Strategic Marketing
is the perfect choice for those looking to elevate their careers in this field. This Top-up MSc in Strategic Marketing is designed for individuals who already hold a relevant undergraduate degree and wish to enhance their knowledge and skills in marketing strategy, planning, and execution.
Develop your expertise in market research, brand management, and digital marketing with our comprehensive program.
Gain a deeper understanding of how to analyze market trends, develop effective marketing strategies, and measure their impact.
Our program is ideal for marketing professionals seeking to progress in their careers or those looking to transition into a marketing role.
By the end of this Top-up MSc in Strategic Marketing, you'll be equipped with the knowledge and skills to drive business growth and success.
Explore this opportunity further and take the first step towards a successful career in strategic marketing.
Benefits of studying MSc in Strategic Marketing (Top up)
Strategic Marketing is a vital component of business success in today's competitive market. According to a report by the Chartered Institute of Marketing (CIM), the demand for marketing professionals with strategic skills is on the rise, with 75% of marketers expecting to increase their marketing spend in the next two years (Source: CIM, 2022).
| Industry Trends |
Statistics |
| Digital Transformation |
83% of marketers believe that digital transformation is crucial for business success (Source: Econsultancy, 2020) |
| Data-Driven Decision Making |
71% of marketers use data to inform their marketing strategies (Source: MarketingProfs, 2020) |
| Customer Experience |
62% of marketers believe that customer experience is a key differentiator for businesses (Source: Forrester, 2019) |
Learn key facts about MSc in Strategic Marketing (Top up)
The MSc in Strategic Marketing (Top-up) is a postgraduate degree designed for individuals who already possess a relevant undergraduate degree in marketing or a related field. This program is ideal for those looking to enhance their knowledge and skills in strategic marketing, with a focus on developing a deep understanding of marketing principles and practices.
The learning outcomes of this program include the ability to analyze complex marketing problems, develop and implement effective marketing strategies, and evaluate the impact of marketing activities on business performance. Students will also gain expertise in areas such as market research, brand management, and digital marketing, making them well-equipped to take on senior roles in marketing teams.
The duration of the MSc in Strategic Marketing (Top-up) is typically one year full-time, although part-time students may take up to two years to complete the program. This flexible duration allows students to balance their studies with work or other commitments, making it an attractive option for those who need to balance their professional and personal lives.
The MSc in Strategic Marketing (Top-up) is highly relevant to the marketing industry, with a strong focus on developing skills that are in high demand by employers. The program is designed to prepare students for senior roles in marketing, such as marketing manager, brand manager, or marketing director, and is recognized by many professional bodies, including the Chartered Institute of Marketing (CIM).
By completing the MSc in Strategic Marketing (Top-up), students will gain a deep understanding of strategic marketing principles and practices, as well as the skills and knowledge needed to succeed in this field. The program is designed to be industry-relevant, with a focus on developing skills that are in high demand by employers, making it an excellent choice for those looking to advance their careers in marketing.
Who is MSc in Strategic Marketing (Top up) for?
| Ideal Audience for MSc in Strategic Marketing (Top-up) |
Are you a marketing professional looking to take your career to the next level? Do you want to stay ahead of the curve in a rapidly changing market? |
| Key Characteristics: |
Typically have a bachelor's degree in marketing or a related field, with at least 2 years of work experience in marketing or a related field. Proficient in digital marketing tools and technologies, with a strong understanding of data analysis and interpretation. |
| Career Goals: |
Seeking to progress into senior marketing roles, such as marketing manager or brand manager, or to transition into related fields like business development or product management. According to a report by the Chartered Institute of Marketing, the average salary for a marketing manager in the UK is £43,000 per annum. |
| Learning Outcomes: |
Upon completion of the MSc in Strategic Marketing (Top-up), graduates will be able to develop and implement effective marketing strategies, analyze market trends and competitor activity, and evaluate the impact of marketing campaigns on business performance. |