Level 4 Marketing Management online course

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Level 4 Marketing Management online course

Marketing Management

is a crucial aspect of business strategy, and this online course is designed to equip learners with the skills to effectively manage marketing efforts.
Marketing Management is a critical function that drives business growth, and this course will help learners understand the principles and practices of marketing management.
Through a combination of lectures, case studies, and group discussions, learners will gain a comprehensive understanding of marketing management, including market research, brand management, and digital marketing.
Marketing Management is a vital component of business success, and this course will provide learners with the knowledge and skills to make informed marketing decisions.
Join our online course to explore the world of Marketing Management and take the first step towards a successful career in marketing. Explore the course now and discover how you can apply marketing management principles to drive business growth.

Marketing Management is the backbone of any successful business strategy. Our Level 4 Marketing Management online course is designed to equip you with the skills and knowledge to excel in this field. By the end of the course, you'll gain a deep understanding of marketing principles, including market research, segmentation, targeting, and positioning. You'll also learn how to develop effective marketing campaigns, manage budgets, and analyze results. With this course, you'll be well on your way to a career in marketing management, with opportunities in digital marketing, brand management, and more. Our expert instructors will guide you every step of the way.



Benefits of studying Level 4 Marketing Management online course

Marketing Management is a crucial aspect of business strategy in today's digital landscape. According to a survey by the Chartered Institute of Marketing (CIM), 75% of UK businesses believe that marketing is a key driver of growth, with 60% stating that it is essential for their success (Google Charts 3D Column Chart:

Channel Percentage
Digital Marketing 85%
Content Marketing 70%
Influencer Marketing 60%
Experiential Marketing 55%
) In today's market, businesses need to stay ahead of the curve by adopting innovative marketing strategies. The Level 4 Marketing Management online course provides learners with the skills and knowledge required to succeed in this fast-paced industry. With a focus on digital marketing, content marketing, influencer marketing, and experiential marketing, this course is designed to equip learners with the tools and techniques needed to drive business growth and success. By understanding the latest trends and industry needs, learners can develop a comprehensive marketing strategy that meets the evolving needs of their target audience.

Career path

Learn keyfacts about Level 4 Marketing Management online course

The Level 4 Marketing Management online course is designed to equip learners with advanced marketing skills, focusing on strategic marketing planning, market research, and digital marketing.

Upon completion of the course, learners can expect to achieve the following learning outcomes:

• Develop a comprehensive understanding of marketing management principles and practices

• Analyze market trends and develop effective marketing strategies

• Create and implement digital marketing campaigns

• Evaluate the performance of marketing campaigns and make data-driven decisions

The duration of the course is typically 12 weeks, with learners expected to dedicate around 10 hours per week to study and assignments.

The course is highly relevant to the marketing industry, with a focus on developing skills that are in high demand by employers.

Industry professionals and marketers can benefit from the course by gaining a deeper understanding of marketing management principles and practices, as well as staying up-to-date with the latest trends and technologies in digital marketing.

The course is designed to be flexible, allowing learners to study at their own pace and on their own schedule.

Upon completion of the course, learners can expect to achieve a Level 4 qualification, recognized by employers and academic institutions alike.

Who is Level 4 Marketing Management online course for?

Ideal Audience Marketing Managers and Professionals
Job Titles: Marketing Manager, Senior Marketing Manager, Marketing Director, Brand Manager, Digital Marketing Manager
Industry: Retail, FMCG, Financial Services, Technology, and Healthcare
Location: UK, with a focus on London and other major cities
Experience Level: Professionals with at least 2 years of experience in marketing management, looking to upskill and reskill
Learning Objectives: Develop strategic marketing planning, digital marketing, and data-driven decision-making skills to drive business growth and stay ahead of the competition in the UK market

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Course content

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Marketing Research Methods: This unit covers the importance of research in marketing, types of research, and methods used to collect and analyze data. It also introduces students to the concept of primary and secondary research. •
Consumer Behavior: This unit explores the factors that influence consumer purchasing decisions, including demographic, psychographic, and behavioral factors. It also discusses the role of marketing in shaping consumer behavior. •
Market Segmentation, Targeting, and Positioning (STP): This unit teaches students how to identify and target specific market segments, create effective positioning strategies, and develop marketing campaigns tailored to specific audiences. •
Brand Management: This unit focuses on the development, maintenance, and protection of brand identity, including brand positioning, brand voice, and brand messaging. It also covers the role of branding in building customer loyalty. •
Digital Marketing: This unit introduces students to the principles and practices of digital marketing, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and email marketing. •
Marketing Strategy: This unit teaches students how to develop a comprehensive marketing strategy that aligns with business objectives, including market analysis, competitive analysis, and marketing mix (4Ps). •
Product Development and Life Cycle: This unit covers the process of product development, from concept to launch, and the different stages of a product's life cycle, including growth, maturity, and decline. •
Marketing Communications: This unit explores the various channels used to communicate marketing messages, including advertising, public relations, content marketing, and event marketing. •
International Marketing: This unit introduces students to the principles and practices of marketing in a global context, including cultural differences, market research, and product adaptation. •
Marketing Analytics and Metrics: This unit teaches students how to measure and analyze marketing performance using various metrics, including return on investment (ROI), return on ad spend (ROAS), and customer lifetime value (CLV).

Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements


Fee and payment plans


Duration


Course fee

The fee for the programme is as follows:

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- * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

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Accreditation

Discover further details about the Level 4 Marketing Management online course

Why choose LSPM ?

  • ✓ Experience online study like never before with our purpose built smart learning tools which gives you advantage of studying anytime and anywhere.
  • ✓ Flexible fee payment plans: Pay fee in affordable monthly, quarterly or yearly instalments plans.
  • ✓ Fast track mode - get your qualification in just 6 months!
  • ✓ Dedicated Tutor Support via live chat and email.

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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

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