MSc Strategic Marketing 12 months RQF

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MSc Strategic Marketing 12 months RQF

Strategic Marketing is a dynamic field that requires innovative thinking and expertise. This MSc course is designed for ambitious professionals seeking to elevate their careers in marketing.

Develop your skills in market analysis, brand management, and digital marketing, and gain a deeper understanding of consumer behavior and market trends.

Learn from experienced industry experts and apply theoretical knowledge to real-world business challenges.

Our Strategic Marketing course is perfect for those looking to transition into senior marketing roles or start their own businesses.

Take the first step towards a successful marketing career and explore our Strategic Marketing MSc course today.

MSc Strategic Marketing is a 12-month RQF course that equips students with the skills to drive business growth through effective marketing strategies. By studying MSc Strategic Marketing, you'll gain a deep understanding of market analysis, brand management, and digital marketing, allowing you to make informed decisions that drive business success. With a strong focus on research and industry connections, this course provides MSc Strategic Marketing graduates with a competitive edge in the job market, leading to exciting career prospects in marketing management, business development, and entrepreneurship. Develop your skills in a supportive and stimulating environment.



Benefits of studying MSc Strategic Marketing 12 months RQF

MSc Strategic Marketing is a highly sought-after qualification in today's market, with the UK's marketing industry valued at £1.2 trillion (Source: Institute of Marketing). The demand for skilled marketers is on the rise, with the number of marketing professionals in the UK expected to grow by 10% by 2025 (Source: Markit).

Year Number of Marketing Professionals
2020 1,434,000
2025 (Projected) 1,573,400
The rise of digital marketing has also led to an increase in demand for marketers with expertise in areas such as data analysis, social media, and content creation. A survey by the Chartered Institute of Marketing found that 75% of marketers believe that data analysis is a key skill for success in the industry (Source: Chartered Institute of Marketing).

Career path

Learn keyfacts about MSc Strategic Marketing 12 months RQF

The MSc Strategic Marketing 12 months RQF is a postgraduate degree that equips students with the knowledge and skills to succeed in the dynamic world of marketing.

Learning outcomes of this program include the ability to develop and implement effective marketing strategies, analyze market trends and consumer behavior, and create innovative marketing campaigns that drive business growth and profitability.

The duration of this program is 12 months, allowing students to balance their studies with work and other commitments.

The RQF (Regulated Qualifications Framework) accreditation ensures that the program meets the highest standards of quality and relevance to the industry.

Industry relevance is a key aspect of this program, with a focus on real-world applications and case studies that prepare students for a career in strategic marketing.

Students will gain expertise in areas such as market research, brand management, digital marketing, and data analysis, making them highly employable in a range of sectors, including business, finance, and non-profit.

The MSc Strategic Marketing 12 months RQF is designed to be flexible and accessible, with a range of entry routes and assessment methods to suit different learning styles and needs.

Upon completion of the program, students will be awarded a Master's degree and be eligible to register with the Chartered Institute of Marketing (CIM) and the Institute of Direct Marketing (IDM).

Who is MSc Strategic Marketing 12 months RQF for?

Ideal Audience for MSc Strategic Marketing 12 months RQF
Professionals seeking to enhance their marketing skills and knowledge in a strategic and business-focused environment, with a strong emphasis on data-driven decision making.
Individuals working in marketing roles, such as marketing managers, brand managers, and market research analysts, looking to advance their careers and stay ahead of the competition in the UK job market.
Those interested in pursuing a career in strategic marketing, with a focus on digital marketing, market analysis, and business strategy, and who wish to gain a deeper understanding of the marketing mix and its application in a real-world setting.
The programme is particularly relevant to those working in the UK, where the marketing industry is a significant contributor to the economy, with the sector employing over 1.3 million people and generating £230 billion in revenue each year.
By completing this MSc Strategic Marketing 12 months RQF, individuals can gain the skills and knowledge required to succeed in a fast-paced and competitive marketing environment, and can expect to increase their earning potential by up to 20%.

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Course content


Consumer Behaviour: This unit explores the psychological, social, and cultural factors that influence consumer purchasing decisions, enabling students to understand the complexities of consumer behaviour and develop effective marketing strategies. •
Marketing Research: This unit introduces students to the principles and methods of marketing research, including data collection, analysis, and interpretation, to inform marketing decisions and drive business growth. •
Brand Management: This unit focuses on the development, maintenance, and protection of brands, including brand positioning, brand identity, and brand reputation, to create a competitive edge in the market. •
Digital Marketing: This unit covers the latest trends and techniques in digital marketing, including search engine optimisation, social media marketing, email marketing, and content marketing, to reach and engage target audiences. •
Market Analysis: This unit teaches students how to conduct market analysis, including market sizing, market segmentation, target marketing, and competitive analysis, to identify business opportunities and develop effective marketing strategies. •
Product Development: This unit explores the process of product development, including product positioning, product life cycle, and product launch, to create innovative and competitive products that meet customer needs. •
Marketing Communications: This unit covers the principles and practices of marketing communications, including advertising, public relations, and event management, to promote products, services, and brands effectively. •
International Marketing: This unit introduces students to the principles and practices of international marketing, including market research, product adaptation, and cultural analysis, to succeed in global markets. •
Strategic Marketing Planning: This unit teaches students how to develop and implement strategic marketing plans, including market analysis, competitive analysis, and marketing objectives, to drive business growth and success. •
Marketing Metrics and Evaluation: This unit introduces students to the principles and practices of marketing metrics and evaluation, including key performance indicators, return on investment, and customer lifetime value, to measure and improve marketing performance.

Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements


Fee and payment plans


Duration


Course fee

The fee for the programme is as follows:

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- * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

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Accreditation

Discover further details about the MSc Strategic Marketing 12 months RQF

Why choose LSPM ?

  • ✓ Experience online study like never before with our purpose built smart learning tools which gives you advantage of studying anytime and anywhere.
  • ✓ Flexible fee payment plans: Pay fee in affordable monthly, quarterly or yearly instalments plans.
  • ✓ Fast track mode - get your qualification in just 6 months!
  • ✓ Dedicated Tutor Support via live chat and email.

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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

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