Marketing
is a dynamic field that drives business growth and success. Our BA (Hons) in Marketing (Top up) is designed for ambitious individuals who want to enhance their marketing skills and knowledge.
Develop your expertise in digital marketing, brand management, and market research, and gain a competitive edge in the job market.
Some of the key areas you'll study include: market analysis, advertising, and public relations. You'll also explore the latest trends and technologies in marketing, such as data analytics and social media.
Our course is perfect for those who have already completed a related degree or have relevant work experience. You'll learn from experienced academics and industry professionals, and have access to state-of-the-art facilities.
Take the first step towards a successful marketing career. Apply now and start building your skills and knowledge.
Benefits of studying BA (Hons) in Marketing (Top up)
BA (Hons) in Marketing (Top-up) remains a highly sought-after qualification in today's market, with the UK's marketing industry projected to reach £73.6 billion by 2025, according to a report by the Chartered Institute of Marketing. This growth is driven by the increasing demand for digital marketing services, with 75% of marketers citing digital transformation as a key challenge.
| Year |
Employment Rate |
| 2020 |
64.1% |
| 2021 |
66.3% |
| 2022 |
68.5% |
| 2023 |
70.7% |
| 2024 |
73.0% |
Learn key facts about BA (Hons) in Marketing (Top up)
The BA (Hons) in Marketing (Top-up) is a prestigious degree that combines theoretical knowledge with practical skills to equip students with the expertise needed to succeed in the dynamic marketing landscape.
This top-up degree is designed for students who have already completed a relevant undergraduate degree and wish to enhance their marketing skills to a higher level.
Upon completion of the program, students will be able to demonstrate the following learning outcomes:
- Develop and implement effective marketing strategies that drive business growth and profitability.
- Analyze market trends and consumer behavior to inform marketing decisions.
- Create and manage marketing campaigns that engage target audiences and achieve desired outcomes.
- Evaluate the impact of marketing activities on business performance and make data-driven recommendations.
The duration of the BA (Hons) in Marketing (Top-up) is typically one year full-time, although part-time options are also available.
This program is highly relevant to the marketing industry, as it provides students with the skills and knowledge needed to succeed in a rapidly changing business environment.
Industry partners and guest lecturers from top marketing firms provide students with valuable insights and networking opportunities, helping to bridge the gap between academia and practice.
Graduates of the BA (Hons) in Marketing (Top-up) can pursue careers in a range of marketing roles, including marketing manager, brand manager, and digital marketing specialist.
The degree is also an excellent stepping stone for those looking to start their own marketing business or pursue further study in a related field.
Overall, the BA (Hons) in Marketing (Top-up) offers students a comprehensive and industry-relevant education that prepares them for success in the marketing profession.
Who is BA (Hons) in Marketing (Top up) for?
| Ideal Audience for BA (Hons) in Marketing (Top up) |
Are you a marketing professional looking to enhance your skills or a recent graduate seeking to kick-start your career in the dynamic world of marketing? |
| Key Characteristics: |
You should be a motivated and ambitious individual with a passion for marketing, preferably with some work experience in the field. According to a report by the Chartered Institute of Marketing, the UK's marketing industry is expected to grow by 4.5% annually, creating new opportunities for marketers. |
| Career Goals: |
Our BA (Hons) in Marketing (Top up) is designed to help you achieve your career goals, whether that's moving into a management role, starting your own business, or specializing in a particular area of marketing such as digital marketing or brand management. |
| Prerequisites: |
You'll need to have a good understanding of marketing principles and practices, as well as a strong academic record. Our top-up degree is designed for students who have already completed a related undergraduate degree or have significant work experience in marketing. |