The Undergraduate Programme in Social Marketing equips students with the skills to drive positive societal change through strategic communication and marketing. Designed for aspiring changemakers, this programme blends theory and practice to address real-world challenges like public health, environmental sustainability, and community development.
Students learn to craft impactful campaigns, analyze consumer behavior, and leverage digital tools for social good. Ideal for those passionate about ethical marketing and social innovation, this programme prepares graduates for careers in nonprofits, government, and corporate social responsibility.
Ready to make a difference? Explore the programme today and start your journey toward a meaningful career!
Benefits of studying Undergraduate Programme in Social Marketing
The Undergraduate Programme in Social Marketing is increasingly significant in today’s market, where businesses and organizations prioritize ethical and socially responsible practices. In the UK, the demand for professionals skilled in social marketing has surged, with 72% of consumers preferring brands that align with their values, according to a 2023 report by Deloitte. Additionally, 65% of UK companies now integrate social marketing strategies into their operations, highlighting the growing need for graduates with expertise in this field.
| Statistic |
Percentage |
| Consumers preferring value-aligned brands |
72% |
| UK companies using social marketing |
65% |
The programme equips students with the skills to design campaigns that drive social change while meeting business objectives. With the rise of digital platforms, graduates are trained to leverage data analytics and digital tools to create impactful campaigns. This aligns with the UK’s digital economy, which contributes £150 billion annually, making social marketing a critical component of modern business strategies. By addressing current trends and industry needs, the Undergraduate Programme in Social Marketing prepares learners to thrive in a competitive and socially conscious market.
Career opportunities
Below is a partial list of career roles where you can leverage a Undergraduate Programme in Social Marketing to advance your professional endeavors.
Social Media Manager: Oversee brand presence on platforms like Instagram, Facebook, and LinkedIn. High demand for professionals skilled in analytics and campaign management.
Digital Marketing Specialist: Focus on SEO, PPC, and email marketing strategies. Expertise in data-driven decision-making is crucial.
Content Strategist: Develop engaging content aligned with brand goals. Strong writing and storytelling skills are essential.
Brand Manager: Manage brand identity and ensure consistent messaging across channels. Requires strategic thinking and creativity.
Market Research Analyst: Analyze consumer behavior and market trends to guide marketing strategies. Proficiency in data analysis tools is key.
* Please note: The salary figures presented above serve solely for informational purposes and are subject to variation based on factors including but not limited to experience, location, and industry standards. Actual compensation may deviate from the figures presented herein. It is advisable to undertake further research and seek guidance from pertinent professionals prior to making any career-related decisions relying on the information provided.
Learn key facts about Undergraduate Programme in Social Marketing
The Undergraduate Programme in Social Marketing equips students with the skills to design and implement campaigns that drive positive societal change. Graduates will master strategies to influence behavior, promote public health, and advocate for environmental sustainability, making them valuable assets in the nonprofit and corporate sectors.
This programme typically spans three to four years, blending theoretical knowledge with practical applications. Students engage in real-world projects, internships, and case studies, ensuring they gain hands-on experience in crafting impactful marketing campaigns.
Learning outcomes include proficiency in market research, data analysis, and digital marketing tools. Students also develop strong communication and leadership skills, enabling them to manage teams and collaborate with diverse stakeholders effectively.
The curriculum is designed to align with industry trends, emphasizing the growing importance of ethical marketing and social responsibility. Graduates are prepared to address global challenges, such as climate change and public health crises, through innovative marketing solutions.
With its focus on social impact, this programme is highly relevant to industries like healthcare, education, and environmental advocacy. Employers value graduates for their ability to balance profit-driven goals with societal benefits, making them versatile professionals in today’s competitive job market.
Who is Undergraduate Programme in Social Marketing for?
| Audience Profile |
Why This Programme? |
UK-Specific Insights |
| Aspiring social marketers passionate about driving positive change through campaigns. |
Gain expertise in creating impactful campaigns that address societal issues like mental health, sustainability, and equality. |
Over 70% of UK consumers prefer brands that take a stand on social issues (Source: Edelman Trust Barometer). |
| Recent A-level graduates seeking a career in marketing with a purpose-driven focus. |
Develop skills in digital marketing, behavioural psychology, and data analysis to excel in the UK’s growing social impact sector. |
The UK social enterprise sector contributes £60 billion to the economy annually (Source: Social Enterprise UK). |
| Professionals transitioning into marketing roles with a focus on ethical practices. |
Learn to design campaigns that align with the UK’s sustainability goals and corporate social responsibility trends. |
88% of UK businesses report that sustainability is a priority in their marketing strategies (Source: Deloitte). |
| Creative thinkers interested in using storytelling to influence behaviour. |
Master the art of crafting compelling narratives that resonate with diverse UK audiences. |
Story-driven campaigns increase brand engagement by up to 22% in the UK (Source: HubSpot). |