Fast track MSc Strategic Marketing

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Fast track MSc Strategic Marketing

Strategic Marketing is a dynamic field that requires innovative thinking and expertise. This Fast Track MSc in Strategic Marketing is designed for ambitious professionals seeking to elevate their careers.

Develop your skills in market analysis, brand management, and digital marketing to drive business growth and success.

Learn from industry experts and apply theoretical knowledge to real-world projects, gaining a competitive edge in the job market.

Our program is ideal for marketing professionals, entrepreneurs, and business leaders looking to enhance their strategic marketing capabilities.

Explore our course and discover how to drive business results through effective marketing strategies.

Strategic Marketing is at the heart of this Fast Track MSc, equipping you with the skills to drive business growth and success. This intensive course combines theoretical foundations with practical applications, focusing on strategic marketing principles and their implementation. You'll develop a deep understanding of market analysis, brand management, and digital marketing, as well as strategic marketing tools and techniques. With a strong emphasis on strategic marketing thinking, you'll be equipped to tackle complex business challenges and make informed decisions. Career prospects are excellent, with opportunities in senior marketing roles and beyond.



Benefits of studying Fast track MSc Strategic Marketing

Fast Track MSc Strategic Marketing is a highly sought-after qualification in today's market, with the UK's marketing industry projected to reach £43.8 billion by 2025, growing at a CAGR of 4.5% (Source: Marketing Week). The demand for skilled marketers is on the rise, with 75% of marketers citing a lack of skills as a major challenge (Source: CIPR).

Year Number of Marketing Jobs
2020 245,000
2025 (projected) 283,000
Google Charts 3D Column Chart:
Fast Track MSc Strategic Marketing equips learners with the skills and knowledge required to succeed in this rapidly evolving industry. With a focus on data-driven decision making, digital marketing, and brand management, this qualification is designed to meet the needs of employers and prepare learners for a career in strategic marketing.

Career path

**Career Role** Job Description
Digital Marketing Manager Develop and implement digital marketing strategies to drive business growth. Manage a team of digital marketers and analyze campaign performance.
Marketing Analyst Analyze market trends and customer behavior to inform marketing strategies. Develop and maintain marketing reports and dashboards.
Brand Manager Develop and maintain brand identity across all marketing channels. Manage brand partnerships and collaborations.
Product Manager Develop and launch new products or product lines. Manage product development teams and analyze market demand.
Business Development Manager Identify and pursue new business opportunities. Develop and maintain relationships with key stakeholders.

Learn keyfacts about Fast track MSc Strategic Marketing

The Fast Track MSc Strategic Marketing is a postgraduate program designed to equip students with the knowledge and skills required to succeed in the dynamic world of marketing.

Learning outcomes of the program include the ability to develop and implement effective marketing strategies, analyze market trends and consumer behavior, and create innovative marketing campaigns that drive business growth and profitability.

The program typically takes one year to complete and is delivered through a combination of lectures, workshops, and project-based learning.

Industry relevance is a key aspect of the program, with a focus on preparing students for careers in strategic marketing roles such as marketing manager, brand manager, or marketing director.

Students on the program will gain a deep understanding of marketing principles, including market research, segmentation, targeting, and positioning, as well as the latest digital marketing trends and tools.

The program is designed to be flexible and accessible, with a range of entry routes available, including part-time and full-time study options.

Graduates of the Fast Track MSc Strategic Marketing program will be equipped with the skills and knowledge required to succeed in a rapidly changing business environment, and will be in high demand by employers across a range of industries.

Who is Fast track MSc Strategic Marketing for?

Ideal Audience for Fast Track MSc Strategic Marketing
Professionals seeking to upskill in strategic marketing, with a focus on those in the UK who are looking to boost their career prospects in a competitive job market. With the UK's marketing industry valued at £73.4 billion, and employing over 300,000 people, this course is ideal for those looking to transition into or advance within a marketing role.
Individuals with a non-marketing background, such as those in business, finance, or law, who wish to gain a deeper understanding of strategic marketing principles and practices. The course is also suitable for those who have completed a related undergraduate degree, but are looking to specialize in strategic marketing and gain a postgraduate qualification.
Those who want to develop a comprehensive understanding of strategic marketing, including market analysis, brand management, and digital marketing. By the end of the course, learners will have gained the skills and knowledge required to apply strategic marketing principles in a real-world setting, and be equipped to make a positive impact on their organization's success.

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Course content


Consumer Behaviour: This unit explores the psychological, social, and cultural factors that influence consumer purchasing decisions, enabling students to develop effective marketing strategies that cater to diverse customer needs and preferences. •
Marketing Research Methods: This unit introduces students to various research techniques used in marketing, including surveys, focus groups, and statistical analysis, to gather data that informs marketing decisions and optimizes campaign performance. •
Brand Management: This unit focuses on the development, maintenance, and protection of brand identity, including brand positioning, brand voice, and brand consistency, to create a strong brand image that resonates with target audiences. •
Digital Marketing: This unit covers the latest digital marketing trends and tools, including social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and email marketing, to help students create and execute effective online marketing campaigns. •
Market Analysis and Segmentation: This unit teaches students how to analyze market trends, identify target audiences, and develop effective marketing strategies that cater to specific customer segments, using techniques such as market sizing, competitor analysis, and customer profiling. •
Product Development and Life Cycle: This unit explores the product development process, from concept to launch, and the product life cycle, including market testing, product positioning, and post-launch evaluation, to help students create successful products that meet customer needs. •
Marketing Communications: This unit covers the principles of marketing communications, including advertising, public relations, and event management, to help students develop effective communication strategies that engage target audiences and build brand awareness. •
Strategic Marketing Planning: This unit introduces students to the strategic marketing planning process, including market analysis, goal setting, and campaign development, to help them create comprehensive marketing plans that align with business objectives. •
Global Marketing: This unit explores the challenges and opportunities of marketing in a global context, including cultural differences, market entry strategies, and international marketing management, to help students develop effective marketing strategies that transcend borders. •
Marketing Metrics and Evaluation: This unit teaches students how to measure and evaluate marketing performance using key performance indicators (KPIs), return on investment (ROI), and return on ad spend (ROAS), to help them optimize marketing campaigns and improve business outcomes.

Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements


Fee and payment plans


Duration


Course fee

The fee for the programme is as follows:

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- * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

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Accreditation

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Why choose LSPM ?

  • ✓ Experience online study like never before with our purpose built smart learning tools which gives you advantage of studying anytime and anywhere.
  • ✓ Flexible fee payment plans: Pay fee in affordable monthly, quarterly or yearly instalments plans.
  • ✓ Fast track mode - get your qualification in just 6 months!
  • ✓ Dedicated Tutor Support via live chat and email.

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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

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