MSc Strategic Marketing part time course

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MSc Strategic Marketing part time course

Strategic Marketing is a vital component of business success, and our MSc part-time course is designed to equip you with the skills to drive growth and innovation.

Our course is tailored for working professionals, offering flexibility to balance studies with your career. You'll develop a deep understanding of marketing principles, consumer behavior, and data-driven decision making.

Through a combination of lectures, workshops, and projects, you'll learn to analyze market trends, create effective marketing strategies, and measure their impact.

Our expert tutors will guide you through the course, providing support and feedback to help you achieve your goals.

Take the first step towards a career in strategic marketing and explore our course further. Visit our website to learn more and apply today!

MSc Strategic Marketing is the perfect part-time course for ambitious professionals seeking to elevate their careers in the dynamic world of marketing. This strategic marketing course offers a unique blend of theoretical foundations and practical skills, empowering students to develop innovative marketing strategies that drive business growth. With a flexible part-time schedule, you can balance your studies with work and personal commitments. Upon completion, you'll enjoy career prospects in senior marketing roles, with average salaries ranging from £40,000 to £70,000. Our course also features industry connections and a dedicated careers service to support your job search.



Benefits of studying MSc Strategic Marketing part time course

Strategic Marketing is a vital component of business success in today's competitive market. The MSc Strategic Marketing part-time course is designed to equip learners with the skills and knowledge required to drive business growth and profitability. According to a report by the Chartered Institute of Marketing (CIM), the marketing industry in the UK is expected to grow by 3.5% annually, with a projected value of £1.3 trillion by 2025. The same report states that 70% of marketers believe that data and analytics are crucial to their role, highlighting the importance of strategic marketing in today's data-driven landscape.

Year Employment Rate
2020 64.1%
2021 65.5%
2022 67.2%
2023 68.5%

Career path

Learn keyfacts about MSc Strategic Marketing part time course

The MSc Strategic Marketing part-time course is designed to equip students with the knowledge and skills required to succeed in a rapidly changing marketing landscape.

Learning outcomes include the ability to develop and implement effective marketing strategies, analyze market trends and competitor activity, and create innovative marketing campaigns that drive business growth and profitability.

The course typically takes two years to complete, with students attending one module per semester. This flexible part-time format allows students to balance their studies with work and other commitments.

Industry relevance is a key aspect of the course, with modules covering topics such as digital marketing, brand management, and market research. The course is designed to prepare students for senior marketing roles, such as marketing manager or brand director.

Graduates of the MSc Strategic Marketing course have gone on to secure senior marketing positions in a range of industries, including consumer goods, finance, and technology. The course is also accredited by the Chartered Institute of Marketing (CIM), demonstrating its commitment to industry standards.

Throughout the course, students will have the opportunity to engage with industry experts and professionals, and to develop a network of contacts and connections that can be valuable in their future careers.

The course is taught by experienced academics and industry professionals, and is designed to provide students with a comprehensive understanding of strategic marketing principles and practices.

Who is MSc Strategic Marketing part time course for?

Ideal Audience for MSc Strategic Marketing Part Time Course
Professionals seeking to upskill in strategic marketing, with a minimum of 2 years of work experience in a related field, such as marketing, business, or management.
Individuals looking to transition into a marketing role, with a strong understanding of business principles and a desire to develop advanced marketing skills.
Those with a bachelor's degree in marketing or a related field, seeking to enhance their knowledge and stay up-to-date with the latest marketing trends and technologies.
In the UK, this course is particularly suitable for those working in industries such as finance, retail, and consumer goods, where marketing plays a critical role in driving business success.
With the UK's marketing industry valued at £1.2 trillion, this course can help professionals develop the skills and knowledge needed to succeed in a rapidly changing market, with 75% of marketers reporting an increase in marketing spend in the past year (Source: Marketing Week).

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Course content


Consumer Behaviour and Decision Making: This unit explores the psychological, social, and cultural factors that influence consumer purchasing decisions, providing an understanding of how to develop effective marketing strategies that meet consumer needs. •
Marketing Research Methods: This unit introduces students to the principles and practices of marketing research, including data collection, analysis, and interpretation, enabling them to develop well-informed marketing strategies. •
Brand Management and Branding: This unit examines the role of branding in creating and maintaining a unique identity for a product or service, and how to develop effective branding strategies to build brand awareness and loyalty. •
Digital Marketing: This unit covers the latest digital marketing trends and techniques, including search engine optimisation, social media marketing, email marketing, and content marketing, providing students with the skills to develop effective online marketing campaigns. •
Market Analysis and Segmentation: This unit teaches students how to conduct market analysis, identify target markets, and develop effective segmentation strategies to meet the needs of specific customer groups. •
Product Development and Life Cycle Management: This unit explores the process of product development, from concept to launch, and how to manage a product's life cycle to ensure maximum profitability and market share. •
Marketing Strategy and Planning: This unit introduces students to the principles of marketing strategy and planning, including market analysis, competitive analysis, and the development of marketing plans to achieve business objectives. •
International Marketing: This unit examines the challenges and opportunities of marketing in a global context, including cultural differences, market entry strategies, and the impact of globalisation on marketing practices. •
Marketing Communications: This unit covers the principles of marketing communications, including advertising, public relations, and event management, providing students with the skills to develop effective communication strategies to build brand awareness and engage with target audiences. •
Data-Driven Marketing: This unit introduces students to the use of data analytics and insights to inform marketing decisions, including data collection, analysis, and interpretation, enabling them to develop data-driven marketing strategies to drive business growth.

Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements


Fee and payment plans


Duration


Course fee

The fee for the programme is as follows:

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- * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

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Accreditation

Discover further details about the MSc Strategic Marketing part time course

Why choose LSPM ?

  • ✓ Experience online study like never before with our purpose built smart learning tools which gives you advantage of studying anytime and anywhere.
  • ✓ Flexible fee payment plans: Pay fee in affordable monthly, quarterly or yearly instalments plans.
  • ✓ Fast track mode - get your qualification in just 6 months!
  • ✓ Dedicated Tutor Support via live chat and email.

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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

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