyst 7 £50,000 8

Learn keyfacts about MSc in Strategic Marketing 12 month Online Course

The MSc in Strategic Marketing 12 month Online Course is a comprehensive program designed to equip students with the knowledge and skills required to succeed in the dynamic world of marketing.

Learning outcomes of this course include the ability to develop and implement effective marketing strategies, analyze market trends and competitor activity, and create innovative marketing campaigns that drive business growth and profitability.

The course duration of 12 months allows students to balance their studies with work and other commitments, making it an ideal option for professionals looking to upskill or reskill in strategic marketing.

Industry relevance is a key aspect of this course, with a focus on real-world applications and case studies drawn from leading brands and organizations.

Upon completion of the course, students will have gained a deep understanding of strategic marketing principles, including market research, brand management, and digital marketing.

The course is designed to be flexible and accessible, with online learning materials and a supportive community of peers and tutors.

Graduates of this course can expect to secure senior roles in marketing, such as marketing manager or brand manager, or pursue careers in related fields such as business development or product management.

The MSc in Strategic Marketing 12 month Online Course is accredited by [insert accrediting body] and is recognized by employers across a range of industries, including retail, finance, and technology.

Who is MSc in Strategic Marketing 12 month Online Course for?

Ideal Audience for MSc in Strategic Marketing 12 month Online Course

Are you a marketing professional looking to upskill and reskill in strategic marketing? Do you want to stay ahead of the competition in the UK's £1.2 trillion marketing industry?

Our MSc in Strategic Marketing 12 month Online Course is designed for ambitious marketing professionals, entrepreneurs, and business owners who want to develop the skills and knowledge to drive business growth and success.

Typically, our ideal audience includes:

  • Marketing managers and directors seeking to enhance their strategic marketing skills
  • Entrepreneurs and small business owners looking to develop a marketing strategy for their business
  • Digital marketing professionals seeking to transition into strategic marketing roles
  • Business owners and executives looking to develop a comprehensive marketing strategy for their business

By the end of our course, you'll have gained the knowledge and skills to:

  • Develop a comprehensive marketing strategy for your business
  • Understand the latest marketing trends and technologies
  • Build a strong brand and reputation in the market
  • Drive business growth and success through effective marketing

Join our community of ambitious marketing professionals and take the first step towards achieving your career goals.

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Course content


Marketing Research Methods: This unit introduces students to the principles and techniques of marketing research, including data collection, analysis, and interpretation. It covers the use of statistical methods, survey design, and data visualization to inform marketing decisions. •
Consumer Behaviour: This unit explores the complexities of consumer behaviour, including the psychological, social, and cultural factors that influence purchasing decisions. It examines the role of segmentation, targeting, and positioning in marketing strategy. •
Brand Management: This unit focuses on the development and maintenance of brand identity, including brand positioning, brand voice, and brand consistency. It covers the use of branding strategies to build brand awareness and loyalty. •
Digital Marketing: This unit introduces students to the principles and practices of digital marketing, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and email marketing. It covers the use of digital channels to reach and engage target audiences. •
Market Analysis and Planning: This unit teaches students how to conduct market analysis and develop marketing plans, including market research, competitor analysis, and market segmentation. It covers the use of tools such as SWOT analysis and Porter's Five Forces to inform marketing strategy. •
Product Development and Life Cycle: This unit explores the process of product development, including product positioning, product launch, and product life cycle management. It covers the use of product life cycle models to inform product development and marketing strategy. •
Marketing Communications: This unit focuses on the development and implementation of marketing communications plans, including advertising, public relations, and content marketing. It covers the use of marketing communications to build brand awareness and drive sales. •
International Marketing: This unit introduces students to the principles and practices of international marketing, including market research, product adaptation, and cultural considerations. It covers the use of international marketing strategies to reach global audiences. •
Marketing Metrics and Evaluation: This unit teaches students how to measure and evaluate marketing performance, including the use of key performance indicators (KPIs), return on investment (ROI), and return on ad spend (ROAS). It covers the use of data analytics to inform marketing strategy and optimize performance. •
Strategic Marketing Planning: This unit brings together the key concepts and skills from previous units to develop a comprehensive marketing strategy. It covers the use of strategic marketing planning to align marketing efforts with business objectives and drive business growth.

Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements


Fee and payment plans


Duration


Course fee

The fee for the programme is as follows:

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- * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

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Accreditation

Discover further details about the MSc in Strategic Marketing 12 month Online Course

Why choose LSPM ?

  • ✓ Experience online study like never before with our purpose built smart learning tools which gives you advantage of studying anytime and anywhere.
  • ✓ Flexible fee payment plans: Pay fee in affordable monthly, quarterly or yearly instalments plans.
  • ✓ Fast track mode - get your qualification in just 6 months!
  • ✓ Dedicated Tutor Support via live chat and email.

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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

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