24 months Strategic Marketing MSc course online

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24 months Strategic Marketing MSc course online

Strategic Marketing is a vital component of any successful business, and our 24 months Strategic Marketing MSc course online is designed to equip you with the skills and knowledge to excel in this field.

Our course is tailored for marketing professionals and entrepreneurs looking to enhance their skills and stay ahead of the competition in today's fast-paced market landscape.

Through a combination of online modules and interactive learning, you'll gain a deep understanding of marketing strategy, brand management, and digital marketing, as well as develop essential skills in data analysis, project management, and team leadership.

Our course is designed to be flexible and accessible, allowing you to learn at your own pace and on your own schedule.

So why wait? Explore our 24 months Strategic Marketing MSc course online today and take the first step towards a successful and fulfilling career in strategic marketing!

Strategic Marketing MSc online course

Unlock your career potential with our Strategic Marketing MSc online course, designed to equip you with the skills and knowledge to succeed in today's fast-paced marketing landscape. This Strategic Marketing MSc course will help you develop a deep understanding of marketing principles, including market research, brand management, and digital marketing. With a focus on strategic thinking and problem-solving, you'll learn how to analyze complex marketing problems and develop effective solutions. Upon completion, you'll be equipped with the skills to take on senior marketing roles and enjoy career prospects in top companies. Our course features flexible online learning and industry-recognized accreditation, making it the perfect choice for professionals looking to upskill or reskill.



Benefits of studying 24 months Strategic Marketing MSc course online

Strategic Marketing MSc course online is highly significant in today's market, with the UK's marketing industry projected to reach £43.8 billion by 2025, growing at a CAGR of 4.4% (Source: Statista). The online course provides learners with the skills and knowledge to navigate this ever-changing landscape.

Year UK Marketing Industry Value (£bn)
2020 34.6
2021 36.4
2022 38.2
2023 40.1
2024 41.9
2025 43.8
Google Charts 3D Column Chart:
The online Strategic Marketing MSc course provides learners with the skills and knowledge to navigate the ever-changing marketing landscape, including data-driven decision making, digital marketing, and market research. With the UK's marketing industry projected to reach £43.8 billion by 2025, this course is highly relevant to learners and professionals looking to upskill and reskill in this field.

Career path

Learn keyfacts about 24 months Strategic Marketing MSc course online

The 24 months Strategic Marketing MSc course online is designed to equip students with the necessary skills and knowledge to succeed in the ever-evolving marketing landscape.

Learning outcomes of this course include developing a deep understanding of marketing principles, strategic marketing planning, digital marketing, and data-driven decision making.

Throughout the duration of the course, students will engage with industry experts and professionals, gaining valuable insights into the latest marketing trends and best practices.

The course is structured to provide students with a comprehensive understanding of strategic marketing, including market research, segmentation, targeting, and positioning.

Industry relevance is a key aspect of this course, with a focus on preparing students for careers in strategic marketing roles, such as marketing manager, brand manager, or marketing consultant.

Upon completion of the course, students will be equipped with the skills and knowledge to develop and implement effective marketing strategies, drive business growth, and stay ahead of the competition in the digital age.

The online format of the course provides flexibility and convenience, allowing students to balance their studies with work and other commitments.

The course is designed to be completed in 24 months, with a flexible study schedule that can be tailored to suit individual needs and learning styles.

Strategic marketing is a critical component of business success, and this course provides students with the necessary skills and knowledge to succeed in this field.

By the end of the course, students will have gained a deep understanding of strategic marketing principles, including market analysis, competitive analysis, and marketing mix management.

Who is 24 months Strategic Marketing MSc course online for?

Ideal Audience for 24 months Strategic Marketing MSc course online

Professionals seeking to upskill in strategic marketing, particularly those in the UK, are the ideal audience for this course. According to a report by the Chartered Institute of Marketing, 75% of marketers in the UK consider themselves to be 'strategic marketers', yet only 22% have the necessary skills to deliver effective marketing strategies. This course is designed to bridge this gap.

