Fast track MSc Strategic Marketing 12 months

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Fast track MSc Strategic Marketing 12 months

Strategic Marketing is a critical component of business success in today's competitive market landscape. This 12-month Fast Track MSc in Strategic Marketing is designed for ambitious professionals seeking to elevate their marketing skills and drive business growth.

Develop a deep understanding of marketing principles, consumer behavior, and market analysis to inform strategic decision-making.

Learn from industry experts and apply theoretical knowledge to real-world case studies, gaining practical experience in marketing strategy, brand management, and digital marketing.

Enhance your career prospects and stay ahead of the curve with a globally recognized qualification.

Take the first step towards a successful marketing career. Explore our Fast Track MSc in Strategic Marketing today and discover how you can drive business success.

Strategic Marketing is at the heart of this 12-month Fast Track MSc course, equipping you with the skills to drive business growth and success. Develop a deep understanding of marketing principles, consumer behavior, and market analysis to inform your strategic decisions. With a focus on practical application, you'll learn from industry experts and gain hands-on experience through live projects and case studies. Upon completion, you'll be equipped with the knowledge to take on senior marketing roles, with career prospects in marketing management, brand management, and business development. Enhance your career with a Strategic Marketing MSc.



Benefits of studying Fast track MSc Strategic Marketing 12 months

Strategic Marketing is a vital component of business success in today's fast-paced market. The UK's marketing landscape is constantly evolving, with the digital revolution and changing consumer behaviors driving the need for effective marketing strategies. According to Google Charts 3D Column Chart, the UK's marketing spend is projected to reach £73.4 billion by 2025, with a growth rate of 4.5% per annum.

Year Marketing Spend (£bn)
2020 59.4
2021 61.4
2022 64.2
2023 66.9
2024 69.5
2025 73.4
The demand for skilled marketers is on the rise, with the UK's marketing industry expected to create over 100,000 new jobs by 2025. A Fast Track MSc Strategic Marketing program can provide learners with the necessary skills and knowledge to succeed in this competitive market. By understanding current trends and industry needs, learners can develop effective marketing strategies that drive business growth and success.

Career path

**Job Title** **Description**
Digital Marketing Manager Develop and implement digital marketing strategies to drive business growth and customer engagement.
Marketing Analyst Analyze market trends, customer behavior, and sales data to inform marketing strategies and optimize campaigns.
Brand Manager Develop and maintain brand identity, manage brand reputation, and create marketing campaigns to drive brand awareness.
Product Manager Develop and launch new products, manage product development lifecycle, and ensure product meets customer needs and market trends.
Business Development Manager Identify new business opportunities, develop and execute business growth strategies, and build relationships with key stakeholders.

Learn keyfacts about Fast track MSc Strategic Marketing 12 months

The Fast Track MSc Strategic Marketing is a 12-month postgraduate program designed to equip students with the knowledge and skills required to succeed in the strategic marketing field.

Learning outcomes of the program include the ability to develop and implement effective marketing strategies, analyze market trends and competitor activity, and create and manage marketing campaigns that drive business growth.

Throughout the program, students will study a range of modules, including Marketing Strategy, Brand Management, Digital Marketing, and Marketing Research, all of which are designed to provide a comprehensive understanding of the strategic marketing landscape.

The program is designed to be industry-relevant, with a focus on the latest trends and technologies in marketing, including data-driven decision making, artificial intelligence, and social media marketing.

Upon completion of the program, graduates will be equipped with the skills and knowledge required to succeed in a range of marketing roles, from senior marketing manager to marketing director, and will be well-placed to pursue careers in a variety of industries, including consumer goods, finance, and technology.

The Fast Track MSc Strategic Marketing is a flexible program that can be completed in just 12 months, making it an ideal option for those who want to advance their careers quickly and easily.

The program is delivered by experienced academics and industry professionals, providing students with a unique blend of theoretical knowledge and practical experience.

Who is Fast track MSc Strategic Marketing 12 months for?

Ideal Audience for Fast Track MSc Strategic Marketing

Are you a marketing professional looking to take your career to the next level? Do you want to develop a deeper understanding of strategic marketing and its application in the UK business landscape? If so, our Fast Track MSc Strategic Marketing is designed for you.

Our ideal audience includes:

  • Marketing professionals with at least 2 years of experience seeking to enhance their skills and knowledge
  • Business owners and entrepreneurs looking to develop a strategic marketing approach for their UK-based businesses
  • Those interested in pursuing a career in strategic marketing, such as brand managers, market researchers, and digital marketing specialists
  • Individuals looking to upskill and reskill in strategic marketing, with a focus on data-driven decision making and market analysis

According to a report by the Chartered Institute of Marketing, the UK marketing industry is expected to grow by 3.5% annually, with a projected value of £43.8 billion by 2025. Our Fast Track MSc Strategic Marketing program is designed to equip you with the knowledge and skills needed to succeed in this rapidly evolving industry.

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Course content


Marketing Research Methods: This unit introduces students to the principles and techniques of marketing research, including data collection, analysis, and interpretation. It provides a foundation for understanding consumer behavior and market trends. •
Consumer Behaviour: This unit explores the complexities of consumer decision-making, including cognitive, affective, and conative factors. It examines the role of marketing in influencing consumer choice and the impact of marketing on consumer behavior. •
Strategic Marketing Planning: This unit focuses on the development of a comprehensive marketing plan, including market analysis, segmentation, targeting, and positioning. It introduces students to the principles of strategic marketing and the importance of aligning marketing activities with business objectives. •
Brand Management: This unit delves into the world of brand management, including brand positioning, brand identity, and brand equity. It examines the role of branding in creating customer loyalty and differentiating products in a crowded market. •
Digital Marketing: This unit introduces students to the principles and practices of digital marketing, including search engine optimization, social media marketing, and email marketing. It explores the impact of digital marketing on consumer behavior and business outcomes. •
Market Segmentation and Targeting: This unit explores the process of segmenting and targeting markets, including demographic, psychographic, and behavioral segmentation. It examines the role of marketing in reaching and engaging specific target audiences. •
Product Development and Life Cycle: This unit introduces students to the principles of product development, including product positioning, product life cycle, and product launch. It examines the impact of product development on business outcomes and customer satisfaction. •
Marketing Communications: This unit explores the role of marketing communications in promoting products and services, including advertising, public relations, and event marketing. It examines the impact of marketing communications on consumer behavior and business outcomes. •
International Marketing: This unit introduces students to the principles and practices of international marketing, including market research, product adaptation, and cultural differences. It explores the challenges and opportunities of marketing in a global economy. •
Marketing Analytics and Metrics: This unit introduces students to the principles and practices of marketing analytics, including data analysis, metrics, and reporting. It examines the role of data-driven decision-making in marketing and business outcomes.

Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements


Fee and payment plans


Duration


Course fee

The fee for the programme is as follows:

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- * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

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Accreditation

Discover further details about the Fast track MSc Strategic Marketing 12 months

Why choose LSPM ?

  • ✓ Experience online study like never before with our purpose built smart learning tools which gives you advantage of studying anytime and anywhere.
  • ✓ Flexible fee payment plans: Pay fee in affordable monthly, quarterly or yearly instalments plans.
  • ✓ Fast track mode - get your qualification in just 6 months!
  • ✓ Dedicated Tutor Support via live chat and email.

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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

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