Individuals with a background in marketing, business, or a related field, who wish to enhance their knowledge and skills in strategic marketing, are also well-suited for this course. The UK's marketing industry is a significant contributor to the country's GDP, with marketing expenditure reaching £2.8 billion in 2020, according to the Institute of Practitioners in Advertising. By investing in this course, individuals can future-proof their careers and contribute to the growth of the UK's marketing industry.
Key Characteristics:

Professionals with a minimum of 2 years of marketing experience

Individuals seeking to upskill in strategic marketing, digital marketing, or data-driven marketing

Those interested in pursuing a career in senior marketing roles, such as marketing manager or director

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Course content

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Digital Marketing Strategy: This unit introduces students to the principles of digital marketing, including the role of digital channels in the overall marketing mix, and how to develop a digital marketing strategy that aligns with business objectives. Primary keyword: Digital Marketing, Secondary keywords: Digital Channels, Marketing Mix. •
Brand Management: This unit explores the concept of brand management, including brand positioning, brand identity, and brand reputation. Students learn how to develop and maintain a strong brand that resonates with target audiences. Primary keyword: Brand Management, Secondary keywords: Brand Positioning, Brand Identity. •
Market Research and Analysis: This unit teaches students how to conduct market research, analyze data, and draw meaningful conclusions. Students learn how to use various research methods, including surveys, focus groups, and social media listening. Primary keyword: Market Research, Secondary keywords: Data Analysis, Research Methods. •
Consumer Behaviour: This unit examines the complexities of consumer behaviour, including consumer attitudes, motivations, and decision-making processes. Students learn how to understand and influence consumer behaviour to drive business success. Primary keyword: Consumer Behaviour, Secondary keywords: Consumer Attitudes, Consumer Motivations. •
Marketing Communications: This unit covers the principles of marketing communications, including advertising, public relations, and content marketing. Students learn how to develop effective marketing communications strategies that engage target audiences. Primary keyword: Marketing Communications, Secondary keywords: Advertising, Public Relations. •
Digital Marketing Analytics: This unit introduces students to the principles of digital marketing analytics, including web analytics, social media analytics, and email marketing analytics. Students learn how to measure and analyze digital marketing performance to inform business decisions. Primary keyword: Digital Marketing Analytics, Secondary keywords: Web Analytics, Social Media Analytics. •
International Marketing: This unit explores the principles of international marketing, including market entry strategies, cultural differences, and global marketing management. Students learn how to develop effective international marketing strategies that succeed in diverse markets. Primary keyword: International Marketing, Secondary keywords: Market Entry Strategies, Cultural Differences. •
Marketing Strategy and Planning: This unit teaches students how to develop a comprehensive marketing strategy that aligns with business objectives. Students learn how to conduct market analysis, set marketing goals, and develop a marketing plan. Primary keyword: Marketing Strategy, Secondary keywords: Marketing Planning, Business Objectives. •
Social Media Marketing: This unit covers the principles of social media marketing, including social media platforms, content creation, and paid social media advertising. Students learn how to develop effective social media marketing strategies that engage target audiences. Primary keyword: Social Media Marketing, Secondary keywords: Social Media Platforms, Content Creation. •
Data-Driven Marketing: This unit introduces students to the principles of data-driven marketing, including data analysis, data visualization, and data-driven decision-making. Students learn how to use data to inform marketing decisions and drive business success. Primary keyword: Data-Driven Marketing, Secondary keywords: Data Analysis, Data Visualization.

Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements


Fee and payment plans


Duration


Course fee

The fee for the programme is as follows:

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- * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

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Accreditation

Discover further details about the 24 months Strategic Marketing MSc course online

Why choose LSPM ?

  • ✓ Experience online study like never before with our purpose built smart learning tools which gives you advantage of studying anytime and anywhere.
  • ✓ Flexible fee payment plans: Pay fee in affordable monthly, quarterly or yearly instalments plans.
  • ✓ Fast track mode - get your qualification in just 6 months!
  • ✓ Dedicated Tutor Support via live chat and email.

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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

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